Thursday, August 6, 2009
I was walking through a department store here in downtown Indianapolis the other day when I noticed a giant rack of clothes that were all discounted 75%. That is a good price, especially when many of these were originally priced at $50-$75 each.
Then, I started to think about how one would know about a sale like this. Maybe they have a mailing list they send to. Maybe they do send emails to their subscribers. But, I wonder if they have considered sending out text messages to their shoppers.
Especially since I work just five minutes from where the store is, a text message update that would alert me when a department store that I like to shop at has a two or three day sale on clothes could be really effective. I might consider stopping in during lunch, when I wouldn’t have regularly done so otherwise.
ExactTarget has a powerful email marketing software that allows companies to effectively target their audience through 1 to 1 marketing. Part of this platform includes a SMS text message marketing component that can power effective campaigns like I suggest above.
Slingshot Summer Intern