I had the pleasure of listening to Rachel Botsman, author of What's Mine Is Yours? The Rise of Collaborative Consumption at our ExactTarget Connect Conference in Sydney, Australia. Her presentation was absolutely brilliant and full of ideas about using technology to "empower people to make meaningful connections. Connections that are enabling use to rediscover a humanness that we lost somewhere along the way."
During her presentation she made a comment that hit pretty hard.
(I'm paraphrasing here...) We should have never called it social media. It has always been social design. Social design...Read More »