Who are you? Do I know you?
Saturday, June 20, 2009
Who is Avner Ronen and why does he want me to vote for my favorite apps?
I came THIS CLOSE to hitting the report spam button on his email.
Thankfully, I decided to read the entire email message before moving forward. (Consider that most people don't do that; they make their "report spam" determination solely off of the from address and/or subject line.)
When I looked at the rest of the message, it suddenly made sense. This is actually an email from Boxee. Boxee is a freeware media center application that I downloaded a few months ago. I guess Avner Ronen is one of their developers or something. But I really don't know anything about him. I have no connection to him, no recollection of him. I signed up to receive emails from Boxee, not from Avner Ronen.
What Boxee's doing here is perfectly legal, but it doesn't make a lot of sense to me. If you send emails in a way that confuses recipients; makes them not recognize that they signed up for that email; you're going to have higher spam complaints, and that's going to lead to delivery issues.
In some cases it might make sense to send emails with a person's from address, instead of the brand's from address. But whether or not that makes sense depends on the relationship between the sender and recipients. If it's the brand that people know, and not the individual, then it seems to me that you're missing out on something if you're not using the brand in the from address.
(Nothing against Avner or Boxee. I like Boxee a lot, it's pretty cool. I just wish they'd send their emails in a way equivalent to "on letterhead" so I don't get confused.)
I came THIS CLOSE to hitting the report spam button on his email.
Thankfully, I decided to read the entire email message before moving forward. (Consider that most people don't do that; they make their "report spam" determination solely off of the from address and/or subject line.)
When I looked at the rest of the message, it suddenly made sense. This is actually an email from Boxee. Boxee is a freeware media center application that I downloaded a few months ago. I guess Avner Ronen is one of their developers or something. But I really don't know anything about him. I have no connection to him, no recollection of him. I signed up to receive emails from Boxee, not from Avner Ronen.
What Boxee's doing here is perfectly legal, but it doesn't make a lot of sense to me. If you send emails in a way that confuses recipients; makes them not recognize that they signed up for that email; you're going to have higher spam complaints, and that's going to lead to delivery issues.
In some cases it might make sense to send emails with a person's from address, instead of the brand's from address. But whether or not that makes sense depends on the relationship between the sender and recipients. If it's the brand that people know, and not the individual, then it seems to me that you're missing out on something if you're not using the brand in the from address.
(Nothing against Avner or Boxee. I like Boxee a lot, it's pretty cool. I just wish they'd send their emails in a way equivalent to "on letterhead" so I don't get confused.)
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