Marketers have some pretty bad habits.
From sending the occasional unqualified lead to sales to not
segmenting email lists properly, there are little things we do
everyday that we know we could be doing better. 
However, like the millions that make and break New Year's
resolutions each year, we find ways to convince ourselves that
these little slips are OK, that no real harm can come of them, or
that nobody will notice. Unfortunately for the imperfect marketer,
these excuses provide less protection for us every year.
We are operating in an age of marketing where more is expected of
us than ever...
Automatic Email Blast
Marketing automation is the intersection of many useful features and functions. It's a proven fact that marketing automation software gives marketers full visibility into aspects of the sales cycle that were previously a mystery. But the sheer number of buttons and tools can seem daunting if they're not old-hat to you just yet.
As you begin to build an effective marketing automation program, you can begin to gain a holistic view of your marketing activities. From there, you can streamline traditionally manual processes (like customer segmentation, email marketing, and campaign management).
Start
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As an email marketer, the primary promotional messaging you do for your business is a no-brainer. Sale coming up? Send the email. Event to RSVP for? Send the email! It’s a marching order of sorts, one that keeps you busy week in and week out, planning for what email is next and which subject line to use and which buttons will drive the most clicks and...
In the mix of it all, are you missing the clear opportunities to build out your programming to make the most of your audience and their engagement? Use the check list below to earn a gold star on your message strategy, or identify the programs...
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