As an email marketer, the primary promotional messaging you do
for your business is a no-brainer. Sale coming up? Send the email.
Event to RSVP for? Send the email! It’s a marching order of sorts,
one that keeps you busy week in and week out, planning for what
email is next and which subject line to use and which buttons will
drive the most clicks and...
In the mix of it all, are you missing the clear opportunities to
build out your programming to make the most of your audience and
their engagement? Use the check list below to earn a gold star on
your message strategy, or identify the programs...
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It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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This year we
are excited to be a Silver Sponsor of
DocuSign's annual conference,
Momentum 2012. Docusign is the global standard for electronic
signitures. Join us at the conference and learn how to
leverage cloud-based document and signature management
solutions.
Date: May 2-3, 2012
Location: The Westin St. Francis San
Francisco
Stop by our booth at the Partner
Pavilion!
Speakers Include:
Jeffery Hayzlett | Bestselling Author & Business
Expert
Terry Connell | SVP, Sales & Sales Operations,
Comcast
Eric Dirst | SVP & CIO, Devry
Jim Dickie | Managing Partner, CSO Insights
Keith Krach CEO,...
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Here at ExactTarget we’re always looking for the chance to
share client successes and wins. We recognize the ever-changing
interactive marketing landscape presents new and exciting
opportunities for our clients but also many challenges as well.
And, at the end of the day, all of us are on the hook for
delivering measurable results.
Many of our clients have leveraged the ExactTarget partnership
with the Adobe Digital Marketing Suite to create a foundation for
driving relevant online marketing programs that positively impact
their bottom-line.
We’re excited to share an example of this success in...
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Marketing automation is term that is gaining momentum whether
you are a B2B or a B2C marketer. But what does it mean and
what impact will have on your email and cross-channel marketing
efforts?
Marketing Automation is using a technology platform that
enables you to build content assets such as landing pages, emails,
Facebook tabs, web events, etc. and deliver them to a prospect
and/or customer at a time when it is most relevant to them in their
buying cycle. This "right time" is based on knowing your potential
customer by capturing demographic information, capturing their
interactions with...
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The Canadian Radio-television and Telecommunications Commission
(CRTC) released the final form of its regulations on March 5, 2012.
You can see them for yourself in the
Canada Gazette (Canada’s version of the United States’
Federal Register). They are printed in the March 28, 2012
edition. This version is not a call for comments, but rather the
release of the actual rules after considering the comments made in
response to their prior “Call for comments on draft Electronic
Commerce Protection Regulations” which was
released last July.
These regulations are not much different than the...
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Each Thursday at 11am EDT, marketers from around the world join
theExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Elizabeth Music Industry
Marketing Manager, Retail here at ExactTarget. Elizabeth has
over 7 years of experience in the retail industry with a passion
for helping retailers improve their digital marketing
programs. We discussed how to meet the demands of a
hyper-connected consumer. Here's a summary...
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Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Brian Shelton,
eCommerce & Special Projects Manager at Gilchrist & Soames. Brian
just completed a major website project at his company so content
automation was top of mind. Brian is involved in the 3sixty Live
Indianapolis user community and is a regular contributor to the
weekly #NexusCafe chat.
He...
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I'm under the
belief that pure story-telling, personalized data, and integrated
marketing systems are the pinnacle of success for any marketing
professional. Or at least it should be. It is the humanization of
marketing systems that defines the next generation of marketing.
However, there is one thing that reigns true over all - at
the end of the sales cycle we are still dealing with an individual,
a human, not a business.
I was reminded of this while reading the current issue of
Direct Marketing Magazine. Tim
Peterson has an excellent article defining and detailing the
transformation
of Dell's...
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Recent mobile
research publshed by Pew Internet & Research
came like a text message from my mother: initially as a huge
surprise, but one I knew was going to happen sooner or later. The
industry has been talking about in-store mobile experiences for
long enough, but the data spelled out the staggering facts.
The zinger for marketers: according to Pew Internet
& Research, half (52%) of adult cell phone owners "used
their devices while in store to get help with purchasing
decisions." Whoa.
I'm one of them. When I purchased a refrigerator for my new
home recently, I called another store to price...
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Each Thursday at
11am EDT, marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
Our guest for a recent #NexusCafe chat was
Susan Prater, vice
president of integrated marketing at ChannelNet. Susan recently
joined ChannelNet and has held many roles in interactive marketing
and branding at Ford, Owens Corning, Masco Cabinetry, and her
marketing consultancy, Seven Pillars Marketing. Susan is passionate
about leveraging...
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If you spend much time in our 3sixty community, you will see that a
common suggestion is to offer better ways of searching for
information within our products: Emails, Templates, Subscribers,
Users, etc. One way we have addressed this is with our new search
feature in the Interactive Marketing Hub Calendar. The Calendar
search feature, released along with the launch of the IMH in
October of last year, lets you search for past and future email
sends by taking your search word (or words) and returning any
calendar entries that contain it in its name or description
The IMH Calendar is a...
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If
you’re one of the many ExactTarget clients looking to integrate
with the Microsoft Dynamics CRM 2011 platform, the time is here!
Take a look at the documentation to see what exciting possibilities
are open to you as Microsoft takes their CRM offering to the cloud!
Of course, on-premises installations are available as well, and our
new documentation illustrates how to accomplish these tasks
effectively. Take a look at what the documentation on ExactTarget
for Microsoft Dynamics CRM 2011 has to offer:
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We're beginning our new blog
post series of answering your follow-up questions on Canada's new
Anti-Spam Law (CASL). Today, I'll answer this question:
For financial institutions, is there always implied
consent provided the lead continues to be a
customer?
There's an allowance under the law for an assumption of
permission allowing you to mail existing customers. However, that
exemption expires after a period of time, so you've got to track
these subscribers in a way where you're able to expire them out
after a period of time. Instead of doing that, our recommendation
is to just ask for...
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As
holiday sending is starting to ramp up this year, it’s important to
maintain good deliverability to ensure your message makes it to the
inbox. Last year, ExactTarget saw
record high send volumes, which means your competition just got a
little steeper. Here are some tips to
help you make it to the inbox:
-
Optimize your subscription path—Ensure email
address accuracy with a confirmation message and only send to
subscribers who confirm. This will help
protect from spam traps, bad email addresses and increased bounces,
all of which are used to determine your fate at the ISPs.
- Evaluate list...
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With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
No matter what your industry, marketing automation can simplify
repetitive marketing tasks and drive more sophisticated uses of
your customer data. For example:
-
Financial services: Back-end operations like
account statements, low-balance alerts, and lifecycle marketing
campaigns
-
Technology: Subscription renewal programs,
interactive account reminders, and product updates
-
Manufacturing:...
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As the fall
season is in full swing, the Holidays are around the corner. As
shopper’s, we’re bombarded with countless deals and coupons from
retailers trying to capture our attention. For retailers, it’s a
chance to welcome back loyal customers, inform them of new products
and offers, and drive new sales, but it’s not easy.
Our goal at ExactTarget is to
empower retailers and clients across industries to generate
personalized, relevant messages to customers. How are you engaging
with your customers? What about your communication strategies and
relationship efforts build customer loyalty and set...
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As
Connections UK quickly approaches, there are several quick ways to
stay Connected while at the conference or following along
remotely.
-
Use #ET11UK, the
official hashtag of Connections UK 2011. Follow Tweets from
breakout sessions, keynote speakers, and catch tips and
tricks!
-
Check out YouTubeto watch videos
that will be posted frequently. Be sure to pass along the
Connections UK 2011 experience to those who could not attend or
catch up on something you may have missed.
-
Read live-streaming content from other attendees on the
Connections UK 2011
Blog , which will showcase reactions to...
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