I’m really excited about the upcoming 2009 NCDM conference which kicks off Monday, December 7th in Las Vegas.Attendance is up 20% over last year and the lineup of sessions and speakers is outstanding!
This year, the conference programming committee placed special emphasis on inviting speakers who are true practitioners of database marketing, and will share case studies of how they are using data and technology to sell and serve customers more effectively and efficiently.
For complete session details, download the NCDM 2009 conference brochure.
This year’s NCDM conference will feature several ExactTarget clients and partners.
- Sean Mattson of Hitachi Data Systems will team with me to present a fantastic B-to-B marketing case study that describes how Hitachi uses email as the backbone of a global one-to-one marketing strategy that has made Hitachi Data Systems a world leader in data storage technology.
- Dan Heimbrock of HyperDrive Interactive will discuss how Dreamfields Pasta has built a powerful and influential brand fan community of more than 400,000 consumers by using email marketing, social media, and word-of-mouth marketing to drive brand recognition and dramatically accelerate sales.
- Augie MacCurrach of Customer Portfolios and Michael Enright of online gaming company, WorldWinner, will describe how WorldWinner uses customer playing behavior data to execute automated email programs that deliver personalized offers that keep players highly engaged.
If you are still on the fence about attending, I urge you to take advantage of a special offer which will save you $100 over the onsite price when you register in Las Vegas. You can also take advantage of this offer by registering online at http://bit.ly/3bq2aP. To redeem this offer, use code: ONSM when you register online.
I hope to see you in Las Vegas for NCDM 2009, which promises to be one of the top conferences on tactics and techniques for data-drives sales and marketing.
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