Each Thursday at 11 a.m. EDT, marketers from around the world
join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent
#NexusCafe chat was
Rob Massa, Vice President of Sales & Partnerships at
Opt
Intelligence. Rob manages the company's growing direct
sales teams and is responsible for all revenue in the direct sales
division. In the chat we discussed challenges and sercrets to
success with email list growth. Here's a summary of...
Connections
2011 was all about the “Power of One,” and Geoff Ramsey of eMarketer and co-author of
Digital Impact: The Two Secrets of Online Marketing Success
lit up his keynote session with a witty and insightful presentation
full of real world examples and great cross-channel marketing
strategies.
Here are four key strategies for
digital marketers that Geoff recommends.
1.
Personalize your media
Studies show the No. 1 priority of
marketing executives for this year has been to improve segmentation
and targeting efforts. Email is among the best medium for
personalizing messages, generating the...
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Each week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Recently, we had the opportunity to speak with non-profit digital
marketers including our featured guest,
Dane Nutty, the program
manager for the
Indiana
Mother's Milk Bank, an ExactTarget client. A number of other
marketers joined in to discuss the ways that non-profits
effectively leverage digital marketing campaigns to promote their
mission. A summary of...
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Each
week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
On July 14th, we had the opportunity to chat with a team of
marketers from
Brand
Muscle, an ExactTarget partner, that helps companies that sell
their products or services through a distributed network of local
stakeholders, field marketing professionals, or channel partners
achieve extraordinary enterprise-wide marketing performance and
accelerated revenue...
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Each
week, marketers from around the world join the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
best practices in the interactive marketing industry. We call
it the Nexus Café.
We recently hosted
Metrics Marketing, an analytics-driven database and interactive
services firm, for a #NexusCafe Twitter chat on email usability
testing (view
transcript). Metrics Marketing has a Usability Lab and Market
Research Facility that features eye tracking capabilities to test
not only emails, but also websites, mobile application, or tangible
product. Our featured...
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Each week, marketers from around the world join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about trends
and best practices in the interactive marketing industry. We
call it the Nexus Café. You are welcome to join us
for #NexusCafe every
Thursday from 11am - 12pm EST to discuss emerging topics and trends
from across the digital marketing world.
Last week we tweeted with Chris Studabaker (@cstudabaker)
about Creative Email Design (full
tweet transcript). Chris is a Supervising Consultant,
Design Solutions and leads ExactTarget’s Design Solutions team. His
passion for...
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Marketers need to think beyond the promises of “limited time only”
offers, “exclusive” promotional codes and “members only” savings.
Simply throwing endless coupons at customers—one company
sends me three “limited time only” coupons each week—is not an
efficient or cost-effective tactic for achieving marketing success.
Email marketers could learn a lot from great brands like
carpet and upholstery cleaning company Stanley Steemer. The
home care network of more than 300 locations across the country is
taking advantage of the unique opportunity email provides to reward
customer loyalty and...
Read More »
Very rarely do people share their experience with great marketing
campaigns. On the contrary, we elect to vocalize bad experiences.
However, earlier this week I encountered an interactive marketing
campaign that executed what I call the 5
pillars of Interactive
Marketing so well, I was compelled to share. Within this blog
post, I want to tell you what made it so great, and how you can
leverage these steps in your organization's marketing.
Firstly, I encourage you to take a look at Louis Vuitton's
"An Encounter with Greatness" . The campaign is
highly interactive and affords the opportunity to...
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For as long as I have been involved in database marketing, we have
been focused on the goal of delivering the Right Offer to the Right
Customer at the Right Time through the Right Channel. Well, I’m
pleased to report that achieving this goal has taken a giant leap
forward.
On Tuesday. June 29th, I have the pleasure of co-hosting a webinar
that should be considered a “Must Attend” for anyone involved in
retail marketing.
The
webinar is titled, “
A Segment of One: How Retailers Can Change the Game This
Holiday Season,” and will provide new insight into how smart
retail marketers are using advanced...
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Our 2010 Slingshot class has started off with a bang. Being the
largest group to date, the eight interns have hit the ground
running in each of their respective areas of the company. Here are
some of their first impressions:
"The past couple of weeks I have been trying to be a sponge and
learn as much as I can. I'm so happy that I've been given the
challenge to be 'orange' while still being a college student. It's
been the best hands on experience to supplement what I've been
learning at school."
-Katie Davis, Public Relations, Valparaiso University
Hometown: Omaha, NE
"All the employees are...
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Looking to increase your email marketing ROI and take your emails
from "ehh" to "AHH"? Whether you're a beginner or seasoned
retailer, below are a few key ingredients to optimize your email
marketing programs.
Personalize
By
personalize I don't mean adding your subscriber's first
name in your email. We all know email can do that. Instead,
personalize the content you present to your subscribers based on
their chosen interests, purchase history, location and behavior. By
doing this your message will automatically be more relevant and
engaging to your subscribers. Read our
recent blog post for
more...
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Our own
Chip
House, VP of Industry & Relationship Marketing
virtually sat down with me for our latest Twitterview on 2010
Resolutions. We talked deliverability and how marketers should
be more engaging in 2010:
Chip House:
The answer seems
almost too easy. Treat them like you know them and you care about
"what they think" as individuals. #ET2010
Chip House: the same things marketers do to drive high ROI
(opt-in, branding, relevance, frequency) also drive
engagement
ExactTarge...
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The issue of permission presents one of the greatest threats to the
future of email marketing. According to data shared by Julie Katz
at Connections ’09, consumers want greater control over email. They
want control over SPAM, they want to be able to unsubscribe from
email more easily, and they want greater control over the frequency
of commercial email coming to their inboxes.
In both 2008 and 2009 we asked consumers to indicate how acceptable
it was for them to be contacted via email for “
Promotional
messages (i.e., sale, special offers) from companies whom you
regularly conduct business,...
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Last week I addressed several
misperceptions about the future of email and
provided a list of recent statistics showing that the future of
email looks bright. I also mentioned that there are real threats to
the future of email.
I had the honor of moderating a panel at Connections titled
“Research Survey Says!” On the panel were three of the smartest
folks one could have the pleasure of working with:
Julie Katz from
Forrester,
Rebecca Lieb
from eConsultancy, and
Stefan
Tornquist from MarketingSherpa. With the assignment of
presenting “relevant research” and a stacked deck of panelists, my
job...
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With the third quarter coming to a close, and the holiday season
approaching, it's about that time to begin making holiday vacation
arrangements. Personally, every year I travel to Florida to
spend the holidays with my family. So how am I
getting down to the beautiful, sunny weather this
year? When it comes to planning my trips, I always
purchase my flights online - quickly and painlessly.
There certainly is a buzz right now around social
media in the marketing world. eMarketer.com recently published the results of one
of their surveys that
analyzed the percentage of internet users that...
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In these rough economic times, it’s crucial
for companies to deliver a high ROI on marketing, points out
eMarketer's "Online
Helps Marketer's do More with Less."
eMarketer notes that senior management is paying
closer attention to “each dollar spent” on marketing and
heightening accountability standards. Moreover, 43% of surveyed
senior management stated that they view marketing as an
investment.
We all know that email can deliver a high ROI compared
with traditional media marketing.
However, some ESPs are just plain cheap. When selecting your ESP, you should expect more
than a bundle of...
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We’ve
blogged about it before, but we’re so excited we just have to
share it again. The Design Solutions team is currently knee-deep
working on one of ExactTarget’s premier main-stage events at
Connections 2009. Still don’t know what I’m talking about? It’s
simple – you can’t afford to miss:
Extreme Makeover: The Email Design Competition.
Connections 2009, Indianapolis, IN • Thursday, Oct.
15th, 10:00 – 11:00am
The specificsThree design teams compete. Only one can win! Design teams from
ExactTarget, Mighty Interactive, and Smith-Harmon have redesigned
and will soon deploy their take on...
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iLab at ExactTarget is always rolling out new products,
solutions, features, and functionalities for your benefit.
Recent innovations include
Impression Tracking for Dynamic Content or
AMPscript,
Outbound Text Messaging with a Shared Short Code, and
International Text Messaging. Some spaces still remain so
don't wait any longer to become our newest partner in
innovation.
This week, we are excited to release
Omniture Test & Target. And in iLab, it's not
just another affordable email marketing solution--
it's
free! This new feature is a conversion product that allows
marketers to
test subs...
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Online advertising has
shifted from a “blast” and “broadcast” approach to an engagement
focused strategy. And the emphasis has switched from CPM to Cost
Per Lead to generate higher ROI.
If you’re serious about improving the quality of the leads you are
generating from online advertising, plan to join me and my special
guest, Evan Adlman, Vice President of Strategic Development at
Pontiflex, for a very eye-opening and educational
webinar on Cost Per Lead Advertising titled
Solving the Online
Marketing Puzzle.
In
today’s webinar, we
will demonstrate how you can acquire the email addresses...
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Want to improve your marketing strategy? Need affordable email
marketing software? The Innovations Lab, commonly referred to as
iLab, is the perfect place to enhance your one-to-one marketing
efforts. We release our newest features to iLab first where
clients can access them in exchange for providing us with valuable
feedback. iLab is located in ExactTarget's 3sixty user
community--clients can login and view current, former, and future
innovations and sign up to have the available features
automatically enabled. During the test process, clients will
also be able to complete a short survey...
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