You saw it here first. The email revolution will be triggered. ExactTarget's Fall Release will be the trigger that starts the next revolution in one-to-one marketing. The ability to build programs within your email marketing system that run by themselves. Are you kidding me? Relevant Relational Data driving content in a single email marketing solution. It get's better, we have added the ability to send voice mail and text messsaging.
In one release? ExactTarget will need to hire someone to consult with customers on how to re-think database marketing given ExactTarget's latest toolset. Wait a minute. That's my job. Sorry readers I have to get ready for the revolution. No time to chat. One-to-one marketing is limited only by your imagination. Power to the Marketer.
If They say it can't be done - They haven't seen ExactTarget's Fall Release.
Bill HammerSenior Integration Consultant
