We are going strong on our email marketing resolutions so far, and this week I got to sit down and Twitterview (a twitter interview) the one and only Joel Book, our Director of eMarketing Education.
In our latest whitepaper, Five Resolutions Every Marketer Must Make in 2010, Joel provides insights into how email marketers should get back to the basics in 2010.
If you want to learn more about getting back to the basics, or get more simple, step-by-step recommendations on how to achieve your 1 to 1 Business Email Marketing goals download
Five Resolutions Every Marketer Must Make in 2010.
In our latest whitepaper, Five Resolutions Every Marketer Must Make in 2010, Joel provides insights into how email marketers should get back to the basics in 2010.
1. ExactTarget: @joelbook In 2010 what is the one thing email marketers can to do get back to the basics? #ET2010
Joel: Develop “needs-based” strategy for delivering info & offers that are relevant to customers. Content relevance is key.
2. ExactTarget: How can marketers better leverage welcome emails?
Joel: Say “thank you” by offering a discount coupon for new subscribers. Or for B2B, provide a link to a popular whitepaper.
3. ExactTarget: We’ve seen a few folks talk about Preference Centers recently. Explain the #emailmarketing value.
Joel: Pref[erence] Centers make it easy for customers to identify their info needs/interests. Use this to personalize email content.
4. ExactTarget: What companies do you see getting ‘more juice for the squeeze’ with Social Forward?
Joel: Any company with “brand fans”! Social Forward makes it easy for subscribers to share. Nothing beats word-of-mouth!
5. ExactTarget: And lastly, How does getting back to the basics invoke the Subscribers Rule philosophy?
Joel: When you “serve” subscribers by providing useful information that aids their purchase decision or product
If you want to learn more about getting back to the basics, or get more simple, step-by-step recommendations on how to achieve your 1 to 1 Business Email Marketing goals download
Five Resolutions Every Marketer Must Make in 2010.
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