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Affordable Email Marketing

Design Tip of the Week: Using Free Tools for Email Photo Editing

Wednesday, July 8, 2009 by Andrea Smith
Written by Tana Babcock, Email Marketing Designer

As a follow up to a previous post detailing the use of Photoshop.com, there is another useful website that can assist you with your photo editing and other graphics needs. Aviary.com is an inexpensive online resource that allows anyone to sign up for access to an image editor, color editor, effects editor, vector editor, image markup, or screen capture tool. Using this website may be a great solution for those of us that can’t afford pricey software suites, but need a specific size for email images, or web safe colors to match your brand.  Although each editor is available for use at no cost, you will find that your no-cost options are very limited. Upgrading to the “premium” package (at $24.99 per year) allows you to have ultimate control over your content. Note – the free version of Aviary.com will attach a watermark to your work.

After you have signed up for your account, you can begin to import your images. Your personal library is located under the “You” tab as “Your Creations”. To resize an image, first upload your file, next, select “Image” then “Image Resize”.




















Change the image size to the exact pixel ratio needed to fit into your email. When finished editing, save out your new file.


 
Once saved, Aviary will supply you with the URL information needed to put into your HTML file. After exiting the “image editor” window, you can navigate back to your library of creations via the “You” tab. 
 

 
Note: The settings default to “Public Permission”, so you may want to consider editing your account.  While on the right hand side of the “You” page, there are a few navigation panels. Within your Profile settings, you will find a tab called “Permissions & License” which will allow you to hide your files as well as copyright protect them. It will not allow you to change these settings until you have uploaded a file.



Aviary is a cost effective and easy-to-use program that puts some image editing tools at your fingertips. Use it for your next email design project to ensure a pixel-perfect layout!


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