The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11 a.m. -
12 p.m. ET, where we discuss emerging topics and trends from across
the interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus.
Follow the #NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate. The
person with the best tweets wins a Starbucks gift card!
With Facebooks recent purchase of Instagram we're excited to
discuss the hot topic of mobile images and social sharing. Join the
Nexus team...
Read More »
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
Read More »
There’s been a new trend cropping up lately in inboxes – maybe
you’ve seen it? It’s full of love. Sometimes it points you in the
right direction. Other times, it’s simply breaking up the
information overload.
What’s the trend? It’s icons in subject lines, and marketers in
every vertical are finding ways to use this eye-catching new tool
to snag more opens on their emails.
It’s actually not that new. Since a fourteen year old
first learned to text her friends, they’ve been putting the <
together with a number 3 to create a heart. (It looks like this:
<3 See it?)
What IS new is that all kinds of...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11 a.m. -
12 p.m. ET, where we discuss emerging topics and trends from across
the interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate. The
person with the best tweets wins a Starbucks gift card!
We're excited to host Joanna
Millikin, director product management for ExactTarget Email, on
this week's #NexusCafe chat. Joanna was one...
Read More »
Each Thursday at 11 a.m. EDT, marketers from around the world
join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent
#NexusCafe chat was
Rob Massa, Vice President of Sales & Partnerships at
Opt
Intelligence. Rob manages the company's growing direct
sales teams and is responsible for all revenue in the direct sales
division. In the chat we discussed challenges and sercrets to
success with email list growth. Here's a summary of...
Here at ExactTarget we’re always looking for the chance to
share client successes and wins. We recognize the ever-changing
interactive marketing landscape presents new and exciting
opportunities for our clients but also many challenges as well.
And, at the end of the day, all of us are on the hook for
delivering measurable results.
Many of our clients have leveraged the ExactTarget partnership
with the Adobe Digital Marketing Suite to create a foundation for
driving relevant online marketing programs that positively impact
their bottom-line.
We’re excited to share an example of this success in...
Read More »
The ExactTarget Nexus team invites you
to participate in our #NexusCafe Twitter
chat this Thursday and every Thursday from11 a.m. - 12 p.m.
ET, where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for the #NexusCafe chat this week is Steven Plous,
CEO at
Direct Message
Lab, a social loyalty and rewards management comany....
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11am-12pm ET, where we discuss emerging topics and trends from
across the interactive marketing world. The virtual coffee chat is
hosted directly on Twitter, hosted by @ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for the #NexusCafe chat this week is Nate Riggs, director Social Business
at The Karcher Group, a digital
marketing agency that bought...
Read More »
Today is a sad day and not because my Indiana Hoosiers didn’t
make it to the final four. Today marks the end of March Madness.
That’s right. It is officially over. The one month out of the year
where colleges pull fans from all over the world to unite under one
banner: the NCAA Men’s Basketball Tournament. And every year
millions upon millions of people watch players from all over the
nation fight for the chance to be crowned the champions of the
tournament. We watched, cheered, cried, and shouted with emotion
that only division one basketball could create. However, it is over
and another...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guest will
be me, Elizabeth Music, Industry Marketing Manager, Retail here at
ExactTarget. We...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience with a passion for search engine marketing. We discussed
fundamentals and insights for maximizing your pay-per-click
campaigns. Here's a summary of our discussion:
@ETNexus Q1: What
are some...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11am-12pm
ET, where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for our #NexusCafe chat this week are the folks from
FanMail Marketing.
FanMail has been a long-time partner of ExactTarget and...
Read More »
At their first fMC Facebook Marketing Summit the social network
announced three core changes to their brand pages:
- Timeline for Brand Pages
- Revamped Advertising Structure
- Direct Messaging and Upgraded Admin Capabilities
The last group of changes and important (behind TimeLine) is the
addition of real-time analytics to Page Insights and direct
messaging for branded pages.
That’s right. We now have direct messaging for Page admins. I
think I speak for all brand managers, we have been waiting
for direct messaging on branded pages. But more importantly,
Facebook also announced the addition of...
Read More »
I'm under the
belief that pure story-telling, personalized data, and integrated
marketing systems are the pinnacle of success for any marketing
professional. Or at least it should be. It is the humanization of
marketing systems that defines the next generation of marketing.
However, there is one thing that reigns true over all - at
the end of the sales cycle we are still dealing with an individual,
a human, not a business.
I was reminded of this while reading the current issue of
Direct Marketing Magazine. Tim
Peterson has an excellent article defining and detailing the
transformation
of Dell's...
Read More »
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11am-12pm ET, where we discuss emerging topics and trends from
across the interactive marketing world. The virtual coffee chat is
hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
During our upcoming #NexusCafe chat this week, we will discuss the
changes coming to Facebook for interactive marketers. Last week,
Facebook hosted...
Read More »
I had the pleasure of watching, tracking, and reading about the
first ever Facebook Marketing Conference held on Wednesday the
29th.
Facebook focused the announcements on three core changes:
- Timeline for Brand Pages
- Revamped Advertising Structure
- Direct Messaging and Upgraded Admin Capabilities
At ExactTarget, we understand that the changes in the
ever-evolving world of social media can be a little overwhelming.
To relieve the pressure, we have put together some crash course
blog posts (including this one) on the upcoming changes to the
platform.
Let’s get to the changes in the ad platform. Read ‘em...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guests
will be the folks from Crown Partners. The team will
join us to talk about how to...
Read More »
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