In these rough economic times, it’s crucial for companies to deliver a high ROI on marketing, points out eMarketer's "Online Helps Marketer's do More with Less." eMarketer notes that senior management is paying closer attention to “each dollar spent” on marketing and heightening accountability standards. Moreover, 43% of surveyed senior management stated that they view marketing as an investment.
We all know that email can deliver a high ROI compared with traditional media marketing. However, some ESPs are just plain cheap. When selecting your ESP, you should expect more than a bundle of emails at the lowest CPM to blast. Partnering with an ESP is an investment, and conversations with your provider should be about the value and customer experience you expect, in addition to the technology. You want the most bang for every buck you spend, not simply the most emails. You want your ESP to provide you with the best email marketing resources, to be your partner in business. Why? Because there is a lot more to digital marketing than getting your message out the door. Your message needs to be relevant. Emails need to make it to the inbox, to engage subscribers, to be shared virally, to drive ROI.
As an ExactTarget customer, you have more at your fingertips than the emails you send from your account. ExactTarget considers itself your partner and ally. We care about your business and want your 1 to 1 marketing strategy to succeed. We will work with you to make you look like a hero to your clients. Knowledgeable and responsive Customer Support Services are available 24-7 for questions and concerns. ExactTarget Services professionals are available to guide you through complex integrations and consult with you on deliverability and best practices. On 3sixty, our online community, you will find resources and tutorials that provide you with a means to communicate your ideas to other marketers and to our developers so that they can create the tools you need to succeed.
Even more importantly, ExactTarget values your partnership so much so that we assign you a personal point of contact. How many ESPs provide a personal contact ...regardless of the size of your account…for free?! Your voice matters, and your relationship manager is your representative to the company. The RM team is just as excited about your marketing plans as you, and they are eager to help you reach your business goals. Call them to introduce yourself! Speak strategy with them as you are considering what ExactTarget technology you will use. Share your successes with them; they would love to show-off your marketing savvy in a press release or place you in the spotlight at our annual Connections conference. I encourage you to take full advantage of ExactTarget’s value. Cash-in on your investment and experience the power of an email marketing business partnership that delivers.
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