Last
week, the 3sixty Live Chicago user community celebrated their first
anniversary! Their group of interactive marketers, meet each month
to share what they're working on and discuss different ways of
attacking a project. Over the past year, the group has continued to
grow and add new members. Members often go to a meeting with a
question in mind to ask their peers for advice and different
perspectives. They take turns hosting at each other's offices and
host a social hour after each meeting to continue the conversation
in a relaxed setting.
The group celebrated their milestone with cake and...
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Each Thursday at
11am EDT, marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
Our guest for a recent #NexusCafe chat was
Susan Prater, vice
president of integrated marketing at ChannelNet. Susan recently
joined ChannelNet and has held many roles in interactive marketing
and branding at Ford, Owens Corning, Masco Cabinetry, and her
marketing consultancy, Seven Pillars Marketing. Susan is passionate
about leveraging...
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If you spend much time in our 3sixty community, you will see that a
common suggestion is to offer better ways of searching for
information within our products: Emails, Templates, Subscribers,
Users, etc. One way we have addressed this is with our new search
feature in the Interactive Marketing Hub Calendar. The Calendar
search feature, released along with the launch of the IMH in
October of last year, lets you search for past and future email
sends by taking your search word (or words) and returning any
calendar entries that contain it in its name or description
The IMH Calendar is a...
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Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget
Nexus partner
ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
During our recent
chat, Joel
Book,
Director of eMarketing Education at ExactTarget, joined us for a webcast and discussion on Customer Lifecycle
Engagement. Joel is an industry veteran with more than 30
years of experience in database marketing, Joel teaches
organizations how to use permission-based email in partnership with
CRM and web...
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If
you’re one of the many ExactTarget clients looking to integrate
with the Microsoft Dynamics CRM 2011 platform, the time is here!
Take a look at the documentation to see what exciting possibilities
are open to you as Microsoft takes their CRM offering to the cloud!
Of course, on-premises installations are available as well, and our
new documentation illustrates how to accomplish these tasks
effectively. Take a look at what the documentation on ExactTarget
for Microsoft Dynamics CRM 2011 has to offer:
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What
could be a better start to the New Year than to kick off with
ExactTarget’s first breakfast seminar of 2012. Bringing together
clients and prospects, Phil Cook and Andrew Chothia provided an
interesting and engaging presentation revealing insights from
ExactTarget’s first-ever study of consumers in the UK – The Digital
Kingdom – the 11th report of our
Subscribers, Fans and Followers research series.
The report specifically looked at:
• When and how UK consumers use Email, Facebook and Twitter (i.e.
what motivates them to subscribe to receive permission-based
emails, “Like” a brand on...
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Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
Developed in our San Francisco Social Media Lab, SocialEngage
serves as the cornerstone of ExactTarget’s social media management
suite. It features everything you’ve grown to know and love about
CoTweet, and much more -- including features such as RSS
integration, editorial workflow and Facebook management, just to
name a few.
The beauty of SocialEngage is that...
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As
someone who does a lot of public speaking on behalf of ExactTarget,
I'm often asked what I like about working at the company.
Inevitably, one of the first answers out of my mouth is "the
people." Whether at HQ in Indianapolis, one of our field
events in the US or even across the globe in London, Sydney or Sao
Paolo, I am always greeted by friendly faces, great conversation,
and a spirit of camaraderie that we've dubbed "being
orange."
Occasionally, in my travels, I come across someone who exudes that
spirit, and I think to myself, "We have got to get him/her on our
team!" A couple of...
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Happy New Year from the
Design and Campaign Solutions teams at ExactTarget!
With the new year, we’re welcoming in some quick code updates that
will save you a little bit of time – but more importantly, keep you
up to date on HTML efficiencies for email. In the introduction of
the most recent version of Yahoo! Mail, the link color issue that
we were previously experiencing has gone away. It’s a small thing,
but worth a note in the interest of writing clean and efficient
HTML for email.
As noted in our
post from last
year, an older version of Yahoo! Mail caused link colors to change
to a...
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A couple weeks ago, the ExactTarget Documentation Department
presented the second annual Documentation Awards. These awards
recognize ExactTarget employees and clients who have gone above and
beyond in their efforts to make ExactTarget's documentation
offerings better for everyone.
So, today I'd like to recognize the winners of the 2011
Documentation Awards:
First up, we'd like to honor
Tammy Hughes of the Global Support organization.
Like many in the Global Support organization, Tammy is active in
cluing the documentation team in when something in the
documentation is unclear or incorrect, but...
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The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm
ET, where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by
@ETNexus. Follow the #NexusCafe
hashtag and be s
ure
and add the hashtag to your tweet to participate. The person with
the best tweets wins a Starbucks gift card!
This week's #NexusCafe chat will focus on mobile marketing
campaigns trends and technology. We'll feature two guests from the
ExactTarget team who love...
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In
her recent DM News article titled, "
Restaurants
Drive Consumers to Dine Out with Calculated Email Coupons,"
Diana Dilworth reports restaurant chains are having huge success
using email to attract new and repeat customers. What’s noteworthy,
I think, is that restaurant chains like
Pei Wei Asian Diner and
Taco John’s International have
learned that the key to successful email marketing is using other
channels like social media, in-store signage and mobile to invite
consumers to become email subscribers.
To introduce its new Caramel Chicken entrée, Pei Wei used a
cross-channel marketing...
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We're beginning our new blog
post series of answering your follow-up questions on Canada's new
Anti-Spam Law (CASL). Today, I'll answer this question:
For financial institutions, is there always implied
consent provided the lead continues to be a
customer?
There's an allowance under the law for an assumption of
permission allowing you to mail existing customers. However, that
exemption expires after a period of time, so you've got to track
these subscribers in a way where you're able to expire them out
after a period of time. Instead of doing that, our recommendation
is to just ask for...
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Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget
Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the
Nexus Café.
Our guest for a recent chat was
Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the
ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...
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You’re busy, I’m busy, everyone is
unbelievably busy these days. And that’s why NOBODY has time
to sift through an email packed full of 5-10 news articles written
straight into the message. However, you probably DO have an
interested list of folks who want to hear from you. Want to
increase engagement and performance right away?
Here are a few steps you can take
using ExactTarget
Landing Pages to improve design and content and increase open
and click-through rates, highlighted by Barbara Ryan and Church
Pension Group (CPG):
1. Scale back the content in each news article, so the email...
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The ExactTarget Nexus
team invites you to
participate in our #NexusCafe Twitter chat tomorrow and every
Thursday from 11am-12pm ET, where we discuss emerging topics and
trends from across the interactive marketing world. The virtual
coffee chat is hosted directly on Twitter, hosted by
@ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for this week's #NexusCafe chat is
Susan Prater, vice
president of integrated marketing at ChannelNet. Susan has recently
joined ChannelNet...
Read More »
Here's what you MUST know about B2B Social Media and how
to measure its effectiveness.
Social media use by B2B companies increased substantially in 2011.
According to the Business Marketing Association (BMA), 89% of U.S. B2B
companies are now using some type of social media to attract and
engage buyers. But while some B2B companies are reaping huge
benefits from social media, others are struggling.
Some B2B companies have found that professional networking sites
like LinkedIn are an effective way to generate leads and influence
decision-makers, while other companies find Facebook, Twitter...
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According to Pantone
Tangerine tango is 2012’s color of the year. Here at
ExactTarget we couldn’t agree more! PANTONE® 17-1463 is being described as
"the energy boost we need to recharge and move forward" (Pantone).
At ExactTarget
orange is more than just a color, orange is our culture
- our
people
and
our
passion
for innovation
and client success. With
highly-motivated, creative self-starters, our team is inspired by
creating their own destiny. Executive
director of the Pantone Color Institute, Leatrice Eiseman stated
"There's the element of encouragement with orange, it's building on
the...
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Google
has announced the launch of
Google+ Pages which allows
brands and businesses to create a presence on Google+. With Google+
Pages, brands can now publish and manage conversations on
Posts as well as upload Photos and Videos. There are a few
unique features I am keeping my eye as they evolve the
platform:
-
Direct Connect:
A key differentiators from other social networks is that Google
tools, like search or Gmail, are integral to how we interact
online. A Google+ Page feature is Direct Connect that makes
it simple for people to connect with a brand page by letting people
enter '+'...
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We
at ExactTarget are proud of our orange culture so
you can imagine our excitement (or maybe it was just me?) when
Pantone named Tangerine
Tango, the 2012 Color of the Year. While not the official
ExactTarget Orange (Pantone 143 U), we hope all Friends of
ExactTarget are excited to celebrate the holidays with a sense of
orange spirit!
Some unique ways we are getting into the
#OrangeHoliday Spirit at ExactTarget:
- Raising $10,000 at our holiday party for @MakeAWish allowing us to grant the wish of
14-year old leukemia patient Danielle
- Orange Holiday Decorations here at the Social Media Lab
- Tod...
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