Now if they would just do something about the state's interpretation of how Maine's Freedom of Access Act applies to state-held email address data.
(Hat tip: @ddayman and @jacaldwell)
Everyone knows that I love to hear how our customers are using ExactTarget's application for their email marketing campaigns - especially when it is a great example of incorporating good design, call-to-actions, and cross sells - while still maintaining anticipated, relevant and personal content for subscribers. DineWise is a company that specializes in prepared gourmet meals delivered right to your door. They send both informational and promotional emails through ExactTarget. Check out this recent article on exactly what sets their emails apart.
Email Marketing Meets Social Media - ExactTarget & CoTweet from ExactTarget on Vimeo.
New Zealand has had enough of businesses and individuals not paying attention to their anti-spam laws. They had been going with educational efforts, but they're fed up now. Fines for spamming, either via email or SMS, are $200,000 for an individual or $500,000 for a business.
If you're a New Zealand resident and you're getting spam, you can file a complaint with the Department of Internal Affairs.
If you're sending to New Zealand residents, make sure you're honoring unsubscribes or it can cost you up to a cool half-million.
Countries all over the world are fed up. ET handles your unsubs for you, so if you're sending through us, no worries. Just make sure that if you're a new customer you've imported your previously unsubscribed customers as unsubscribed or that you don't upload them as Active subscribers.


Lycos is migrating their customers onto a new mail system. This new system uses a different type of spam filtering than their old system. It's an adaptive spam filter that will let their users be able to decide what is and is not spam, adjusting its settings for each individual user.
What's an adaptive spam filter? It's a bit like the spam filter used in Thunderbird or Mac OS X Mail. Similar to Bayesian spam filters, they learn based on what each individual person's preferences are rather than on a group's determination (complaints and user engagement models). Each time a person clicks on spam or not spam, the system learns a little more about what types of emails that subscriber thinks is spam and what is not. It gets smarter about the next piece of email that comes in.
So what's that mean in practical terms?
Subscribers Rule!