Marketing automation is the intersection of many useful features and functions. It's a proven fact that marketing automation software gives marketers full visibility into aspects of the sales cycle that were previously a mystery. But the sheer number of buttons and tools can seem daunting if they're not old-hat to you just yet.
As you begin to build an effective marketing automation program, you can begin to gain a holistic view of your marketing activities. From there, you can streamline traditionally manual processes (like customer segmentation, email marketing, and campaign management).
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Over
the past few years, I've come to realize that my time here at
Pardot has been nothing short of amazing. I love to watch our
engineers take customer feedback and use it to develop new
features. Just the other day, we rolled out a brand new feature
that opens up a lot of doors for marketing and sales--an
integration with 
STRATEGY
OVERVIEW:
And so it begins again. The Consumer Electronics
Show is currently running in Las Vegas and is full of technological
advances and surprises. This year’s show boasts over 155,000
attendees and more than 3,000 exhibitors.
Each Thursday
at 11am EST, marketers from around the world join the ExactTarget
user community on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We call
this virtual coffee chat ExactTarget Café.
What better
way to celebrate Super Bowl XLVI than with a free Papa John’s
pizza? At least that was Papa John’s thought when it launched its
Super Bowl-themed FREE PIZZA FAST campaign, which integrated email,
mobile, social media, television, print advertising and Website
promotion to drive sales. And consumers seemed to agree.
Looking
to drive sales and repeat purchases?
At ExactTarget,
we pride ourselves on empowering our clients to connect with their
customers to drive engagement that builds loyalty and brand
advocates. One of the highlights of my day is getting to spend time
talking with our great clients and diving into their innovative
campaigns across email, mobile and social.
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
ExactTarget
was named the Genesis Partner of the year at 
Websites have evolved so much since the inception of
the World Wide Web. I recall first receiving a book on HTML for my
13th birthday and being incredibly excited to begin making my first
Web pages. (Note: for those asking why I was coding HTML at age 13,
I often ask myself the same question.) Back then, you had your
website published on something like Geocities, Angelfire, or some
other free provider who was willing to take on the expense of
hosting while displaying horrific ads to monetise their business
model. Only if you were serious did you have a domain!
Not that long ago while working for a web
analytics company, I went on a joint sales call with our founder
Peter McCormick who was a partner of mine at the time. While
neither of us were technically sales people, here we were in the
boardroom of a Fortune 100 client pitching the benefits of a lead
nurture campaign. For their part the client had very realistic
expectations, after all they had believed most of what they
had been told by their vendors.
Financial
institutions go to great measures to protect customers’ assets.
They have vaults with steel locks, unbreakable combinations, and
security guards. Finger prints and passwords are required, and only
certain personnel are allowed to access information. These
institutions are held legally responsible for protecting their
customers’ important belongings, and they place a significant
amount of trust in their Email Service Provider (ESP) to do the
same.
