Academy

April Product Release Features New Reporting Tool, Free Training

By Holly Rushton
Monday, April 22, 2013

ExactTarget’s April 2013 product release, the largest set of new features and applications we’ve had yet this year, has landed. This one packs a punch with lots of enhancements focused on a better user experience, easier access to data, and even free Academy training lessons for several items.

Improving your experience: Re-imagined start page, email approvals to maintain control and consistency

Show of hands—who wants a great user experience that helps save time? How about easy-to-read information? Glad we’re on the same page.

You asked, we delivered. Our re-imagined and redesigned Email Start...

Automating Emails to Drive Success on the Sports Field

By Scott Thomas
Saturday, February 16, 2013

The Positive Coaching Alliance teamed up with High Five Marketing to fulfill the mission of providing a positive youth sports experience for thousands of kids across the United States. Their success led them to be recognized as a 2012 finalist for the ExactTarget Power of One Awards at Connections 2012.

THE POSITIVE COACHING ALLIANCE STORY
Seventy percent of kids lose interest in youth sports by the time they reach age 13. Volunteer coaches often don’t know how to teach beyond the Xs and the Os of the game to keep kids motivated and engaged.

That’s where the Positive Coaching Alliance (PCA)...

Blinds.com Drives 175% Email List Growth

By Scott Thomas
Tuesday, January 22, 2013

At Connections this year we recognized over 30 companies as finalists for our Power of One Awards. The marketing team from Blinds.com, a leading retailer in the window blinds and shade business, was recognized as a finalist for their "Entice and Engage" campaign that generated 175% growth to their email list. Featured below is a summary of how Blinds.com went about achieving these phenomenal business results.

THE BLINDS.COM STORY

The Blinds.com team wanted to grow their email list with engaged prospects that could be reached across a number of platforms—not just email. The team knew that...

@OakleySigns & Graphics Sees B2B Success with ExactTarget

By Scott Thomas
Friday, January 18, 2013

Oakley Signs & Graphics, a 2012 Power of One Award Winner in our B2B category, is a recgnozed leader in the real estate sign business. Oakley Signs uses the power of ExactTarget to drive email communications across multiple "micro-brands" that they managed to help increase their revenue.

THE OAKLEY SIGNS & GRAPHICS STORY

As an on-demand print company in the B2B vertical of real estate, Oakley Signs & Graphics needed to adapt to the deep segmentation of realtors, known as “micro-brands.” This means Oakley would have to create highly targeted promotions and dynamic pricing based on individual...

Looking to Make Your Job Easier?

By Scott Thomas
Tuesday, September 18, 2012

As part of ExactTarget’s annual user conference, Connections 2012, we’re offering attendees the opportunity to experience and gain some valuable information at Academy Day. This year, Academy Day is dedicated to making your job easier and your campaigns more effective. And if you’re like the average marketer, we know you’re looking for new ways to save time and energy.

Academy Day at Connections 2012 offers a one-of-a-kind, hands-on learning experience with small classes and expert instructors. Join us the day before Connections kicks off, Monday, October 15, to see how easy it is to take...