ExactTarget’s marketing department is a very busy place to be these days.  Not only did we kick off the ExactTarget Route 1-to-1 Seminar Series in Atlanta on April 22nd, we also launched a brand new ExactTarget website! 

The ExactTarget website includes new functionality including the ability to research information about one-to-one technologies that are relevant to a particular industry, business challenge, or technology requirement.  The “by business challenge” section is my personal favorite.  We all have a list of “if I could only figure out how to use email marketing to do xyz” questions and this area of the website provides information and solutions pertinent to your challenge! 

With the development of the new website, we empowered our marketing department to manage content and calls to action with robust technology.  The deployment of Ektron as our content management system enables our team to proactively add new pages, new content and edit existing content without requiring the assistance of a technical resource.  Ryan Oldfather, our Internet Marketing Manager, is particularly excited about the Ektron implementation and also the deployment of Omniture Site Catalyst for our web analytics.  With Omniture, Ryan will have the data to make changes to the website based on user behavior and website traffic. 

There are many folks to thank within ExactTarget for their assistance with the new website including our Marketing Communications team, Marketing Operations team, our System Administrators and the Solutions Consulting team.  We would also like to thank Optiem for their assistance with the technical development of the website!

What are you waiting for – check out the new ExactTarget website!!

Erin Howe
Director, Marketing Programs

With tax season at its annual April 15th climax, my attention has naturally been focused on one thought, and one thought only: I hope TurboTax got the math right, because frankly it would stink to be audited.  Never having been audited, I picture the process being about as enjoyable as an evening singing Alvin & The Chipmunks karaoke…with Celine Dion.

There is one type of audit, however, that I can whole-heartedly support—the email marketing audit.  I conducted my first email marketing audit on behalf of a client back in 2003, and honestly, neither the process nor the tremendous ROI upside has changed that much since then.  In a nutshell, to conduct an email marketing audit, you:

• Identify & map the different types emails that are being sent to customers, prospects, partners, and other constituents
• Interview internal staff and external partners who play any part in creating or delivering emails to your various audiences
• Document the systems—ecommerce, CRM, ESP, etc.—through which these messages are being sent
• Document the points of current integration between these systems, if any
• Document the email creation, broadcast, and reporting process
• Analyze the creative being used across all of the different message types
• Analyze any available performance data for the different message types
• Make prioritized recommendations on how to improve performance and streamline processes based on your findings

Does this email marketing audit process require a significant investment of time and effort?  Absolutely.  Is the ROI worth the investment?  Yes—but only if your organization is committed to turn the audit recommendations into reality. 

A thorough email marketing audit uncovers all sorts of “low-hanging fruit” opportunities for marketers.  The quick wins often range from improved design to verifiable delivery to the holy grail of one-to-one marketing—a consolidated view of all enterprise messaging at the individual subscriber level. 

Even more importantly, triggered emails that were once the shadowy purview of IT or e-commerce developers now appear clearly on the marketing team’s radar for review and optimization.  Examples of such triggered emails include:

• Welcome emails
• Automated replies (from customer service, HR, product, and other inquiries)
• Order confirmations
• Shipping alerts and confirmations
• Abandoned shopping cart notices
• Account alerts
• Registration confirmations
• Event reminders
• Membership confirmations
• Service notices (including those relating to service disruptions)
• Account expiration notices

If you know your organization is sending out any of these types of triggered emails—but your marketing department lack visibility into the creation, design & deployment—then it may be time to don your best blue suit and start auditing.  You’ll be surprised by how quickly you’re able to identify opportunities for improvement.

For more information on ExactTarget’s extensive email marketing audit services, please contact us.  For a more ideas on how to set up and conduct an email marketing audit on your own, check out Marketing Sherpa’s Email Marketing Audit Kit.   

Greetings from ExactTarget at the Microsoft Dynamics CRM 4.0 Launch Tour.  The US kickoff started today in Tampa, FL and Nashville, TN.  I am writing from the Tampa event where approximately 60 people showed up to hear the latest on CRM best practices and Microsoft’s greater play in the space.  ExactTarget was situated between Cisco and Smart Catalog.  The mix of attendees is pretty evenly broken out across sales personnel, marketing and IT.

Don Peppers, of Peppers and Rodgers fame – www.1to1.com, kicked off the event and drove home some points from their new book, “Rules to Break and Laws to Follow”.  The most important piece in a customer’s choice is trust in the vendor or seller.  Mr. Peppers went on to say that “earning trust often costs money in the short term.”  However, before you can earn your customers’ trust….you must first earn your employees’ trust.”  He showed examples of exemplary companies in this area like Ritz Carlton, Enterprise Rent-a-Car and others.  The ability to enable your employees to engage in their mission should be every company’s priority.  CRM is critical to enabling your employees to serve their customers/clients better and be engaged in their work.  The ExactTarget folks in the audience were fist pumping throughout (not really…..more on the inside).  Leveraging Don’s guidance, MSCRM and email through ExactTarget makes Don’s words very achievable.

Shawn Tabor, of Raymond James Financial, also spoke as a client study and gave a walk thru of how they chose and rolled out MSCRM across their enterprise.  The day wound up w/ Julie Herman from Microsoft walking thru several use cases and demo scenarios of using MSCRM 4.0 across Marketing, Sales and Support. 

All in all a lot of information in 4 hours!!  Now it’s off to Orlando, Jacksonville and Atlanta…..more to come!

Craig Herman
Director, Global Partner Development – Microsoft

Hats off to ExactTarget agency partner, Customer Portfolios for the terrific work they are doing to help Dunkin’ Donuts roll out its new Dunkin’ Perks™ customer loyalty program.

As reported by Amy Johannes in the January 23rd online


As reported by Amy Johannes in the January 23rd online edition of PROMO P&I, Dunkin’ Donuts will use permission-based email to keep customers enthused, engaged, and most importantly . . .  coming back to its stores and its website to take advantage of special offers.

In the article, Joahannes notes that customers who opt-in for the Dunkin’ Perks program will receive e-mails twice a month with product news, store locations and special in-store and online offers. Members get offers throughout the year specific to their local market.

David Tryder, Dunkin’ Donuts manager of interactive and relationship marketing said, “We want to continue building relationships with our customers by sending them targeted communications and offers.”

Localized Promotion

One of the things I like about this program is that many of the promotions Dunkin’ Donuts sends will be specific to the Dunkin’ Perks™ member’s geographic location. I think franchise owners will love this! As I am reminded when I click on the “Perks FAQs” menu item (See My Perks Profile page below), “It's the easiest way for Dunkin' Lovers to keep up to date with everything happening at Dunkin'.”

 

And just in case a consumer needs help finding a Dunkin’ Donuts store where they can get their DD fix, a handy store locator makes it easy for me to find one.

The Dunkin’ Perks™ program was piloted in Albany, NY last year and went very well according to Nick Godfrey of Customer Portfolios.

As to how the one-to-one marketing program works, Godfrey said, “As customers use their Perks card, all transaction data is captured so we know what they are spending per visit, how often they are visiting their Dunkin’ Donuts store, and at what time of day they are visiting. This enables us to target customers with relevant, just out of reach offers. When customers change their behavior, they are rewarded. Everyone is happy. To that end, we consistently see over a 50% open rate for Perks’ emails!”

Godfrey added, “To ensure customers become accustomed to receiving and recognizing their regularly scheduled Perks email, all emails carry the same subject line: Dunkin' Perks Alert.”

The Agency Behind the Dunkin’ Perks™ Program

Customer Portfolios is the agency behind successful database marketing programs for many brands including Johnston & Murphy, Hat World/Lids, Unicef, World Travel Holdings, and Baskin-Robbins.  The firm’s “Lights-Out Marketing” solution enables organizations to execute highly targeted and triggered email marketing programs that are based on such specifics as the customer's segment, life cycle stage, and purchasing behavior.

Greetings – happy belated new year! Over the last couple months, my blogging activity has hit an all-time low. With good reason – on December 14, 2007, we filed our S1 registration statement with the Securities and Exchange Commission relating to a proposed initial public offering of our common stock. The following press release was issued:

http://email.exacttarget.com/ETWeb/pressReleases.aspx?id=2616

Although I can’t comment further on our proposed initial public offering because of the SEC’s quiet period rules, I hope to be more active with my blog in 2008.  I expect the upcoming year to be very exciting for online marketers looking to leverage email and emerging one-to-one technologies to deliver relationships and drive business results.

Thanks for reading and here’s to a successful new year!

Thanks to the Writers’ Guild strike, my TV remote has been wandering into uncharted cable territory of late.  I can’t say that it has made for great viewing, but it did reintroduce me to the 1997 sci-fi/horror film “Event Horizon” and the seemingly unassailable notion that black holes are bad and to be avoided at all costs.
 
A black hole, as you might recall from Physics class or Jeopardy reruns, is an area in space with a gravitational pull so strong that nothing can escape once inside—not even light. 
 
The marketing equivalent that continues to be used by too many reputable marketers is the black hole email subscriber center — a place where subscribers get in, but they can’t get out (i.e., unsubscribe) without a great deal of frustration. 
 
The best practice, of course, is to make it just as easy for visitors to subscribe as it is to unsubscribe.  Too often, though, the unsubscribe process is given short shrift.  Think about your own email subscription center.  When’s the last time that you audited it—actually going through step-by-step to subscribe, unsubscribe, and change your preferences in all of the various ways it permits?  My guess is that it’s been a while…if ever.
 
If that’s the case, I encourage you to dig into your email subscriber center with fresh eyes: enlist new or non-marketing resources if you have to, and walk-through every page, instruction, and process documenting those opportunities to:

• Clarify on-screen instructions
• Verify that all subscription-related links (via website or email) work as intended and land on the desired page
• Simplify the effort needed to subscribe, unsubscribe or change personal information
• Give subscribers the ability to offer & edit more personal data
• Capture other means of contact that may be used in the future (secondary email address, home phone, cell phone for SMS)
• Optimize both subscription and unsubscribe confirmation email content
• Make everything faster & easier

With fresh eyes and a little bit of effort, you can not only rid your email subscription center of any black holes that are damaging subscriber relations, you can also build trust with your subscribers—trust that will be imperative if you plan to expand into SMS and other forms of one-to-one messaging in the future.

Welcome to 2008, where the “build” and “features” collide to create solutions.  Here at ExactTarget, 2008 should be an explosive collection of solutions for retail – led by our client’s business objectives and leading industry trends.  Over the next several weeks, I will be posting a flurry of solutions as part of a series on our Retail Email blog.

These will include solutions for:
Hidden treasures of web analytics
Automating abandoned basket emails
Automating check-out abandonment emails
New product alerts by product category (email and mobile)
Price drop alerts (email and mobile)
“In-Stock” notification alerts (email and mobile)
Advanced merchandising powered by SLI Systems, Endeca, Mercado, Celebros
Advanced cross selling powered by Certona, Aggregate Knoweldge
Pragmatic transactional email
Frequency capping by email intent

These programs used to be nearly impossible to execute for ANY Email Service Provider.  So what’s changed?  After a decade working with software companies (many of which were SaaS predecessors) I’ve noticed that there are two types of years: ”build” years and “feature” years.  At ExactTarget, 2007 was one of those rare years in history where “features” and “build” happen simultaneously.

As a “feature" year, it was noteworthy with lots of new “stuff” hitting the ExactTarget application, including enhancements to our:

• Dynamic merchandising solution – Point our application to your website and we’ll syndicate products, cross sells, more.
• Outstanding usability enhancements – Our award winning usability was taken to an even further extreme by streamline your ability to edit content in the context of the email itself
• New transactional email capabilities – All of the power of the ExactTarget email creation process, but with a convenient “single console” for marketers
• And a collection of features far too numerous to mention here!

But a “build year” is just as important.  It’s a year where we take a look at our architecture, our business model, our services organization and say “Will it support our vision for the future?”  Those of you who attended our user conference this fall got a glimpse of just how important that question is to ExactTarget, resulting in:

• A new data center in Las Vegas – This monster data center is up and running in a hot capacity.  This makes ExactTarget the premier ESP when your email is mission critical.
• Significant database re-architecture – It’s not just about performance, it’s about freedom.  From the ability to refresh segments that impact over 8 billion subscriber (last weeks stats), but enhanced security and flexibility
• Unparallel support for custom data — Your world is more than lists of subscriber.  My merchants have complex products relationships, web analytics data, transactional data (from brick and mortar, call center, online, etc).  In what is a remarkable effort, our product team put COMPLETE CONTROL of data into the hands of our customers.
• Support for mobile messaging, voice and RSS were released this year — Moving ExactTarget from the one-to-one emails of today and towards the one-to-one messaging of tomorrow.

The foundation laid in 2007 is sure to result in 2008 being a stellar year!  This is why you will see more innovative solutions from ExactTarget than ever before (and more than any other ESP). The end result will be more sales, to more customers, more frequently…

2008 is right around the corner. Hard to believe, isn’t it?

If you’re an email marketer like me, chances are you’ve started attending ‘08 planning meetings to nail down your email marketing program goals and objectives for next year. Aside from the usual suspects (i.e. increasing metrics, growing lists, and improving deliverability), we’re also planning new ways to incorporate all of the exciting one-to-one technology trends on the horizon. Are you?

Here are just a few of the hot topics from our latest ‘08 strategy sessions:

1. SMS.
   
   Recently I began working with a member of our Strategic Services team to fine-tune our ’08 email marketing strategy. If there’s one thing I’ve taken away from our meetings it’s this: SMS is the next “big thing.” A fellow Marketing team member actually just blogged about one use-case for SMS – campus alert systems. Check out her post to learn more about how universities are using SMS messaging to communicate with faculty and students in case of emergency.
   
   SMS is going to become more prevalent in 2008, so don’t get left behind. Why not use SMS to deliver your promotional codes, event invitations, or confirmation messages? Keep an eye out for our own SMS efforts next year!
   
   
2. Videos.
   
   If you subscribe to our newsletter, ExactTarget InSight, you’ve probably noticed an increased video presence. Hopefully you’re enjoying the segments (as our tracking data suggests you do!). We’ve got a hunch that most of our B2B readers are tired of the “same old same old” in their inbox and really enjoy these fun video clips. Whatever the reason, video in email (links, not embedding) is turning out to be a great way to keep our subscribers engaged.
   
   You can expect to see even more videos on our website and in your ExactTarget InSight throughout 2008!
   
   
3. Rendering.
   
   Sometimes it can be frustrating to tackle email rendering. After all, countless variables can affect how your messages render in a myriad of email clients and handheld devices. As we look to 2008, rendering is certain to be one of our top priorities. Will your email message still be effective if viewed on a BlackBerry, in Lotus Notes, or on Apple’s new iPhone? You won’t know unless you pay special attention to rending before you hit that send button.
   
   Naturally, it’d be wonderful if all email clients would render the same way and save us the headaches. But what are the chances? Well, I’ll ask Santa for Christmas if you will…

Of course, those are just a few of the topics on our radar for ’08. If you’re looking for more information on what’s going to be hot for email marketers next year, be sure to download 2008 Email Marketing Trends and watch December’s edition of ExactTarget Perspective.

Happy holidays, and here’s to a great 2008!

Till Next Time,
Megan Sabine
Marketing Communication Specialist

In April 2007 a gunman opened fire on the Virginia Tech campus killing thirty-three people and injuring another fifteen before turning the gun on himself.

 

Shocked parents, students, and university staff reported the first campus-wide email alert was sent over two hours after the shooting began. By that time, the shooter’s second shooting spree was already underway in a classroom halfway across campus. Though advising students and faculty to exercise caution, the original email message did not instruct them to avoid class and seek shelter. In addition, many students were away from their computers and never saw the message.

 

The tragedy underscored the need for instant, reliable, emergency alert systems. Sirens, public addresses, and website postings aren’t enough anymore, and campuses - and other institutions - are investigating new and improved ways of alerting people of impending dangers.

 

Many universities are launching multi-channel alert systems that combine triggered email, SMS text messages, and voice messages (even Facebook). In fact, St. John’s University in NY installed such a system just three weeks before they needed to use it to alert students of a gunman on campus. “In the St. John's incident, [university safety alert] text messages were sent so quickly that a student who helped subdue the suspect felt his cell phone vibrate with the information while he was restraining the gunman.” Another MSNBC article notes: "In every tabletop exercise, drill or real-life crisis scenario...the No. 1 glitch is always around communications."

 

Indiana University, my alma mater,  has developed a broadcast emergency contact system called “IU-Notify.” Campus officials use the system to instantly trigger email, SMS, and voice safety alerts. Students and faculty are encouraged to keep contact information up-to-date and can submit multiple email addresses and phone numbers that are automatically updated in the system hourly. Safety information is also posted on a dedicated emergency preparedness website that encourages students to “Be Ready for Anything.”

 

After enrolling in grad classes part-time, I was thrilled to see the university looking out for my safety using the latest digital one-to-one technologies. I actually just updated my account with four separate contact points to ensure I can be reached in an emergency.

 

I’d encourage all schools and organizations to launch an alert broadcast system. ExactTarget’s new Integrated One-to-One Platform (Fall 2007 Release) allows users to quickly trigger email, SMS, and voice messages. Email, SMS, and voice messaging is useful to any marketer - but they are vitally important when emergencies arise.

 

It’s public safety. And it’s worth it.

 

Nicole

Marketing Communications Associate

Animal lovers are a breed of their own (sorry, best pun I've got at 8am). Last weekend I joined a group of self -proclaimed animal enthusiasts for a National Disaster Animal Response Team (NDART) training workshop hosted by The Humane Society of the United States (HSUS).

What's that, you say? Think Hurricane Katrina, Southern California wildfires, Kansas flooding. NDART teams can be deployed anywhere animals are caught in the aftermath of a natural or man-made disaster or emergency.

Yes, this is an email marketing blog. Patience, friends.

Non-profits face many of the same questions as for-profit B2B and B2C organizations. Is email worth the investment? Can it show any real ROI? Can it really spread awareness and drive action?

I have to give HSUS props for their email marketing program. Just check out just a few ways email engages website visitors, increases issue awareness, and delivers transactional email communications:

- The Humane University email newsletter (eScoop)
- Pet Tips, Action Alerts, and Seal Watch email online opt-ins(complete with explanations of each type)
- "Email this page" website functionality to raise issue awareness
- Triggered transactional emails for training & event confirmations
- And much more!

And it gets better. Yesterday I visited the NDART site and had the the opportunity to opt-in for SMS messages. Major kudos for leveraging one of the latest one-to-one marketing technologies before most for-profit companies!

I started this post and 8am. Now it's 6pm - and I'm just getting around to finishing it. But that's life at ExactTarget - busy, busy, busy!

Take care,

Nicole
Marketing Communications Associate
ExactTarget

 

Most people have a favorite time of the year – for some, it’s the first few crisp days of fall. After ExactTarget’s annual user conference (held here in Indianapolis Oct. 1-3), I am tempted to say my favorite time of the year might be Connections ‘07! Over 500 clients flocking to Indianapolis for three action-packed days of expert panels, client success stories, hands-on product training, and keynote speakers including Martha Rogers, Chip Heath, Shar VanBoskirk, Craig Spiezle, Jeanniey Mullen, and David Daniels – to name just a few.

I went into Connections ’07 with three major goals:

Thank:

With over 6,000 organizations who use our product, Connections ’07 was largely a display of our gratitude for our clients’ business, innovation, and willingness to challenge us every day. (We only wish we could thank everyone “Hershey Style!”)

Inform:

Connections ’07 featured over twenty break-out sessions on hot topics from list growth and email design to testing and international sending. Most importantly, each session emphasized the need to deliver Results and Relationships.

Inspire:

One-to-one marketing is expanding into exciting new mediums like SMS and Voice. Through our new Integrated One-to-One Platform (available with our Fall 2007 Release), clients will be able to manage their digital communication channels from a single platform.


Be on the lookout for exciting updates about our Fall 2007 Release – with relational data, SMS, and Voice, and a ton of UI enhancements on the horizon, these are exciting times at ExactTarget.

For our clients and partners who attended Connections ’07, it was great to see you. For those of you that missed the conference this year, I hope to see you at Connections ’08!

(And don’t forget to check out Judson Laipply’s Awards Dinner performance of The Evolution of Dance!)

Like many marketers, here on ExactTarget's marketing team we're always looking for inspirational new ideas.  Recently, we found ourselves swapping lots of emails with "Hey, check out this awesome website" or "Don't you love the look of this email newsletter?"  In fact, we were so inspired that lots of ideas and tidbits were getting lost in the shuffle.

The solution?  The Cool Idea Box.  It's a big cardboard box Nicole, our Marketing Communications Associate, keeps stashed under desk. 

As you can see, The Cool Idea Box isn't fancy, but it's a great place to compile inspiring ads, direct marketing pieces, event giveaways, etc.  Nothing is off limits - as long as it's cool!  In fact, just today Nicole added a little packet of tea she found.

To compliment The Cool Idea Box, we also have an shared folder online called...you guessed it, The Cool Idea Folder.  Here we store marketing inspiration of the electronic variety, which includes engaging web sites like this and innovative online campaigns like WebTrend's "Meet Claire."

If you haven't already, I'd definitely encourage you to designate a central repository for collecting cool, inspriational marketing ideas.  Keep your eye out for innvoative new one-to-one marketing campaigns. We'd love to hear about what inspires YOU in your email marketing effots, so feel free to share!

Cheers,
Ashley Sales
Manager, Marketing Communications

You know the old saying…for every two steps forward, you take one step back. If you’re an email marketer, chances are this really hits home. Running an email program – and more specifically, a successful email program – is not always a smooth road.

Here on the ExactTarget marketing team, we experience the same everyday challenges that each and every one of our customers face. Sure, we have access to the industry-leading one-to-one marketing platform and a team of experts that backs it up. We know our application inside and out. But I’m certainly not an HTML expert (or a deliverability expert, or an integration expert, etc…) Sound familiar? At the end of the day, we’re marketers juggling lots of different responsibilities just like you. And we’re trying to make improvements to our email program one day and one step at a time.

Over the past few months, you might have noticed some major changes to ExactTarget’s own email marketing efforts. After an intensive audit and an in-depth Email Marketing eValuation with our Strategic Services and Account Management teams, we identified key areas of improvement and an action plan to implement them.

Three months into the efforts, it sometimes feels like we’re taking two steps forward and one step back. The progress has been amazing - our goals have been established, the new look has been received to rave reviews, list growth is picking up, and our metrics are on a slow but steady incline. Though each one of these items may be small, together they certainly add up to movement in the right direction.

But of course, there have been a few hurdles as well. Take the August issue of ExactTarget InSight. We sent two versions of each newsletter out – one version rendered flawlessly in all major ISPs. But the other version (on the same template, no less!) had rendering issues in Gmail. Frustrating? You bet. It’s easy to get caught up in what’s not working with your email program. But ultimately, it’s more important to stay focused on the end goal. A couple of setbacks every now and then can actually be healthy, especially when they force you to focus and improve on areas of your email program you’ve been taking for granted.

Working with our Design & Deployment team, the following month we were able to optimize the HTML in our newsletters for maximum rendering. We’ve also implemented Pivotal Veracity’s eDesign Optimizer to catch potential rendering issues before it’s too late. If you've had similar issue with rendering lately, we'd love to hear about them. And I'm excited to share more of the email marketing challenges (and solutions!) we encounter right here on this blog.

Cheers,
Ashley Sales
Manager, Marketing Communication

Email marketers just might feel the ground shake a little on Saturday morning.  Why?  Because ExactTarget is updating our software with the Fall Release on Friday night and it will truly blow you away.  Of course it is loaded with enhancements that improve the user experience - fewer clicks, faster and more efficient navigation, streamlined email creation process, and even more reports.  We're relentless about enabling marketers with powerful, yet easy-to-use tools, so upgrades like this are a given.  What isn't a given are the innovative features that will revolutionize how you communicate with your subscriber list.

ExactTarget isn't just for email anymore.  With our new Integrated One-to-One Platform marketers will now be able to send and track multiple message types, including SMS and Voice, through their ET portal.  This is a whole new world for one-to-one messaging.  Using ExactTarget marketers could always deliver the right message at the right time.  Now they can also do it through the right medium.  Combine this with our new Automated Interaction Management (AIM) tools, which allow you to define, store and schedule routine tasks, and you've taken your program to a whole new level. 

We're ready to change the game.  Are you?

You saw it here first. The email revolution will be triggered. ExactTarget's Fall Release will be the trigger that starts the next revolution in one-to-one marketing. The ability to build programs within your email marketing system that run by themselves. Are you kidding me? Relevant Relational Data driving content in a single email marketing solution. It get's better, we have added the ability to send voice mail and text messsaging.

In one release? ExactTarget will need to hire someone to consult with customers on how to re-think database marketing given ExactTarget's latest toolset. Wait a minute. That's my job. Sorry readers I have to get ready for the revolution. No time to chat. One-to-one marketing is limited only by your imagination. Power to the Marketer.

If They say it can't be done - They haven't seen ExactTarget's Fall Release.

Bill Hammer
Senior Integration Consultant