Repurposing content can be an enormous time and sanity-saver for marketers struggling to scale content production. It takes a lot of pressure off non-marketers within your organization who aren’t natural writers, and ensures content relevancy when previously successful content is repurposed.
There are, however, a few common pitfalls that can get you into trouble. Follow these guidelines to save time and avoid headaches when repurposing content:
1. Am I really
It’s important not to confuse repurposing with reusing or redistributing content.
A common trap marketers fall into...Read More »