Brad Taylor, Gmail's Spam Czar (one hopes that really means "anti-spam czar") reports the following over on the Official Gmail Blog: "[In the Gmail interface, you can] turn on 'Authentication icon for verified senders' from the Labs tab under Settings, and you'll see a key icon next to verified emails that are super-trustworthy."
Putting an icon in the UI to indicate that a sender is trusted reminds me a lot of Goodmail's Certified Email. It'll be interesting to see if internal, free, manual lists of "special senders" is something that will take off in the long term.
Right now this functionality is very limited:
- Each recipient has to turn it on themselves.
- It only does anything for emails from eBay and Paypal (for now).
They hope to add more "super trustworthy" senders in the future.
Putting an icon in the UI to indicate that a sender is trusted reminds me a lot of Goodmail's Certified Email. It'll be interesting to see if internal, free, manual lists of "special senders" is something that will take off in the long term.
Right now this functionality is very limited:
- Each recipient has to turn it on themselves.
- It only does anything for emails from eBay and Paypal (for now).
They hope to add more "super trustworthy" senders in the future.
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