Email Deliverability Tip of the Week: Permission
Thursday, February 5, 2009
Seems obvious, but is it? Lack of permission is the top reason people report your mail as spam. According to a 2007 MarketingSherpa survey, respondents highlighted “I didn’t sign up for this” as their top reason to report an email message as spam.
Lack of permission = spam complaints. Spam complaints = blocking. Meaning, lack of permission will keep you out of the inbox.
To avoid problems, follow these tips. Don’t buy lists or use third-party signup/registration processes. People getting email from you should have signed up with you directly. Make sure they were told, at the point of registration, about your plans to email them. Make sure you have a checkbox, and not a pre-checked one. Ask for permission, don’t assume. Hiding an email permission statement in your privacy policy might be legal – but it’s certainly not best practice.
Lack of permission = spam complaints. Spam complaints = blocking. Meaning, lack of permission will keep you out of the inbox.
To avoid problems, follow these tips. Don’t buy lists or use third-party signup/registration processes. People getting email from you should have signed up with you directly. Make sure they were told, at the point of registration, about your plans to email them. Make sure you have a checkbox, and not a pre-checked one. Ask for permission, don’t assume. Hiding an email permission statement in your privacy policy might be legal – but it’s certainly not best practice.
Powered by Compendium
Comments for Email Deliverability Tip of the Week: Permission
blog comments powered by DisqusComments for Email Deliverability Tip of the Week: Permission