Way back in late 2007, I mentioned a change at Earthlink regarding bouncing addresses and how they measure subscriber inactivity. Like a lot of other ISPs nowadays, they shut off mailboxes after a period of inactivity. In this case, 90 days.
This week, a commenter asked, “How do you reactivate an account?”
If you're an Earthlink user, and you're wondering how to re-activate your mailbox, I'm not sure. I assume you would just log into it like normal, and that would re-enable it. But, I'm not 100% sure about that; you should contact Earthlink support for assistance.
If you mean that you're a list manager and you're wondering how you re-enable that address so that you can send mail to it again … you cannot. This isn't a situation you can impact. Whether or not this subscriber's address becomes valid again is up to the ISP and/or up to the end user. (See my note above to any end user wondering about this.) The chances of an address re-activating is probably pretty slim; if somebody hasn't checked their email in months, they've probably moved on to greener pastures (i.e., they've changed email addresses).
What you can do is decide if you want to keep emailing those people. It's going to be a lot better for your sending reputation if you stop mailing users whose addresses are no longer valid. The ET system handles this automatically.
It's a bit similar to engagement, in that, if your contact or campaign strategy involves weeding out recipients who are no longer responsive to your mailings, then you're already way ahead of the game. Weeding people out of your list who never read your emails (and whose addresses are invalid) means you're much more likely to enjoy successful inbox delivery.
This week, a commenter asked, “How do you reactivate an account?”
If you're an Earthlink user, and you're wondering how to re-activate your mailbox, I'm not sure. I assume you would just log into it like normal, and that would re-enable it. But, I'm not 100% sure about that; you should contact Earthlink support for assistance.
If you mean that you're a list manager and you're wondering how you re-enable that address so that you can send mail to it again … you cannot. This isn't a situation you can impact. Whether or not this subscriber's address becomes valid again is up to the ISP and/or up to the end user. (See my note above to any end user wondering about this.) The chances of an address re-activating is probably pretty slim; if somebody hasn't checked their email in months, they've probably moved on to greener pastures (i.e., they've changed email addresses).
What you can do is decide if you want to keep emailing those people. It's going to be a lot better for your sending reputation if you stop mailing users whose addresses are no longer valid. The ET system handles this automatically.
It's a bit similar to engagement, in that, if your contact or campaign strategy involves weeding out recipients who are no longer responsive to your mailings, then you're already way ahead of the game. Weeding people out of your list who never read your emails (and whose addresses are invalid) means you're much more likely to enjoy successful inbox delivery.
ExactTarget Feed
Powered by Compendium Blogware
Comments for How do I reactivate an address?