Like many marketers, here on ExactTarget's marketing team we're always looking for inspirational new ideas. Recently, we found ourselves swapping lots of emails with "Hey, check out this awesome website" or "Don't you love the look of this email newsletter?" In fact, we were so inspired that lots of ideas and tidbits were getting lost in the shuffle.
The solution? The Cool Idea Box. It's a big cardboard box Nicole, our Marketing Communications Associate, keeps stashed under desk.
As you can see, The Cool Idea Box isn't fancy, but it's a great place to compile inspiring ads, direct marketing pieces, event giveaways, etc. Nothing is off limits - as long as it's cool! In fact, just today Nicole added a little packet of tea she found.
To compliment The Cool Idea Box, we also have an shared folder online called...you guessed it, The Cool Idea Folder. Here we store marketing inspiration of the electronic variety, which includes engaging web sites like this and innovative online campaigns like WebTrend's "Meet Claire."
If you haven't already, I'd definitely encourage you to designate a central repository for collecting cool, inspriational marketing ideas. Keep your eye out for innvoative new one-to-one marketing campaigns. We'd love to hear about what inspires YOU in your email marketing effots, so feel free to share!
Cheers,
Ashley Sales
Manager, Marketing Communications
