With social media and mobile dominating the current digital marketing landscape, email marketing strategies can easily get left behind. Many marketers now consider email an outdated medium. Over.
But that’s simply not the case. While it’s important to continue (or begin!) your social media and mobile marketing efforts, these should work in conjunction with email marketing. The benefits are numerous – apart from significantly higher ROI than other marketing strategies like direct mail, email marketing provides an opportunity for you as a business to take your conversation with a consumer...Read More »