Email marketers could learn a lot from great brands like
carpet and upholstery cleaning company Stanley Steemer. The
home care network of more than 300 locations across the country is
taking advantage of the unique opportunity email provides to reward
customer loyalty and...
1-to-1 Marketing in the Digital Age
Marketers need to think beyond the promises of “limited time only”
offers, “exclusive” promotional codes and “members only” savings.
Simply throwing endless coupons at customers—one company
sends me three “limited time only” coupons each week—is not an
efficient or cost-effective tactic for achieving marketing success.
As
email marketing and social media marketing efforts continue to
increase, creative and enterprising marketers are looking for new
ways to harness the power of both. Instead of viewing email and
social media marketing as competing, marketers are discovering
the ability of
email marketing to boost social presence.The most common uses of an email-social marketing combination include tweeting email newsletters on Twitter and emailing blog posts to subscriber lists. Additionally, organizations can include calls to action in emails, inviting subscribers to share, follow and tweet information.
Both...Read More »
Consumers and Internet users have long been using social media to
connect and interact with their favorite brands, seeking expert
advice and customer service in a timely and personal manner.
Comcast, the Home Depot
and Honda are among the many utilizing the
capability of effective social marketing to reach a wide net of
current and potential customers without sacrificing one-to-one
customer service.
Social media has proven an efficient and effective way of communication, ushering in an era of immediate response times and increased product knowledge among general public. But the value of social...Read More »
Social media has proven an efficient and effective way of communication, ushering in an era of immediate response times and increased product knowledge among general public. But the value of social...Read More »
As the Millennial
generation graduates from college and enters the working world,
employers are faced with new recruitment and retention challenges.
- Today’s new grads spend an average of only 19 months at their first jobs and
-
70
percent are leaving within the first two years.
The high turnover is expensive for companies and risks building up
an instable and unknowledgeable workforce in the long-run.
Enter: the rotational program. A win-win for both employers and new
hires, rotational programs typically provide a 6-month to 2-year
cross-functional and dynamic work experience.
For...
