Content syndication is when you get some or all of your email content from an external source. For example, you might grab a product description for a marketing email promoting that product from your corporate website.
Content syndication is sometimes referred to as HTTPGet, after the command you use in the email itself to tell the system to get something from an HTTP site. Content syndication is also, more colloquially, called "screen scraping."
Content syndication is a simple form of email automation in that it allows you to systematically reuse content from your website in your emails. Content syndication has long been available in the ExactTarget application, but now it is available to be powered by AMPscript, our dynamic scripting language that powers some of the most sophisticated automatic email in the world.
Content syndication is sometimes referred to as HTTPGet, after the command you use in the email itself to tell the system to get something from an HTTP site. Content syndication is also, more colloquially, called "screen scraping."
Content syndication is a simple form of email automation in that it allows you to systematically reuse content from your website in your emails. Content syndication has long been available in the ExactTarget application, but now it is available to be powered by AMPscript, our dynamic scripting language that powers some of the most sophisticated automatic email in the world.
ExactTarget Feed
Powered by Compendium Blogware