The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
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Each Thursday at 11 a.m. EDT, marketers from around the world
join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat
was Joanna Milliken, Director Product Management for
ExactTarget Email. Joanna was one of ExactTarget's first
employees and has contributed to building the organization and has
served many roles throughout her tenure. She is passionate about
email marketing and working with clients. In the chat...
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Each Thursday at 11 a.m. EDT, marketers from around the world
join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent
#NexusCafe chat was
Rob Massa, Vice President of Sales & Partnerships at
Opt
Intelligence. Rob manages the company's growing direct
sales teams and is responsible for all revenue in the direct sales
division. In the chat we discussed challenges and sercrets to
success with email list growth. Here's a summary of...
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we focused on email marketing tips
that are often overlooked or missed. Our guest for the chat was
Jody
Freshwater, account director at MarketNet. Jody has spent
many years working with ExactTarget for her client's interactive
marketing campaigns. She has also volunteered help lead our 3sixty
Live Dallas...
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The Canadian Radio-television and Telecommunications Commission
(CRTC) released the final form of its regulations on March 5, 2012.
You can see them for yourself in the
Canada Gazette (Canada’s version of the United States’
Federal Register). They are printed in the March 28, 2012
edition. This version is not a call for comments, but rather the
release of the actual rules after considering the comments made in
response to their prior “Call for comments on draft Electronic
Commerce Protection Regulations” which was
released last July.
These regulations are not much different than the...
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Each Thursday at 11am EDT, marketers from around the world join
theExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Elizabeth Music Industry
Marketing Manager, Retail here at ExactTarget. Elizabeth has
over 7 years of experience in the retail industry with a passion
for helping retailers improve their digital marketing
programs. We discussed how to meet the demands of a
hyper-connected consumer. Here's a summary...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience with a passion for search engine marketing. We discussed
fundamentals and insights for maximizing your pay-per-click
campaigns. Here's a summary of our discussion:
@ETNexus Q1: What
are some...
Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Brian Shelton,
eCommerce & Special Projects Manager at Gilchrist & Soames. Brian
just completed a major website project at his company so content
automation was top of mind. Brian is involved in the 3sixty Live
Indianapolis user community and is a regular contributor to the
weekly #NexusCafe chat.
He...
Read More »
Each Thursday at 11am EDT, marketers from around the world join
the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we discussed the importance of
data in powering interactive marketing. Marketers are under
pressure from tight timelines, working across teams to execute
campaigns. And marketers need accurate, accessible data to segment
relevant, engaging messages to subscribers. During our chat, we
explored the importance...
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Thanks for the interest and excitement around the launch of
SocialEngage. Hundreds of CoTweet users have already signed
up for the free trial and are up and running. As we get
closer to the Feb. 15 sunset date of the free edition of CoTweet, I
wanted to answer some of the four most commonly asked questions
that have come up about the differences between CoTweet and
SocialEngage. Here’s a quick recap:
What happened to CoTweet?
SocialEngage is the Enterprise Edition of CoTweet with a bunch of
new features. We are sunsetting the free edition of CoTweet.
How is SocialEngage different from the...
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Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile.
R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...
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It was great to host Super Bowl 46 in our hometown of Indianapolis. Millions
around the world watched what has become America's largest sporting
event. But viewers didn't just tune in for the game - the
commercials have become a massive draw, creating an opportunity for
marketers to make their mark.
Advertisers know that the millions they spend on a Super Bowl
commercial will buy them millions of eyeballs in hopes of driving
buzz to fuel their brand and boost sales. Super Bowl 46 saw
advertisers tapping into that power as traffic on Twitter, Facebook
and YouTube surged throughout the game. At...
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Each Thursday at
11am EDT, marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
Our guest for a recent #NexusCafe chat was
Susan Prater, vice
president of integrated marketing at ChannelNet. Susan recently
joined ChannelNet and has held many roles in interactive marketing
and branding at Ford, Owens Corning, Masco Cabinetry, and her
marketing consultancy, Seven Pillars Marketing. Susan is passionate
about leveraging...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget
Nexus partner
ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
During our recent
chat, Joel
Book,
Director of eMarketing Education at ExactTarget, joined us for a webcast and discussion on Customer Lifecycle
Engagement. Joel is an industry veteran with more than 30
years of experience in database marketing, Joel teaches
organizations how to use permission-based email in partnership with
CRM and web...
Read More »
Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget
Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the
Nexus Café.
Our guest for a recent chat was
Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the
ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...
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You’re busy, I’m busy, everyone is
unbelievably busy these days. And that’s why NOBODY has time
to sift through an email packed full of 5-10 news articles written
straight into the message. However, you probably DO have an
interested list of folks who want to hear from you. Want to
increase engagement and performance right away?
Here are a few steps you can take
using ExactTarget
Landing Pages to improve design and content and increase open
and click-through rates, highlighted by Barbara Ryan and Church
Pension Group (CPG):
1. Scale back the content in each news article, so the email...
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Here's what you MUST know about B2B Social Media and how
to measure its effectiveness.
Social media use by B2B companies increased substantially in 2011.
According to the Business Marketing Association (BMA), 89% of U.S. B2B
companies are now using some type of social media to attract and
engage buyers. But while some B2B companies are reaping huge
benefits from social media, others are struggling.
Some B2B companies have found that professional networking sites
like LinkedIn are an effective way to generate leads and influence
decision-makers, while other companies find Facebook, Twitter...
Read More »
The
ExactTarget Nexus
team invites you to participate in our
#NexusCafe Twitter
chat
tomorrow and every Thursday from 11am-12pm ET, where we
discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate.
This week's
#NexusCafe chat will feature Jordan Cohen (@jcohen808) to discuss
Mobile Marketing: Subscribers, Fans, and Followers Acquisition.
Jordan is the VP of Business Development at Pontiflex, an...
Read More »
Are
you using the “Triangle Offense” of email, mobile and social media
as part of your B2B tactical program? If not, perhaps it’s time to
reboot your B2B marketing strategy.
One-way broadcast marketing has given away to
a multi-channel digital dialogue fueled by data and enabled by
interactive technology. To engage today’s empowered and influential
buyer, smart B2B marketers are effectively leveraging digital media
to:
- generate leads
- aid the customer buying process
- penetrate accounts
Several of the country’s top companies are
successfully using the Triangle Offense to solve real problems...
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