Marketing automation is the intersection of many useful features and functions. It's a proven fact that marketing automation software gives marketers full visibility into aspects of the sales cycle that were previously a mystery. But the sheer number of buttons and tools can seem daunting if they're not old-hat to you just yet.
As you begin to build an effective marketing automation program, you can begin to gain a holistic view of your marketing activities. From there, you can streamline traditionally manual processes (like customer segmentation, email marketing, and campaign management).
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The
An
interesting trend has begun to take shape in the business of
sports: savvy professional sports teams are tapping 
Big
Data seems to be the “big thing” right now. International Data
Corporation (IDC) recently released a 
How do
you better operationalize your social media efforts to be truly
effective? According to 
have...
With over 50 breakout
sessions during 
Each week, marketers from around the
world join the ExactTarget Nexus partner ecosystemon
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
Websites have evolved so much since the inception of
the World Wide Web. I recall first receiving a book on HTML for my
13th birthday and being incredibly excited to begin making my first
Web pages. (Note: for those asking why I was coding HTML at age 13,
I often ask myself the same question.) Back then, you had your
website published on something like Geocities, Angelfire, or some
other free provider who was willing to take on the expense of
hosting while displaying horrific ads to monetise their business
model. Only if you were serious did you have a domain!
In the world of social media,
oftentimes the best strategy is to let your customers
promote the product for you. However, it can be
difficult to zero in on exactly how to create a strategy that both
improves SEO and creates viral media content on social media
outlets. With a snazzy design and some well timed emails,
When you hear
the name, 
Drip marketing comes from the phrase drip irrigation, which is
where crops are watered in small amounts over a long period of
time. This same concept is applied to marketing and is called drip
model marketing. Customers or potential customers...
