The interviews are done, "cat chats" successful, and tours have been given. The Catapult class of 2010 can breathe easy now that Finalist Night is behind them. Yesterday, over 20 top graduates from all over Indiana came together for a night away from school. After 6 hours at ExactTarget's headquarters, they all left knowing a little more about one of the fastest growing 1 to 1 marketing communications companies in the nation.
One of the highlights for the current Catapults was at the end of the night where we kicked back, relaxed, and shared stories about our first year here. Yes, there were some embarrassing moments and lessons learned... just ask Isaac...
It's amazing to look back over a year and to realize how much we've learned about the industry - The inner workings of SMS, Voice, Landing Pages, Email... it was all a foreign concept a year ago.
Out of all of the very talented and deserving potential Catapults that we met yesterday, we will be extending offers to have the chance to work at the leading B2B Email Marketing company.
We are excited to bring on board the next class of Catapults who will represent ExactTarget!
When my nephew was much younger, we watched The Nightmare Before Christmas together on VHS until the tape broke. He even thought his name was Jack the Pumpkin King! The soundtrack will be stuck in my head for the rest of my life.
Not only is this one of the best movies of all time, but it's a wonderful commentary on the state of email marketing during the holiday season. I don't just mean that trying to get email delivered is a nightmare starting around Halloween or that marketers find themselves in somewhat different situations than they're used to during the rest of the year. The flow of the movie and the soundtrack fit with how email marketing happens during the holiday season. It happens every year.
There's a dramatic uptick in all email marketing, be it legitimate email marketing or spam, that starts when the weather gets cold. Some years, it triples or quadruples normal email volume. And that means slower mail servers, more filters, more complaints, and slower response times. It also means overworked, cranky mail and abuse admins. I know. I've been one of those cranky abuse admins.
The rules surrounding email deliverability, which are confusing enough, get more complicated during this time of year. It feels like every company you have ever driven past and every partner of theirs is vying for your attention. There are a lot of little things that you can do, from holiday ramp-up strategies to promoting special holiday-only marketing campaigns that draw customers in.
I'll leave you for now with this very important thought.
Engagement is more important than ever. If you don't get the attention of your recipients, you'll find your email in the spam folder or blocked during your most crucial sales period.
As I've been writing this, the song "Making Christmas" has been running through my head. It makes me want to ask which mindset do you have for your email campaigns, going into this holiday season?
"Snakes and mice get wrapped up so nice with spider legs and pretty bows.
It's ours this time."
(Your focus is on your ideas of what your recipients should want. You reach years back into your subscriber database. You send out email to people who didn't give you permission.)
Or
"This thing will never make a present. It's been dead now for much too long.
Try something fresher, something pleasant."
(Your focus is on what your customers are really interested in. You're interested in actively engaged subscribers rather than the number of subscribers on your list. You use dynamic content to create a one-to-one experience for your customers.)
Panelists:
Carrie Jensen of ExactTarget
Dela Quist of Alchemy Worx
Chris Murray of ExactTarget
8:42 - Chris Murray of ExactTarget says “Make Time for Strategy.
8:43 – How to get started:
1. Where are you now?
2. Where do you want to go?
3. How will you get there?
8:44 – Assess, analys, and audit where you are now.
8:45 – Make sure you are focusing on Deliverability and getting into the inbox. If you don’t know where you stand with the ISPs then you are in trouble.
8:46 – Survey your customers and ask them if they think you are sending them emails too often.
8:47 - How sophisticated are you? Are you a batch and blast or do you have a true one-to-one marketing campaign. How relevant are you?
8:49 – Define your goals. Set SMART goals (Specific, Measurable, Actionable, Realistic, and Timely)
8:50 – Solidify the specific segments and targets you are going after. Make sure you communicated with these audiences in their preferred channel.
8:51 – Ask yourself, how do I keep the customers engaged once I have them?
8:53 – On a whiteboard, layout your target segments across the top of the board and develop campaigns down the side that will go to each segment.
8:55 – Don’t forget to look at the “end-to-end.” Make sure the subscribers has a cohesive experience from the time you obtain them as a subscriber all the way through their life cycle.
8:56 – Dela says that he faces the same problem you do, “No matter how hard you try and what you do, numbers always seem to be going down.”
9:00 – You are looking at the wrong metrics. Opens and clicks are the final score but has nothing to do with the customers.
9:01 – Dela looks at open reach. At the end of a campaign, if a subscriber opens at least one email then they are counted in the open reach.
9:02 – Also track the frequency that subscribers are interacting with your campaigns.
9:03 – Open reach and open rate tactics and strategy are very different.
9:04 – Let you subscribers know what is coming next in your campaign. If you are going to send them a spring email, let them know so they can begin to anticipate it.
9:06 – In 12 months there are over 73,000 ways a subscriber can interact with your campaign. For each email, a subscriber can open an email, not open, open once, click…
9:09 – Don’t compare yourself to the Amazons of the world. Don’t beat yourself up trying to get the same level of customer interaction from your emails as Amazon has had success doing.
Meanwhile, Motorcycle Superstore realized double-digit increases in open rates as a result of integrating online browsing and purchase data into their email marketing decisions. In this case, the ExactTarget tool driving the relevant message to the customer was the integration with Webtrends.
In another case, the online photo book publisher, Inkubook, announces that email marketing through ExactTarget drove more than 60% of its first year revenue. While PetPlace.com went from zero to $1 million in online sales in less than 12 months with the help of ExactTarget email campaigns.
It doesn't matter whether you're selling sidecars or gathering signatures on a petition, people are more likely to hear your message when you're saying something that's important to them. Using the tools that help you send a more customized messages not only create more fertile ground for conversions, but also create more fertile ground for building a lasting relationship.
A recent study performed by the Annenberg School for Communication, University of California Berkeley School of Law, and the Annenberg Public Policy Center reports that Americans believe marketers should not advertise to them based on preferences and behavioral data…But why? In a marketplace of abundant information and almost innumerable and varied products, why don’t consumers desire some assistance to narrow down their selection? Why don’t people appreciate that marketers want to provide them with relevant advertising? If I am going to see advertisements on a website…and there is no question that I will…I would much rather see advertisements that pertain to my interests. Wouldn’t you?
The Annenberg/Berkeley study reports that 66% of Americans do not want to see website ads that are tailored to their interests. This sounds discouraging, but I believe the information provided by this study offers valuable insight for marketers seeking to capitalize on relevant, 1 to 1 marketing efforts. This study’s stats highlight consumers’ desire for control and trust—observations that can inform behavioral web and email marketing strategy.
Advertising preference is not the only metric this study provides, as eMarketer’s article “Behavioral Targeting Misses Mark” points-out. There are several other, seemingly contradictory metrics this study reports that can help us solve this puzzle. For example, close to 50% of Americans would like websites to give them discounts specific to their interests. Hmmm…So you don’t want to see the ads, but you do want the coupons presented in those ads? Puzzling…let’s dig deeper.
eMarketer highlights another Annenberg/Berkeley metric: 67% of all Americans feel that they have “lost control over how their personal information is collected and used by companies,” and at the same time 54% of Americans believe that “existing laws and organizational practices provide a reasonable level of protection for consumer privacy.”
This issue is one of trust, not necessarily the failure of behavioral marketing. Consumers like discounts, but people feel as if they have lost control over their personal information, and no one likes to feel like they have lost control. As a Catapult at ExactTarget, I spent two days in Chicago with fellow Catapults, interviewing people on their marketing preferences. Overwhelmingly, people expressed that they felt their personal information was abused by spammers and companies they had no relationship with. Yes, there are “reasonable” laws regarding consumer privacy, but consumers ask, “Why do I get so much spam?!” “How did they get my email address? My phone number?”
When asked how they felt about tracking on “websites in general,” people stated that they felt behavioral tracking was creepy and “Big Brother-like.” On the flipside, when given a concrete example, like Amazon.com’s personalized product recommendations that appear when browsing the website, interviewees’ tone changed: “Yes, I find that helpful, but they don’t send me a million emails after I buy something and pester me all the time. And, I have a relationship with them.”
Lesson learned: people want to feel safe, respected, and protected. Amazon.com is not scary, because they have a trustworthy reputation. As marketers, we cannot neglect that relationships are the foundation for business. Leverage your landing pages, emails, voicemails, and SMS organically to build trust with clients, at point of sale, for example. In your emails, provide a reminder of how clients signed-up. Provide a link in your emails to a page on your website that explains how you use subscriber information. Perhaps you should only advertise on trusted websites. Finally, don’t be abusive: be cognizant of email frequency and content.
I encourage you to check out our whitepapers on building quality lists direct marketing channel preferences. Use our List Growth Advisor for custom recommendations on how to responsibly grow your subscriber lists so that you can leverage subscriber data respectfully and effectively. Behavioral tracking does not have to "miss the mark."
Al Iverson and I spend a lot of time talking about user engagement. It's been around for a very long time, but it's now a standard for inbox delivery. How do you define engagement? Quality over quantity. Targeted email marketing. True one to one communication. But what does it really mean to you? How does it make for a more effective email marketing campaign? If permission is king, engagement is emperor.
How do you create an effective marketing campaign that keeps your customers coming back in the age of DVRs, satellite radio, and short attention spans? How do you get your customers to pay attention? This is vital now for inbox delivery. Yahoo has started measuring whether or not your recipients are spending time reading your email, whether they're looking for you in the spam folder, how vital you are to their daily lives.
I found a gentleman today who gets what it means to really engage with your customers. You can visit Bob Gilbreath over at Marketing with Meaning and download a chapter of his book, The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning.
He gets it. This concept of engagement, and he calls it meaning. Marketing now, whether it is effective offline or effective email marketing, can no longer be interruptive to your customers' lives. Your communications with them need to be not only permission-based but need to add some value to their daily lives.
When you create email campaigns, what do you do to add value? How do your targeted email marketing campaigns add to your recipients daily lives? What do you put in your marketing campaign or to your email newsletter that drives your recipients to want to spend time with your company?
10. Grab some Design Solutions Schwag at the Design Solutions booth in the Expo Hall. No boring pens or notepads here; we're outfitted with fun, unique, pilfer-worthy schwag and design resources.
9. Mingle in the Expo Hall: Dig up plenty of those business cards, pop a tic tac, and practice being a social butterfly in the Expo Hall. You have something in common with everyone here, so introduce yourself to a lonely stranger and start dropping some one-to-one marketing buzzwords.
8. Check out the evening Reception at The IMA: the galleries, sprawling gardens and grounds, set the stage for artful fun. Bring your camera for a photo op at the iconic LOVE sculpture.
7. See Kelly Mooney, keynote speaker; your brand will benefit from the insights of her book, "The Open Brand: When Push Comes to Pull in a Web-Made World."
6. Rock out with They Might be Giants at the historic Murat Centre. Don't forget to pack your dancing shoes for this one; do a little studying beforehand by listening to the 30-second previews on iTunes. You'll end up buying it.
5. Attend the Designed by Success panel; we can't wait to see all the examples that Email Data Source has pulled together. Get a seat in the front row to absorb as much design karma from Lisa Harmon as possible.
4. Video in email is a favorite topic of conversation lately; whether you love it, hate it, or just want to know the emerging best practices for video in email, come sit in on the Video in Email Panel, featuring a talented member of the Design Solutions team.
3. Get some expert advice from a Design Consultant at the Design Solutions Booth in the Expo Hall. The team is offering free Email Critiques. We can't wait to see what you're creating!
2. Malcolm Gladwell
1. Extreme Makeover, the Email Design Competition; see three incredible teams' redesigns for three clients, vote for your favorite, and watch the dramatic reveal!
Here's my buzz-word free advice for today. Instead of just observing behavior and reacting, why not also ask your subscribers what they are looking for? It may seem like a no-brainer, but not that many people do it, or do it well. This is where preference centers, lead capture forms, and surveys come into play. By leveraging surveys both on your website and within emails, you can gradually accumulate more and more information about your subscribers that will help you target them with more timely and relevant one-to-one communications.
One of our certified ExactTarget Extensions Network survey partners is SurveyGizmo. SurveyGizmo provides a seamless integration to include intelligent surveys in your emails, leverage existing subscriber data in surveys, and automatically update ExactTarget subscriber records with survey responses.
You can learn more about SurveyGizmo by visiting their listing on the ExactTarget Extensions Network.
Or, if you are going to be in Indianapolis for Connections on Tuesday, October 13th you can stop by their user meet-up happy hour from 5:00-7:00. Click here for more information.
Mike Chertudi, vice president of demand and online marketing for Omniture notes, “The majority of businesses aren’t optimizing their on-site conversion,” Omniture has teamed with Marketing Experiments to conduct the 2009 Online Conversion Benchmark Survey. The purpose of the survey, which began in June, is to help online marketers better understand best practices in onsite conversion, and know how they compare to their peers. Data is being compiled from more than 1,000 companies, of which more than half are retailers. Among the findings as of late August: About 80% of retailers don’t present personalized content based on shoppers’ interests suggested by analytics and clickstream data.
One-to-One Merchandising Works for Motorcycle Superstore
Proving that personalized product recommendations work, Motorcycle Superstore saw a 21.7% revenue increase in the first week after launching an email campaign on September 21st that incorporated personalized product recommendations. Motorcycle Superstore uses behavioral data -- gathered with WebTrends technology combined with its e-mail marketing application from ExactTarget -- to send email messages with personalized product recommendations. These items appear as “Your Picks” in the lower part of the email and are based on the customer’s website visiting habits over the previous two weeks.
Commenting on the power of data-driven offer personalization, Erick Barney, vice president of marketing at Motorcycle Superstore, says “I believe this feature is so effective because rather than guessing at a handful of products to appeal to our entire customer base, we can merchandise products directly related to each customer’s historical interaction with our store.” Motorcycle Superstore is No. 223 in the Internet Retailer Top 500 Guide.
Learn more about combining precision one-to-one communications and comprehensive web analytics by integrating ExactTarget and Webtrends.
Integrations with partner products is one of the things that makes ExactTarget so dynamic and powerful. Centralizing your electronic marketing software to work with your CRM, CMS, analytics, or other packages lets you accomplish more with less time, energy, and money.Here's just a few of the new integrations available:
SeeWhy
SeeWhy, creator of the Abandonment Tracker Pro web analytics service, is now offering an integration with ExactTarget. This integration intends to optimize real-time email follow-up campaigns that can convert up to 50% of website abandoners to customers.
XMPie
XMPie, who offers "One-to-One-in-One" is now incorporating ExactTarget email service into its PersonalEffect Cross-Media and e-Media products.
Printable Technologies
Printable Technologies Inc., provider of web-to-print and marketing personalization solutions, has integrated ExactTarget email capabilities into their product MarcomCentral.
You can see many more available integrations on the Integrated Partners page on our website. Categories of integration include, but are not limited to:
- Content Management System Partners
- CRM Partners
- Deliverability Partners
- Survey Partners
- Web Analytics Partners
With the third quarter coming to a close, and the holiday season approaching, it's about that time to begin making holiday vacation arrangements. Personally, every year I travel to Florida to spend the holidays with my family. So how am I getting down to the beautiful, sunny weather this year? When it comes to planning my trips, I always purchase my flights online - quickly and painlessly.
There certainly is a buzz right now around social media in the marketing world. eMarketer.com recently published the results of one of their surveys that analyzed the percentage of internet users that have been influenced by social media in making their travel/vacation decisions. eMarketer found that 23 percent of respondents, who happen to be U.S. internet users, have been somewhat or significantly influenced by social media when it comes to making travel/vacation decisions.
Although just less than a quarter of these people noted the effectiveness of social media in influencing their decisions, this still is an enormous audience that travel companies are reaching. As I've already pointed out, I fall into the 23 percent of people that have made or changed travel plans due to some sort of social media. A month or so ago I noticed an ad on Twitter that boasted cheap flights to Orlando, and within minutes had scheduled a trip across the country. I see this as a huge opportunity for the travel industry to offer travel deals that are specific to Facebook and Twitter, as both of these social networking platforms have such an enormous user base.
Large social media platforms also have the ability to use 1 to 1 marketing techniques by pulling travel locations from user info in order to provide users with more relevant content - for example, if I lived in Anchorage, Alaska, it is likely that I would be interested in going on vacation somewhere a little bit more like Key West. Once the user has purchased the trip, travel sites like Expedia.com send a confirmation email that contains the travel itinerary and purchase information. In addition, travel companies have the ability to take this one step further by instituting an SMS campaign that sends customers an SMS message letting them know if their flight is on time - I know this is something that many frequent travelers appreciate and certainly take advantage of.
As soon as you've identified your 23 percent and have built your subscriber list, you are now able to send automated email messages that every-so-often offer your subscribers different travel deals and opportunities. As I pointed out in my last post, email marketing is still the best internet marketing channel and is sure to be around for a good while longer.
To see another example of how social media has benefitted personal travel arrangements, check out Liz's post.
In these rough economic times, it’s crucial for companies to deliver a high ROI on marketing, points out eMarketer's "Online Helps Marketer's do More with Less." eMarketer notes that senior management is paying closer attention to “each dollar spent” on marketing and heightening accountability standards. Moreover, 43% of surveyed senior management stated that they view marketing as an investment.
We all know that email can deliver a high ROI compared with traditional media marketing. However, some ESPs are just plain cheap. When selecting your ESP, you should expect more than a bundle of emails at the lowest CPM to blast. Partnering with an ESP is an investment, and conversations with your provider should be about the value and customer experience you expect, in addition to the technology. You want the most bang for every buck you spend, not simply the most emails. You want your ESP to provide you with the best email marketing resources, to be your partner in business. Why? Because there is a lot more to digital marketing than getting your message out the door. Your message needs to be relevant. Emails need to make it to the inbox, to engage subscribers, to be shared virally, to drive ROI.
As an ExactTarget customer, you have more at your fingertips than the emails you send from your account. ExactTarget considers itself your partner and ally. We care about your business and want your 1 to 1 marketing strategy to succeed. We will work with you to make you look like a hero to your clients. Knowledgeable and responsive Customer Support Services are available 24-7 for questions and concerns. ExactTarget Services professionals are available to guide you through complex integrations and consult with you on deliverability and best practices. On 3sixty, our online community, you will find resources and tutorials that provide you with a means to communicate your ideas to other marketers and to our developers so that they can create the tools you need to succeed.
Even more importantly, ExactTarget values your partnership so much so that we assign you a personal point of contact. How many ESPs provide a personal contact ...regardless of the size of your account…for free?! Your voice matters, and your relationship manager is your representative to the company. The RM team is just as excited about your marketing plans as you, and they are eager to help you reach your business goals. Call them to introduce yourself! Speak strategy with them as you are considering what ExactTarget technology you will use. Share your successes with them; they would love to show-off your marketing savvy in a press release or place you in the spotlight at our annual Connections conference. I encourage you to take full advantage of ExactTarget’s value. Cash-in on your investment and experience the power of an email marketing business partnership that delivers.
According to the “2009 ANA/MMA Marketing Accountability Survey” from the Association of National Advertisers and Marketing Management Analytics, “The No. 1 strategy for marketers who wanted to improve effectiveness without spending more, according to the June 2009 poll, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38% were putting more spending into lower-cost media.”
And as more marketers shift to digital media, the tactic that is seeing the largest increase in spending is email.
According to the “2009 Media Survey Results & Analysis” study conducted by Round2, “40% of US Marketers reported that they had increased spending on email marketing in 2009.
What This Means for Marketers
Increased dependency on email marketing means three things:
1. Email is no longer optional. It has firmly established itself as the #1 tactic for 1to1 marketing. And email has become the “go to” tactic for word-of-mouth marketing as brands empower email subscribers to “share” email messages and offers with their friends on Facebook, their followers on Twitter, and their connections on LinkedIn.
2. Email marketing will become more sophisticated as marketers move aggressively to integrate email with other tactics and technologies – like CRM, SMS, POS, Websites, and Social Networks -- that are used to keep customers connected to the brand. The cornerstones of effective email marketing will be Integration, Automation and Optimization.
3. ESP (Email Service Provider) selection will become a more strategic decision. Marketers must evaluate and select an ESP by their ability to provide “industrial strength” application functionality plus consulting services including 1to1 marketing strategy, email and landing page design, email deliverability, and application integration.
Over the last couple years, many businesses have been asking this question. Companies have been trying to figure out if they should justify time and effort in their marketing campaigns to pursue social media. I think everyone will agree that the answer is a resounding YES!
As part of a balanced plan of attack, marketers must include social media in their mix. It is too powerful to ignore. Social Media is relatively new, compared to other sources like TV and print advertising that have been around for a long time. In the technology driven age we live in, companies have to continue to evolve their one to one marketing.
Below you will see a great video about the power and importance of Social Media Campaigns.
For tips to improve your social media efforts, check out our free whitepaper: Expanding the Reach of Email Through Social Networks
@knuest
1. Understanding and optimizing the performance of campaigns
2. Improving the timing and targeting of campaigns
3. Increasing the relevance of content and offers delivered through campaigns
The full description is below, and if you are going to be in the area or are already planning on attending the event, I hope to see you there!
Friday, September 18th, 10:45-11:15: Email + Web Analytics
You know how important it is to take the insights you get from your web analytics and use them to drive targeted and relevant content to your email subscribers. But have you made it a priority? It’s time to turn your data into action!
Understanding visitor behavior gives you indicators of not only when to reach out to your subscribers, but what offer to send them. By leveraging what you know about your website visitors, you can improve the relevancy and targeting of your one-to-one marketing campaigns, thereby increasing your ROI.
Can't make it to Vancouver? Sign-up for our free webinar about Email + Web Analytics, on Wednesday, September 23rd at 2:00pm EST. Don't miss Driving Results Through Actionable Data.
One of the most frequent questions that we in Deliverability Services get asked is how to keep Comcast blocking from recurring.
Comcast aggressively blocks mail they deem their users don't want--even more so than other receivers. Right or wrong, they have filtering in place that they believe is effective and offers their users maximum protection from spam and unwanted mail. Ultimately, their obligation is to meet the needs of their users and not necessarily to meet the needs of senders.
The two biggest reasons Comcast blocks mail is because a sender's mail earns too many complaints or because a sender is sending to too many invalid Comcast addresses.
Senders are understandably upset when their mail gets blocked at Comcast, but by and large blocks are avoidable and are the result of less-than-great sending practices.
To avoid blocking by Comcast, or any receiver, ensure that you're sending mail to subscribers who have explicitly opted-in, are expecting to receive your mail, and will find the mail relevant.
If your sends keep getting blocked, it's time to review your sending practices. Is your opt-in clear and explicit? Do subscribers understand what you'll be sending to them and how often you're going to send? Are you meeting those content and frequency expectations or are you sending more frequently than you said you would or different content than you said you would? If a subscriber opted-in for your mail six months ago, are they still going to find the mail relevant and look forward to receiving it or has your mail now become just another of dozens they receive daily?
If you answered "no" to any of the questions above, it's time to change your practices to meet your subscribers needs and expectations. That may include less frequent sending, changing your opt-in, making your content more relevant and more of a one-to-one communication, or simply asking your subscribers if they still want to hear from you, which is known as re-engagement.
ExactTarget is excellent at helping clients get wanted and expected mail delivered and helping to maximize delivery and return on investment. However, if you're not meeting your subscribers' needs and expectations or continuing to send to addresses that are no longer valid you're going to continue to experience delivery issues at Comcast and possibly other receivers.
For more email deliverability tips and Best Practices, check out our free whitepaper, "Email Marketing CAN-SPAM Compliance."
Yeah, I signed up for email marketing alerts and updates for an event that was...2 years away. Technically now, it's only 1 year away - but that's still pretty crazy. You're probably thinking the anticipation is for a U2 concert in Alaska or a Backstreet Boys tribute tour (the third one?) across Russia. But actually, it's just a horse show.OK, not JUST a horse show. The AllTech FEI Games are held every four years, and this is going to be the first time we get to host them in the states. Eight disciplines from dressage to show jumping, vaulting to driving, the event looks A-Mazing. And it's coming to Lexington, KY. And I'm the big dork that didn't want to forget it was coming.
So after I saw a billboard while driving one day, I actually remember to google it and saw they had an email opt-in. Perfect. Now I get email marketing reminders every month or so and updates on the event, including when tickets are available and what hotels have special deals for attendees.
Anyway, last week I got a 365 days-to-go celebration email, which I thought was rather clever. Sometimes I think email marketers assume their events or product releases are too far away for subscribers to care about them. But as I've just proven, we do! For example, we allowed people to sign up for our Connections '09 Email Marketing Conference months before the official website was launched. In fact, this year attendees will get to sign up for email marketing updates on next year's conference before they leave!
Which reminds me, if you haven't registered - it's time! We sold out last year, and we're trending that way again...so don't miss out. With over 30 breakout sessions, speakers like Malcom Gladwell, and entertainment from Second City and They Might Be Giants -- you won't get an experience like this anywhere else.
And it's only $895. Because we know the economy's tough, and your one-to-one marketing program has to perform better than ever.
See you there!
Nicole
Creative Developer
Sign-up for Connections '09
Still want more from the design team? Take a closer look at this intense breakout session agenda bringing you insight from some of the sharpest marketers in the industry! Let me just point out a few places you’re likely to run into a designer…
On Wednesday October 14th, join two of our top designers for the Designed By Success panel (noted in the Content Track) as they discuss the current landscape of email creative.
Better still, check out the Email + Video: Take 2 panel (noted in the Optimization Track) for a solid perspective on how video can work for your program, tips on usage, and other insights.
FINALLY, please make sure that you check out Extreme Makeover: The Email Design Competition! Thursday morning starts off with a bang with a design face-off between Mighty Interactive, Smith-Harmon, and yours truly, ExactTarget. Two months have been devoted to building the best email designs for MarketingExperiments, AAA, and Pier 1. The results of the competition, based on actual success metrics, will be revealed for the first time in this session. Be sure to join us for the unveiling and get your chance to vote for which email design you like best.
Check out our Flickr account for a great visual representation of the fun we had last year. And don’t forget to check out this star-studded list of events for further entertainment!
With only 40 days before the kickoff to Connections 2009, the energy and buzz at ExactTarget is at its finest! It's exciting to be a part of such a huge, well-respected event in the 1 to 1 marketing realm. In fact, last year many of our conference attendees said it was the best user conference they'd ever been to! And this year will blow you away with keynote speakers like Malcolm Gladwell, Marlee Matlin, and Kelly Mooney.
You'll also benefit from attending our training sessions (sign up when you register!) Training Day will give you a full day of hands-on training, allowing you to get a better understanding of your ExactTarget platform. Whether you're a beginner marketer or a seasoned pro, you'll walk away with lots of information on how to improve your 1 to 1 email marketing strategy. Don't miss Connections 2009 - sign up today!
"Success doesn't come to you…you go to it." – Marva Collins
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