It's been an amazing run in 2009 for the Embedded Channel at ExactTarget. For those of you who don't know - the Embedded channel works with software companies that utilize ExactTarget's SOAP API's to go to market with their own email or sms products.
As I look back I realized we've grown the number of Embedded partners from 22 to 60 ISV's. We have Embedded partners who offer Business to Business email marketing / campaign management software in the Print, Auto, SMB, MRM, Voice, Medical, Events, and eCommerce verticals (to name a few). It feels like software companies are realizing that their customers want reliable and scalable email sending capabilities with the email tracking/reporting data to go along with the sending. They've realized that building it all out is a daunting task, especially when you can partner to get to market quickly.
The most important thing that has happened in 2009 is the build out of the Embedded team within ExactTarget. We've hired 4 new folks on the Embedded team alone and have plans to hire even more in 2010. This gives us the people to support the Embedded program, which can be just as or more important then technology we offer.
Thanks to all for the great year and expect more from the Embedded team next year!
Bryan
As I look back I realized we've grown the number of Embedded partners from 22 to 60 ISV's. We have Embedded partners who offer Business to Business email marketing / campaign management software in the Print, Auto, SMB, MRM, Voice, Medical, Events, and eCommerce verticals (to name a few). It feels like software companies are realizing that their customers want reliable and scalable email sending capabilities with the email tracking/reporting data to go along with the sending. They've realized that building it all out is a daunting task, especially when you can partner to get to market quickly.
The most important thing that has happened in 2009 is the build out of the Embedded team within ExactTarget. We've hired 4 new folks on the Embedded team alone and have plans to hire even more in 2010. This gives us the people to support the Embedded program, which can be just as or more important then technology we offer.
Thanks to all for the great year and expect more from the Embedded team next year!
Bryan
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