The ExactTarget Blog

10S NE1?

Thursday, July 2, 2009 by Amanda Cross

The Indianapolis Tennis Championship and ExactTarget will be working together this year. From the press release:

The tournament will harness the power of ExactTarget’s integrated Web-based messaging platform to allow fans to sign up for newsletters via text messaging and online, receive personalized voice messaging updates from tour athletes including Andy Roddick and participate in onsite interactive quizzes to compete for prizes via text messaging.

I so much want to make puns about serving up customer engagement and love of subscribers, but I'll spare you that particular fault.

Verizon "Wireless"?

Thursday, July 2, 2009 by Al Iverson

Here's a topic that comes up quite a bit: What constitutes a wireless domain?

As instructed by the FTC and per CAN-SPAM, the US federal anti-spam law, the FCC publishes a list of wireless domains. Your ability to send commercial mail to those domains is restricted; the legal requirements reference digital signatures; require a higher standard of affirmative consent (compared to CAN-SPAM). The intent is that "wireless domains", meaning devices like pagers and cell phones, should be spared certain types of messaging sans explicit consent.

This whole thing strikes me as odd. If the US standard were simply explicit consent across the board, there wouldn't have to be any weird exceptions or tighter rules only for certain email domains. But, I digress.

Ask yourself the following: What if a domain ends up on the FCC wireless list when it's not really a wireless domain? Is there anything to be done about that? Not really, unfortunately. The domain owners (typically telcos and ISPs) submit their domains to the FCC for inclusion in this list. Whether or not something qualifies for inclusion is something for the ISP and the FCC to work out; an ESP, or an ESP's client, doesn't really have any standing to make a judgment call that a domain is not validly found on the FCC wireless list.

A lot of people ask us about Verizon. "I thought Verizon was filtered," they ask, "but I see that I was able to send mail to somebody at a Verizon domain." Why? Because there are three different, common Verizon domains:

Verizon.net. This is the Verizon consumer ISP. If you have home internet service from Verizon, you probably have a Verizon.net email address. This domain is NOT filtered. It is NOT on the FCC wireless domains list, and as long as you are following normal permission best practices, it's okay for you to send mail to your subscribers at this domain.
Verizonwireless.com. This domain has "wireless" right in the name, but it isn't in the FCC wireless domains list. It used to be listed, but it was removed very recently, within the last couple weeks of June. As this domain has been removed from the FCC wireless domains list, we've removed it from our List Detective filter. How is this domain not a wireless domain? Don't ask me, nobody's ever explained it to me, and it doesn't make sense. But, I don't go by what the domain name is; I have to go by what is in the list or not in the list. (Coincidentally, I used to have a Verizon Wireless USB modem up until a couple of years ago. Back then I called Verizon and asked them if that means I have a verizonwireless.com email address. They told me no, Verizon Wireless users do not receive a mailbox at this domain. So perhaps this domain is corporate mailboxes for the wireless division of Verizon.)
Verizon.com. this domain IS in the FCC wireless list, meaning that sending to this domain is restricted. I think this might actually be Verizon's corporate email domain, and I don't understand why it's on the FCC wireless domains list. Perhaps Verizon will see this note and offer up some details. (I emailed them about this a while back, but received no reply.) But, as I say above, I have to go by what's actually on the list, not what my common sense tells me.

Clear as mud, right? Be sure to check out our FCC Wireless Domains website for more information, and doesn't hesitate to contact the deliverability team if you have any questions.

Mail to Excite.com Adresses Delayed

Wednesday, July 1, 2009 by Al Iverson

Mail to addresses at the excite.com domain is significantly delayed and may not be going through at all, or is going through so very slowly that very little mail will actually be delivered.

From our investigation, I see that this issue does not appear to be specific to ExactTarget. The issue appears to be on the receiving side of things, meaning the issue is with the ISP, not with the sender. I've contacted BlueTie, the outsource mailbox provider that handles inbound mail for Excite, and I'll let everyone know what I hear back.

Nowadays, the relatively percentage of Excite.com addresses on a typical list is pretty small; if you were to query your own lists to find all active Excite.com recipients I suspect the number would be very low (or zero). So, don't fret; this isn't likely to have any significant impact on your ability to send mail.

Morgan Stewart Explains Co-Reg

Wednesday, July 1, 2009 by Al Iverson

I can't believe I missed this the first time around! Back on June 19th, esteemed colleague Morgan Stewart posted an excellent review of how to do co-registration the right way. The key, he says, is clear notice and consent. No tricking or forcing potential recipients to opt-in.

"After this form, guess what happens? I get a thank you page! No trap, no gimmicks. No requirement to register in order to get the thing I really wanted in the first place. (Remember in the Free IQ Test example, I had already invested 20 minutes in taking the test. In order to get my score I was compelled to register for things I was not interest).

[...] Co-registration that makes subscription a requirement to get something. These vendors put your add before delivering the value proposition promised by the site. This is a trap for consumers and it will only deliver you bad email addresses from angry consumers.

Second is co-registration that offers the opportunity to take advantage of additional deals after the main value proposition has already been delivered. True, some consumers may be annoyed by that, but it is still the consumers choice to take advantage of the offer or to say, “No, thanks”. The subscribers you get through this process are much more likely to stay engaged with your program over the long haul."

Read all about it here.

Successful Marketing to Gen Y: Exclusivity

Wednesday, July 1, 2009 by Kyle Schroeder

Exclusivity in marketing to gen Y college students is important. Colleges students want to feel like they are important.

Exclusivity can be taken a lot of different directions. I think it has some positive outcomes and some negative ones as well. I think that overall, exclusivity means one thing in particular to gen Y college students:

“Make me feel like you are just marketing to me.”

In the midst of all the other sources of marketing out there, the gen Y crowd notices when the marketing is personalized. When you target specific campaigns toward their interests, you’ve grabbed their attention.

How do you go about doing this?

1. Allow them to opt-in to your communication channels.

2. Reach out to them on social network platforms like Facebook.

3. Send emails with content-specific material to the various groups of gen Y lists you have developed.

4. Don’t overdo it.

Exclusivity can be felt through effective email marketing campaigns and SMS marketing that is targeted directly to the individual. Allow them to opt in and chose what they want to receive and build a presence on social networking sites. Don’t forget that ExactTarget’s one to one messaging platform provides these capabilities.

Be exclusive.

Kyle Schroeder

Slingshot Summer Intern

Quality Internships Begin with Effective Recruiting

Wednesday, July 1, 2009 by Kyle Schroeder

ExactTarget has an excellent internship program that is well developed and focused on providing worthwhile experiences for both the student and the company.

I hear from many of my friends that they just aren’t be utilized at their internships. They sit around and surf the internet for 6 of the 8 hours they are on the clock because they don’t have anything to work on.

That is not the case at ExactTarget.

This is week #7 for me and I am juggling a handful of meaningful projects. I have been able to work with several different people and departments and take on work that is significant and challenging. I didn’t really know much about the world of email service providers or email marketing software, but after an intense week of training and a dive headfirst into the channel sales department of ExactTarget, I have picked it up.

I would strongly encourage any company to carefully consider how they build an internship program. Be willing to challenge and push your interns. Let them fail. But, should you hire the best and brightest, maybe they will succeed.

Keep in mind, this all begins with recruiting the best talent. Using a targeted email campaign or SMS marketing can be a great way to reach out to college students.

While undergoing this process, make sure you emphasize three areas of your company:

1. What an intern does and how you will challenge them.

2. The kind of culture your company has fostered.

3. The core values that are rooted in your company.

You will find these are important questions that college students have when they think about and talk up companies.

Kyle Schroeder

Slingshot Summer Intern

What's Missing from this Picture?

Wednesday, July 1, 2009 by Amanda Cross

I'm a baseball fan. In fact, before I started contributing to the ExactTarget blog, I had almost four years of baseball blogging under my belt.

So it's only natural that I subscribe to the MLB email lists. Here's an email that they sent me today:

This is an attractive newsletter. Fun products. Nice photos. Not so hot if you've blocked images, but other than that, solid.

But one thing is missing. Can you spot it? I'll give you a hint. I'm a REDS fan. This email hasn't delivered any content that special to me; they've played the odds with the most popular teams.

Most brand preference isn't as passionate as baseball team fandom, but I still encourage you to take a lesson from this email: know your subscribers and send them marketing that they want.

Email Design Tip of the Week: Forwarding Emails

Wednesday, July 1, 2009 by Andrea Smith

This week, we’re going to tackle a commonly asked question:

Why does my email look broken when forwarded?

If you forward an HTML email using the forward button in your email program, it will often break the code, making the design display incorrectly for the recipient of the forward. Instead, use the “forward to a friend” link built into the email, if one is available. Using this link will send a clean email out of ExactTarget, and give you the option to type a personal message above the email. This link is either a button or text link marketers commonly place either in the top or bottom of the email.

How do I add a “Forward to a Friend” link to my email?

If you don’t have a “forward to a friend” link in your email, you can add it several ways. Either link the desired text or image in ExactTarget using the link choice “Forward to a Friend”, or use the substitution string “%%ftaf_url%%” as a link in an HTML paste email.

Example: <a href=”%%ftaf_url%%”>Forward to a Friend</a>

If you choose to have our Design Solutions team build a custom template for you, there’s a good chance we’ve permanently built in this link for your ease of use.

What if I don’t like the term “Forward to a Friend”?

Try something else! I like to recommend “Forward to a Colleague” for B2B clients, and “Send to a Friend” is becoming more prevalent, especially in retail email. As long as it’s appropriate to your subscribers, there are no hard and fast rules – have fun with it!

Julie Katz and Stefan Tornquist at Connections... Survey Says!

Tuesday, June 30, 2009 by Morgan Stewart

ExactTarget is in full swing preparing for Connections 09. If Malcolm Gladwell, Marlee Matlin, They Might Be Giants, and Second City aren't enough, then how about a panel aimed at sorting through reams of email marketing research? (Okay, that may be a bit of a stretch.)

This week I have received confirmation from two of the industries most trusted experts on email marketing that they will be participating in the "Survey Says!" breakout session on Day 2. Stefan Tornquist from Marketing Sherpa and Julie Katz from Forrester will join me Wednesday October 14th with one goal--extracting the research insights that matter most when developing your 1 to 1 marketing plans!

If you haven't signed up for this event yet, register before July 10th to get a $200 discount.

You Get the IDEA

Tuesday, June 30, 2009 by Amanda Cross

Bright Automotive is a little automotive company in Anderson, IN with a big idea.

They have designed a 100-mpg electric hybrid fleet automobile called, well, IDEA. The IDEA is targeted to businesses that buy light-duty trucks.

If they can get the money to get the project rolling, they say that the IDEA would be healthier for the environment and have low cost of ownership while remaining durable and reliable.

Having recently lived in Anderson, I know that the town has automobiles in its heritage and a need for successful new companies. I'm hopeful that they can get the IDEA off the ground.

If you would like to read more about this innovative new vehicle, check out their website at http://brightautomotive.com/vehicles

Book Review: Outliers

Tuesday, June 30, 2009 by Amanda Cross

Outliers: The Story of Success
Malcolm Gladwell
ISBN: 978-0-316-01792-3
$15.93 on Amazon.com

Outliers: The Story of Success tells the story of success itself. It strives to break the notion of a romantic rise to prominence through smarts and determination alone by demonstrating the unsung opportunities that several successful people have enjoyed. Furthermore, Gladwell suggests that many more individuals would be successful and the world would be better off overall if we could find a way to provide these opportunities to more people.

A case study early in the book describes the advantage that Canadians who are born in the first quarter of the year enjoy in hockey, apparently because of how age classes are divided in childhood hockey leagues. Those born at the beginning of the year are the biggest, strongest, and most mature in their leagues, get selected for elite teams, and the cycle continues, even into the pros.

"If Canada had a second hockey league for those children born in the last half of the year it would today have twice as many adult hockey stars."

Gladwell also looks at the case histories of individual entities you've heard of, including Bill Gates, Bill Joy, and the Beatles. In every case, he does not claim that the individuals are not extraordinary; it would be impossible to accomplish what they have if you weren't extraordinary. Instead, he claims that the had to be extraordinary AND have exceptional opportunities to make he impact that they have.

The lesson here is very simple. But it is striking how often it is overlooked. We are so caught in the myths of the best and the brightest and the self-made that we think outliers spring naturally from the earth....To build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages that today determine success...with a society that provides opportunities for all.

Malcolm Gladwell will be a keynote speaker at this year's Connections conference. If you don't have a chance to pick up the book before October, you can probably get a copy there.
Check out the conference and register today. Space is limited.

Spamhaus Listings vs. Asteroid Strikes

Tuesday, June 30, 2009 by Al Iverson

Today I was talking to a client about our various blacklist-related alerts, the different blacklists we monitor, the ones we work with, and how the process works when a blacklist issue is observed. Our process varies from the advisory (only), to consultative, to full on, full stop, policy enforcement suspension until the problem is found and fixed.

In particular, the issue of a Spamhaus blacklisting was something we talked about for a good long time. The prospective client was concerned that we would "shut down their business" in the case of a Spamhaus blacklisting.

I can understand the concern, but truth be told, we certainly would NOT "shut down" a company's business in the case of a Spamhaus (SBL) listing. What we actually would do is work with you to immediately and temporarily suspend mailings until the issue is resolved to everyone's satisfaction - yours, ours, and Spamhaus's.

Spamhaus is run by humans, so it stands to reason that occasionally a Spamhaus listing could be in error. However, an SBL listing typically indicates some really bad problem that needs to be immediately addressed. To continue to send mail in light of that just doesn't make sense.

Consider that probably somewhere around 40% (or maybe even more) of your mail is going to be blocked if you have an SBL listing; they're used at Yahoo and other large ISPs. Also, if Spamhaus is correct, the issue found strongly suggests that ExactTarget's own anti-spam policy and opt-in permission requirements are not being followed. The only way that suspension is going to become permanent is if you're sending spam, and if you're not willing to do what it takes to stop sending spam.

That's why the best thing to do is pause, investigate and resolve the issue. If you keep sending you're going to have exceedingly poor deliverability, very high bounce rates, and you risk angering Spamhaus, who really does have a set of keys governing your ability to get to the inbox. We also have our own reputation to protect -- if we ignore the listing, they could choose to list ExactTarget, hugely damaging our own reputation, and negatively impacting other clients' ability to send mail.

Don't assume this is a common occurrence. It has happened probably three times in the past year, and I don't even think any of those were in 2009. If you truly follow permission best practices, you're more likely to get hit in the face with an asteroid, or struck by lightning, than you are likely to find yourself blacklisted by Spamhaus.

Also, don't assume that some other ESP isn't going to handle this the same way. Unfortunately, a couple of years ago, a client tried to move their mailings to a new ESP after being temporarily suspended by us. This resulted in Spamhaus blacklisting the new ESP, and the client was suspended by the new ESP immediately. Spamhaus has enough reach and power, that if they decide you're not getting that mail delivered, it's not going to get delivered.

If you search the web you'll find a number of complaints from individuals and companies who are upset that Spamhaus was mean to them due to their blacklisting policies or impolite to them in communication. I've found the vast majority of these complaints to be misleading or inaccurate. There's a reason that Spamhaus can make so much of your mail bounce: Because they are so well trusted by so many ISPs, and they've clearly earned that trust throughout their many years of existence.

B2B Deliverability: Different?

Tuesday, June 30, 2009 by Al Iverson

I helped one of our sales folks out on a call today, and the topic was the world of B2B Deliverability. "We're entirely B2B," the prospective client informed me, meaning that deliverability to individuals at various companies is their primary concern, not deliverability to the top B2C (consumer) ISPs and webmail providers.

Truth be told, Yahoo, Google, and Microsoft host a ton of inbound email for many thousands of B2B companies. Yahoo, Hotmail and Google host mail for more than 264,000 domains. A big chunk of those are small-to-medium sized companies who have outsourced their email handling to one of these mailbox providers. And they pretty much have the same spam filtering systems on the B2B side as on the B2C side.

On the spam filtering hosted service or appliance side, you've got companies like Postini, Barracuda, MessageLabs, Cloudmark, Frontbridge (Microsoft), Brightmail and many others. Probably Postini has the broadest reach, though it's not always easy to tell from the outside how big any of these providers really are. They probably all claim to host a bajillion mailboxes, but what really matters is, what percentage of subscribers on *your* list are hosted behind these various filters. That's the kind of thing we can tell with our domain intelligence data, helping you to understand that if you have a delivery issue at a Postini, it's likely to impact X% of your list.

After you figure out what the top domains and spam filters are (relative to your own lists), it's a simple matter for us to set up specific monitoring for those domains, or even just for any domain with over Y recipients and a Z% block rate.

That's about the only difference between B2C deliverability and B2B deliverability, what domains you look at when you're doing deliverability testing and whom you contact when an issue is revealed. Lots of people I talk to don't realize this - they don't know that 1500 domains on their list are all hosted by Postini or are behind a Barracuda filter. When you dig into it, you find that same commonality of hosting on your list that you find for B2C senders.

And the B2B filterers work pretty much the same way the B2C filters work. That means your sending reputation (and ability to deliver mail through these filters) is governed primarily by complaints and bounces. The usual things that, when they spike, indicate issues with permission.

Just like I talked about in regard to Yahoo, your deliverability is not governed by us having "a relationship" with an anti-spam filtering vendor. We do maintain good relationships with quite a few vendors and I talk to many of them fairly frequently. Helping them test things, discussing the bigger picture of how to improve permission practices, showing them how ESPs prevent and react to spam issues, answering questions about our client practices, etc. But it is important to remember that it is exceedingly rare that we would ever have the ability to call one of these guys and "tell them that your mail is good" because that's not how the process works.

Mobile Email Update

Tuesday, June 30, 2009 by Morgan Stewart

Last week I spoke to Mark Browlow of Email Marketing Reports with some brief updates on the state of mobile email. This entry provides a good collection of practical advice on handling the challenges he presented a week earlier.

Taking a look at the posts should provide a good overview of the challenges and the best solutions available. Unfortunately, these solutions are still largely unsatisfying. In 2007, ExactTarget wrote Email Marketing for the Third Screen. In that whitepaper we outlined how the total lack of standards in how mobile devices handle email make it difficult to optimize email across these devices. However, all hope should not be lost since the vast majority of consumers are not looking at your email on their mobile device anyway.

Since Mark already alluded to an update in his post (with permission), I wanted to provide a little more concrete insight into what the new data says--and what it does not say. What it does not say is that things have changed much in the two years since we wrote Email Marketing for the Third Screen. That paper is still very much up to date. I imagine this is a surprise to you, I know it was for me too.

The same rendering challenges plague the mobile email landscape. While marketers seem to care a lot, consumers still don't. Consumers still access the same email account on their desktop or laptop that they access on their mobile device. They still flag commercial email on their mobile device so they can follow-up on their computers where a full keyboard, rich internet experience and full size screen make it easier to transact online. Their mindset when interacting with mobile email is still distinct from their mindset when reading their email on a normal computer. They are looking for urgent messages from friends, family, and co-workers--they aren't looking for deals. They tend to wait until they get home (or to work) to their computers and read commercial messages there.

There is one exception. iPhone users. To get a sense of this, take a look at the latest research from Crowd Science on their smartphone usage and brand study. They compare the satisfaction of iPhone users with Blackberry users. It's simply not a competition. If you weren't already convinced that iPhone ushered in a new era for smartphones, the Crowd Science data should remove all doubt.

As you consider the "mobile email problem", look at Mark's post and do what you can to follow the advice on his blog. Simply keep in mind that given the choice between optimizing for a mobile device and optimizing for standard email clients on a desktop or laptop, pick the standard clients--iPhone can handle it and that is where the rest of your email subscribers are most likely looking anyway.

Profiles in Email Laws: India

Tuesday, June 30, 2009 by Al Iverson

Over on the Lashback Blog, Carl Birkner summarizes the closest thing to an anti-spam or email privacy related law found in India.

Carl says, "The closest legislation relating to email in India is the newly amended Information Technology Act of 2000. It was previously ammended in 2006, and Indian lawmakers amended the IT Act again in December of 2008. [...] The law addresses the following, summarized by Justice Rajesh Tandon of the Indian Cyber-Regulations Appellate Tribunal:
Tampering computer source documents
Hacking with Computer system
Loss/damage to computer resource/utility
Hacking
Obscene publication/transmission in electronic form.
Failure of compliance/orders of Certifying Authority.
Failure to assist in decrypting the information intercepted by Govt. Agency.
Un-authorized access/attempt to access to protected computer system.
Obtaining license or Digital Signature Certificate by misrepresentation/suppression of fact.
Publishing false Digital Signature Certificate.
Fraud Digital Signature Certificate.
Breach of confidentiality/privacy."

Read all about it here.

Canadian Spam Law Update

Tuesday, June 30, 2009 by Al Iverson

It's hard to pull together full, final information and guidance on Canada's upcoming spam law, as it sounds like there's still a chance that there could be some differences between the proposed bill and the final law. Bill C-27, the Electronic Commerce Protection Act, was introduced in April, and all signs point toward the bill eventually becoming law.

Stay tuned, as we'll be sure to share more information, and guidance, as we learn more and the bill is finalized.

Chip House on the Tipping Point

Tuesday, June 30, 2009 by Al Iverson

Over on his "House of Email Marketing" blog, Chip House talks about the Tipping Point Between Inbox and Spambox. He raises some good points: Email is a stable technology, but reputation and filtering is ever-evolving. The fact that you got to the inbox five years ago does not mean you will get to the inbox today. Receiving systems are smarter, so senders have to be smarter, too.

Billy Mays' Legacy

Tuesday, June 30, 2009 by Amanda Cross

The last several days have brought the deaths of a surprising number of celebrities. In the clamor over Michael Jackson and Farrah Fawcett, you might not have heard that Billy Mays, heir to Mr. Popeil as the "Infomercial King," also passed away last week.

Billy Mays was known for selling OxiClean, Orange Glo, and Mighty Putty. In addition to Mays' exuberance and passion for the product, what made his infomercial work stand out was its length. Unlike 30 minutes infomercials, weighed down with incompetent people incapable of performing even the simplest task with the competing product, only to find the featured product made them super-geniuses, Mays' work was just a few minutes of compelling product demos.

According to Billy Mays, the Infomercial King, the infomercial brief/eulogy posted on Economist.com today, infomercials are proving to be surprisingly recession-proof and are currently boasting revenues of $30 billion a year and a growth rate of 7%.

Because infomercials are traditionally shown on television, it's challenging to track the viewer conversions and calculate ROI. Email, however, is excellent for tracking these numbers. Is it just a matter of time before companies start marrying their infomercials and their email marketing initiatives?

SMS Marketing Term of the Day: Aggregator

Tuesday, June 30, 2009 by Amanda Cross

ISPs may apply all sorts of sometimes-cryptic spam criteria to your email messages and refuse to deliver them. In the SMS world, SMSCs (short message service centers) are the approximate equivalent to the ISPs, holding on to your SMS messages and deciding when and whether to deliver them.

To send SMS messages, you have be concerned with each different SMSC in order to ensure that your SMS messages are delivered to all customer. If you were working directly with the SMSCs, you would need to negotiate a contract with each on individually, which is why early SMS marketing campaigns were sometimes only available to people with a certain carriers.

Enter the aggregator. The aggregator negotiates with each SMSC for you, giving you a single point of entry into the SMS delivery world.

You sign a contract with the aggregator and send your messages to it, and the aggregator then distributes the message to the appropriate SMSC for the subscriber to receive the message. Not only does working with an aggregator simplify the sending of your SMS marketing messages, but it also provide an avenue for technical support should you run into any problems.

The ExactTarget's SMS solution uses an aggregator to ensure the ability to deliver to subscribers, regardless of carrier. Read more about it on our SMS product page.

Creativity or Bust - Connections '09

Tuesday, June 30, 2009 by Nicole Ross

Last week I headed down to Austin, TX for the HOW Conference. At first it was the record high temps (107 baby!) and local juice bar that confirmed my trip was going to be a success.

But then the sessions began. Rooms full of designers and creative-types listened with rapt attention to speakers like Cameron Moll, Scott Belsky, and John Creson. They shared best practices on everything from interactive design to print, brainstorming to copywriting. They told us how to work better with non-creatives (people that don't dress in black all the time). And they encouraged us to think outside the box, push our clients (internal or external), and help make the world a more engaging place through design.

Short of transfering my entire notebook to this blog (not gonna happen), I want to just share one of my favorite statements from Scott Belsky. "The creative world isn't short on ideas. It's short on execution." That really made me think. Too often, I get stuck on the ideas side - thinking that I need to discover 'the next BIG thing!' when in reality, I have a million ideas already that I could execute. Getting sucked into an endless brainstorming process can be dangerous too!

Good conferences have a way of making you think differently. They help you connect with people that get what you're going through. And they give you access to speakers that are the best in the business.

That's why I'm so excited to return home and help prepare for Connections '09. A must-attend 1 to 1 marketing event, Connections '09 sessions will not only give you practical tips and tricks to improve your email marketing programs. It'll give you a chance to connect with other email marketers who face the same challenges you do. And you'll get to hear great speakers like Malcom Gladwell and Kelly Mooney.

So register now!

Nicole