Appending your way to success

Posted by: Al Iverson
Wednesday, September 1, 2010
Email List GrowthChip House: "[ExactTarget's 2009] list growth survey showed [that tactics like append, list rental and purchasing] produce low quality names, and since permission is not in place, mailing to rented, purchased or appended names can do significant harm to your deliverability, brand and ROI. Don't kill the goose to get the golden egg. Your core program can really suffer when you try to grow your email list campaign unreasonably quickly using these tactics."

So if you can't do email append or buy a list, how do you grow your subscribe base? Chip House has tips for you here.

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