We're beginning our new blog
post series of answering your follow-up questions on Canada's new
Anti-Spam Law (CASL). Today, I'll answer this question:
For financial institutions, is there always implied
consent provided the lead continues to be a
customer?
There's an allowance under the law for an assumption of permission allowing you to mail existing customers. However, that exemption expires after a period of time, so you've got to track these subscribers in a way where you're able to expire them out after a period of time. Instead of doing that, our recommendation is to just ask for...
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A special thank you to everyone who listened in on our Canadian
Anti-Spam Legislation webcast on November 15th, with presenters
Neil Schwartzman of CASLConsulting.com and Mickey
Chandler, Senior Deliverability Consultant here at ET, and
myself, ET's Director of Deliverability.
As we mentioned on the webcast, CASL regulations are
still under development and subject to change, so stay tuned for
further developments. We'll be sure to update our clients via the
blog, additional documentation, and probably another webcast or two
as the CASL "go live" date for final regulations and
enforcement comes...
As
the holidays approach, I think it's a great time to talk about spam
words and phrases that could trigger ISP spam filters and create
deliverability problems for marketers. I've asked my esteemed
colleague, marketing consultant (and deliverability expert)
Josephine Garcia, to weigh in. Here's what she had to
say:
A client asked me an interesting question the other day. He wrote, "I have a question about a clause in Canada's new anti-spam law, CASL. Specifically, about the clause that states that marketers need to include the identity of the person who is sending the email message. If the email is being sent on someone's behalf other than the sender, the name of that person needs to be included. How will this affect an agency that is sending on behalf of one of our clients? Do we have to include our name in the email campaigns?"
The new law governing spam in Canada, Canada's Online...
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Over the past few days, multiple clients (and indeed, multiple ESPs) have seen delivery issues when sending to addresses at Fuse.net. Email attempts are bouncing with the error message, "553 5.1.8 Domain of sender address (bounce domain) does not exist." The error is not specific to any one bounce domain. And it has been seen by multiple email service providers, meaning that it is not specific to ExactTarget.
We contacted Fuse.net regarding this issue, and they have told
us that as of yesterday, the issue is resolved. They've invited us
to reach out to them if the issue recurs.
ET clients, don't...
Return
Path's Christine Borgia writes, "We have confirmed with both Gmail and Hotmail that
they made recent updates to their filters."
Today, a client called in, asking about SMS legal compliance. Specifically, what’s out there that explains what the rules are as when it comes to SMS (short message service – aka text messaging)? Here’s a very brief roundup.
Turns
out, the law is pretty straight forward when it comes to
unsolicited SMS messaging. The courts have repeatedly held that the
TCPA (Telephone
Consumer Protection Act) prohibits unsolicited SMS messaging.
There’s also effectively a private right of action – meaning that
individuals can sue you for SMS spam. (In the email world, in the
US, only an ISP or state attorney...
On December 15, 2010 Canadian
Bill C:28 was signed into law. As Return Path is reporting, final details of the
regulations will be published in January, but here's what we know
so far.
David
Daniels of the Relevancy Group offers a
clear and consise overview of what Facebook announced during
launch. Highlights include rich media/attachment support, relevancy
control and control over message threading.
Cable
internet provider Road Runner is alive and kicking. They're
still out there, they're still a huge inbound mail receiver, and
they're still hosting a whole bunch of mail boxes.
Reading between the lines, I wonder
if perhaps there is a spam blocking issue here. Maybe this
specific carrier is unhappy with some practice the CTA is
engaged in, or perhaps some other TextMarks client has done
something that raised the carrier's ire and resulted in them
blocking all text messaging functionality between the carrier and
the...Read More »
I'm
already a huge user of Gmail, and a huge user of Gmail's filters
and labels. So, I was very curious to learn how this new
Priority Inbox functionality would impact my Gmail experience.,
as well as (obviously) wondering exactly how this will impact
email senders.
Someone asked me the
other day, "Can you help me understand where in CAN-SPAM it
says that it is illegal to buy lists?"
Chip
House: "[ExactTarget's 2009] list growth survey showed
[that tactics like append, list rental and purchasing] produce low
quality names, and since permission is not in place, mailing to
rented, purchased or appended names can do significant harm to your
deliverability, brand and ROI. Don't kill the goose to get
the golden egg. Your core program can really suffer when
you try to grow your email list campaign unreasonably quickly using
these tactics."
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