If you’ve recently implemented a marketing automation system, or are thinking about doing so in the near future, then you’re probably ready to start dazzling your email recipients with highly targeted email communications, measuring and reporting on marketing campaign effectiveness, and automating tedious manual tasks like lead assignment. But first, let’s go through a few marketing automation dos and don’t — you don’t want to risk jumping in too quickly now, do you?
Before we get to all the great things you can and should be doing with your marketing automation system, let’s get a few of...
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When
it comes to email marketing in the B2B space, one of the hottest
new trends is drip-nurturing campaigns created with marketing
automation. With the adoption of marketing automation reaching as
high as 76% in the most progressive industries, it is easy to see
why nurturing is the new “black”. So let's look at one of the
biggest mistakes people make when creating lead nurturing
emails.
I was
doing some consulting recently for a company and they asked a great
question, so I wanted to share it (and the solution, of
course).
Wistia
hosts videos for companies so that prospects don't have to leave
the site to view it or watch ads. By using Wistia, marketers get
analytics on user behavior and interactivity with the video. If the
video was a hit, and most people watched it straight through,
perhaps the company will produce another one like it. If it wasn't
successful, it's time to come up with a new concept.
And so it begins again. The Consumer Electronics
Show is currently running in Las Vegas and is full of technological
advances and surprises. This year’s show boasts over 155,000
attendees and more than 3,000 exhibitors.
This
has been the best consumer email marketing program I've received in
2010. Early in the winter I bought some x-country ski bindings from
My mother-in-law owns a small retail store in a
quaint tourist town in Michigan. Over the years, I've learned
that retail is a complex business. You need to be open for
business when it is convenient for your customers, you need
to anticipate what they will want to buy and have it in stock, you
need to figure out the most effective way to make them aware of the
store and encourage them to visit.
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...
