As an email marketer, the primary promotional messaging you do
for your business is a no-brainer. Sale coming up? Send the email.
Event to RSVP for? Send the email! It’s a marching order of sorts,
one that keeps you busy week in and week out, planning for what
email is next and which subject line to use and which buttons will
drive the most clicks and...
In the mix of it all, are you missing the clear opportunities to
build out your programming to make the most of your audience and
their engagement? Use the check list below to earn a gold star on
your message strategy, or identify the programs...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we focused on email marketing tips
that are often overlooked or missed. Our guest for the chat was
Jody
Freshwater, account director at MarketNet. Jody has spent
many years working with ExactTarget for her client's interactive
marketing campaigns. She has also volunteered help lead our 3sixty
Live Dallas...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience with a passion for search engine marketing. We discussed
fundamentals and insights for maximizing your pay-per-click
campaigns. Here's a summary of our discussion:
@ETNexus Q1: What
are some...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Brian Shelton,
eCommerce & Special Projects Manager at Gilchrist & Soames. Brian
just completed a major website project at his company so content
automation was top of mind. Brian is involved in the 3sixty Live
Indianapolis user community and is a regular contributor to the
weekly #NexusCafe chat.
He...
Read More »
If you spend much time in our 3sixty community, you will see that a
common suggestion is to offer better ways of searching for
information within our products: Emails, Templates, Subscribers,
Users, etc. One way we have addressed this is with our new search
feature in the Interactive Marketing Hub Calendar. The Calendar
search feature, released along with the launch of the IMH in
October of last year, lets you search for past and future email
sends by taking your search word (or words) and returning any
calendar entries that contain it in its name or description
The IMH Calendar is a...
Read More »
We're beginning our new blog
post series of answering your follow-up questions on Canada's new
Anti-Spam Law (CASL). Today, I'll answer this question:
For financial institutions, is there always implied
consent provided the lead continues to be a
customer?
There's an allowance under the law for an assumption of
permission allowing you to mail existing customers. However, that
exemption expires after a period of time, so you've got to track
these subscribers in a way where you're able to expire them out
after a period of time. Instead of doing that, our recommendation
is to just ask for...
Read More »
Each
Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
During our recent chat,
DJ
Waldow, founder and CEO of
Waldow Social, joined us for a
discussion on Email and Social Cross-Promotions. Having worked in
the interactive marketing industry for many years, DJ recently
started his own company to develop email and social media marketing
programs which help build leads, sales, and online...
Read More »
First it was Black Friday. Then,
Cyber Monday became as common as fruitcake jokes during the holiday
season. Now, get ready for Green Monday.
But, what the heck is Green
Monday? The term was actually coined by eBay to describe its best
sales day in December, and is designated as the second Monday in
December. The main significance is that Green Monday signals the
last chance for shoppers to receive online orders with regular
ground shipping. ComScore reported $954 million was spent online on
Green Monday in 2010. This represented the second largest day of
online spending in the 2010 season,...
Read More »
Wearing a lighted Santa tie or
reindeer antlers might make you stand out at the office this
holiday season, but to capture subscriber’s interest in their inbox
– you’re going to have to get creative (and relevant).
With the average retailer sending a
whopping 17.3 emails during November and December in 2010, making
your message stand out from the rest is key to driving performance
with your email marketing program this holiday season.
Standing out from the crowd doesn’t
mean just creating the most compelling or edgy subject line you can
come up with (though that helps), but consider how...
Read More »
As
holiday sending is starting to ramp up this year, it’s important to
maintain good deliverability to ensure your message makes it to the
inbox. Last year, ExactTarget saw
record high send volumes, which means your competition just got a
little steeper. Here are some tips to
help you make it to the inbox:
-
Optimize your subscription path—Ensure email
address accuracy with a confirmation message and only send to
subscribers who confirm. This will help
protect from spam traps, bad email addresses and increased bounces,
all of which are used to determine your fate at the ISPs.
- Evaluate list...
Read More »
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
No matter what your industry, marketing automation can simplify
repetitive marketing tasks and drive more sophisticated uses of
your customer data. For example:
-
Financial services: Back-end operations like
account statements, low-balance alerts, and lifecycle marketing
campaigns
-
Technology: Subscription renewal programs,
interactive account reminders, and product updates
-
Manufacturing:...
Read More »
As
the holidays approach, I think it's a great time to talk about spam
words and phrases that could trigger ISP spam filters and create
deliverability problems for marketers. I've asked my esteemed
colleague, marketing consultant (and deliverability expert)
Josephine Garcia, to weigh in. Here's what she had to
say:
I've often heard that using words like 'Free' and 'Viagra'
will get your email delivered to the junk/spam folder. My response
is, it depends. What does it depend on? It depends on two things:
First, it depends on your sender reputation and second, it depends
on how you use those...
Read More »
As the fall
season is in full swing, the Holidays are around the corner. As
shopper’s, we’re bombarded with countless deals and coupons from
retailers trying to capture our attention. For retailers, it’s a
chance to welcome back loyal customers, inform them of new products
and offers, and drive new sales, but it’s not easy.
Our goal at ExactTarget is to
empower retailers and clients across industries to generate
personalized, relevant messages to customers. How are you engaging
with your customers? What about your communication strategies and
relationship efforts build customer loyalty and set...
Read More »
In the last post of our series, we’ll explore the vast array of
message types and the formats they take on. View my previous posts
to learn more about
Contact Strategy Development and
Message Personalities.
MESSAGE TYPES
A successful contact strategy will be a thoughtful combination of
the message types needed to meet unique business goals and
subscriber needs. Which make sense for your brand?
Newsletters
News / Editorial Feed
Welcome / Opt-In
Profile Updates / Preferences
Promotions / Cross-Sell
Retail Promotions
Rewards
Coupons |
Reengagement / Retention
Subscription Confirmations
Alerts /... |
Read More »
As
Connections UK quickly approaches, there are several quick ways to
stay Connected while at the conference or following along
remotely.
-
Use #ET11UK, the
official hashtag of Connections UK 2011. Follow Tweets from
breakout sessions, keynote speakers, and catch tips and
tricks!
-
Check out YouTubeto watch videos
that will be posted frequently. Be sure to pass along the
Connections UK 2011 experience to those who could not attend or
catch up on something you may have missed.
-
Read live-streaming content from other attendees on the
Connections UK 2011
Blog , which will showcase reactions to...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
We hosted guest,
RapidBuyr,
a B2B daily deals site for small-to-medium businesses. They offer
discounted offerings for software, hardware, web development and
design services, IT outsourcing, events, SaaS offerings, and more.
During our #NexusCafe Twitter chat, the RapidBuyr team and our chat
participants discussed strategies for...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
Our guest for the #NexusCafe Twitter chat was
Jeff Rohrs, VP of Marketing at
ExactTarget and the coauthor of the ExactTarget
Subscribers, Fans, and Followers research series. He joined us
to share how digital marketers can leverage mobile in their overall
campaign mix. Participants shared their insights and experiences
with mobile as a...
Read More »
iGoDigital
was fortunate enough to work with ExactTarget to develop an API
integration, that allows joint customers to inject personalized
recommendations into marketing emails, and or trigger emails based
upon interesting moments. Big things to come with this
partnership.
This post was written by Conner from iGoDigital as a part of the
Connections
blogging contest. See more blog posts from the contest
here.
Social
Media doesn't sleep, but that doesn't mean you don't get to. The
CoTweet RSS Publisher is a real-time solution that streamlines the
process of broadcasting the latest news and trends automatically
across social networks including Facebook and Twitter. The RSS
Publisher makes it possible to automatically generate targeted,
relevant content to engage customers and fuel the conversation
across the social web.
Many social marketers may wonder, what is the line between over
engaging and under communicating, and how do you keep all of this
under control? We understand that there are several...
Read More »
The Canadian Radio-television and
Telecommunications Commission (CRTC) released its “Call for comments
on draft Electronic Commerce Protection Regulations” on June
30, 2011. The Call for Comments stands
in roughly the same place as a United States government agency’s
Notice of Proposed Rulemaking. They are
the CRTC’s notice that they have figured out what rules they want
people to follow under a specific statute. In this instance, we’re talking about Canada’s
Anti-Spam Law (CASL), which was given royal assent on December 15,
2010.
The Call for Comments does not give any
explanations for the...
Read More »
Powered by Compendium