The new Social Inbox platform from Facebook is very new. There are so many unknowns that it makes it hard to provide any substantive advice on what clients and other savvy marketers should be doing or watching out for. For now, allow me to share with you a roundup of first thoughts on the new Facebook messaging platform from a variety of smart folks.
David Daniels of the Relevancy Group offers a clear and consise overview of what Facebook announced during launch. Highlights include rich media/attachment support, relevancy control and control over message threading.
Over on ClickZ, Christopher Heine asks Facebook five key questions about Social Inbox. Most notably, Facebook indicates that they have no plans to put together a deliverability team for troubleshooting inbound sender issues.
Facebook has put together a very useful postmaster site. Many ISPs publish postmaster sites, which are commonly used as a way to share information on best practices and technical requirements with other ISPs and companies who might send their users mail. In addition to general sending requirements, Facebook indicates there that they require SPF or DKIM authentication for proper identification and prioritization of inbound email messages. They also indicate that they do not offer support for sender issue resolution and that they do not accept unsolicited bulk mail.
Over on his blog, Microsoft's Terry Zink argues that the Facebook messaging platform, modeled on instant messaging, may have missed the mark, not accounting for the fact that most email-like communication is asynchronous.
Laura Atkins of Word to the Wise reminds us to keep calm -- the sky isn't falling, she says. This is not an end to email as we know it, nor is it an end to email marketing as we know it. Laura (like others) has pointed out that this isn't really a marketing platform. It's not even email as we know it-- could you send a newsletter or order reciept to your Facebook email account? Would you? Time will tell, but nothing will change overnight, nor is it a certainty that this will be anything other than a specialty platform with a specific niche.
David Daniels of the Relevancy Group offers a clear and consise overview of what Facebook announced during launch. Highlights include rich media/attachment support, relevancy control and control over message threading.Over on ClickZ, Christopher Heine asks Facebook five key questions about Social Inbox. Most notably, Facebook indicates that they have no plans to put together a deliverability team for troubleshooting inbound sender issues.
Facebook has put together a very useful postmaster site. Many ISPs publish postmaster sites, which are commonly used as a way to share information on best practices and technical requirements with other ISPs and companies who might send their users mail. In addition to general sending requirements, Facebook indicates there that they require SPF or DKIM authentication for proper identification and prioritization of inbound email messages. They also indicate that they do not offer support for sender issue resolution and that they do not accept unsolicited bulk mail.
Over on his blog, Microsoft's Terry Zink argues that the Facebook messaging platform, modeled on instant messaging, may have missed the mark, not accounting for the fact that most email-like communication is asynchronous.
Laura Atkins of Word to the Wise reminds us to keep calm -- the sky isn't falling, she says. This is not an end to email as we know it, nor is it an end to email marketing as we know it. Laura (like others) has pointed out that this isn't really a marketing platform. It's not even email as we know it-- could you send a newsletter or order reciept to your Facebook email account? Would you? Time will tell, but nothing will change overnight, nor is it a certainty that this will be anything other than a specialty platform with a specific niche.
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