If you’ve mastered marketing automation 101, and even tackled our 9 steps to go beyond the marketing automation basics, then you’re ready for a few of our expert tips. At this point, you should be delivering highly relevant and dynamic email content, sending out drip emails to nurture prospects over time, and managing your social profiles using real-time and scheduled posts.
Sound about right? If so, then read on to find out how you can continue to improve your marketing automation efforts with these 8 steps, inspired by the Mastering the Art of Marketing Automation eBook:
1.
Don’t get lazy. At...
Over
the past couple of months, it seems the majority of buzz and
conversation in our industry has been related to mobile. From our
By
the end of 2012, 80% of companies planned to use social media for
customer service. These brands understand that a customer’s
experience on...
Technology
will not drive digital marketing innovation in the coming years.
Smart marketers will. To be precise, smart marketers who use smart
technology will drive the most innovation. But don’t get cocky,
now. Marketers are not in...
And so it begins again. The Consumer Electronics
Show is currently running in Las Vegas and is full of technological
advances and surprises. This year’s show boasts over 155,000
attendees and more than 3,000 exhibitors.
2013
will be the year of the mobile return on investment (ROI).
Marketers have already invested the resources into experimenting
with mobile. In 2013, they’ll use data to prove what works, and
what doesn’t.
Email is
the foundation of online communication—after all, 94% of online
consumers are subscribers. When we look holistically at purchase
behaviors as they relate to marketing channels, we see that 45% of
German consumers have made a purchase as a direct result of a
marketing message they received via email. This statistic alone may
be enough to convince you of the importance of using email to drive
engagement and conversion. When analyzing the success of this
channel, however, there are a number of other factors to
consider.
Do you need a few
ideas on what you can do now to improve your email marketing
program? Look no further; here are a few suggestions to get your
current email marketing campaign out of it’s comfort zone.
There's nothing quite like
the freedom you get when you set your car to cruise control and
effortlessly coast on an open highway. The same is true when you
use automation to execute your interactive marketing programs. Here
are 3 easy things you can do to automate your program so you can
focus on strategy and optimization, instead of all the speed bumps
along the way.
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webinar is titled, “
