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More on CAN-SPAM and Whitepapers

Friday, June 26, 2009 by Al Iverson
Yesterday I touched on the topic of CAN-SPAM and recommended reviewing one of our whitepapers, the one all about reputation.

We also do have a whitepaper on CAN-SPAM compliance, what you need to do to make sure you're covered, and also, why it has onlythe most modest relationship to your ability to get mail delivered successfully.

CAN-SPAM is mostly old news by now, but the FTC did provided updated guidance on bits of the legislation back in May 2008. Those updates are indeed covered in the whitepaper.

Comments for More on CAN-SPAM and Whitepapers

Monday, June 29, 2009 by James O'Brien:
Al- CAN-SPAM is old news to pros like you. But LashBack is getting more questions than ever on compliance. I started at LashBack about 3 years ago and found little content available about email marketing compliance. Today, it is an area of great concern to many businesses just realizing the power of email and the complexity related to delivering it to 1. an inbox. 2. without getting sued, investigated, etc. I've been telling the EU regulators that they can deride Can-Spam but at least the FTC enforces it to a degree. And with the exception of the Dutch and a handful of other nations globally, email regs do not get enforced enough. My question to you is, how is any piece of email legislation supposed to address the scourge of junk data without including frequency caps, volume quotas or something similar that limits (and I don't see how it could be done) the amount of email anyone sends? Ineloquently put, if the problem is volume, how do you make less email get sent?

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