B2b Interactive Marketing

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We all know how hard it is to keep up with breaking news in the world of cross-channel marketing. Luckily, the Content Marketing team at ExactTarget is here to help!

We’re always on the lookout for fresh, interesting content, to help you stay up-to-date with the latest news and trends.

Here are a few of the top stories that caught our eye this week:

Facebook Buzz About “Best Picture” Oscar Nominees is Way Up This Year (Mashable)

17 (Mostly Failed) Brand Tweets from the Oscars (Convince & Convert)

What Makes Streamers Abandon Video Content? (eMarketer)

How to Tell a Visual Story (Even You, B2B) (Marketing...

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“Nemo” the blizzard… the end of Hotmail… the Grammys… opinions on Twitter Vine… and meteors! It’s practically impossible to keep up with the email, mobile, and social media news as it happens.

Luckily, the Content Marketing team here at ExactTarget is here to help! We’re always on the lookout for fresh, interesting content, to help you stay up-to-date with the latest news and trends.

Here are a few of the top stories that caught our eye this week:

Starbucks Pushes “Snow Day” on Facebook, Twitter (AdWeek)

7 Social Media Lessons from the Grammys (cNet)

Content Marketing with Instagram: 5 Takeaways from...

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As our Global Marketing Manager at ExactTarget, it's a privilege to work with each of our different market locations: North America, Australia/APAC, Brazil, and our EMEA locations which include the UK, France, Germany, and the Nordics. Working with each of these talented teams around the world means that I get to see interactive marketing in action.

In fact, there is a lot planned for this upcoming quarter: ExactTarget will be making a grand entrance into some of our relatively new offices with exciting positioning of our cross-channel capabilities. This week alone we had a group of global...

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The popularity of our 140 Twitter Marketing Tips got me thinking about one of our submissions: 

People don't buy from logos. People buy from people. You social engagement should reflect that.

As a B2B social marketer, I often get asked if B2B can actually leverage social media. Even if you are responsible for a B2B social strategy, you are still marketing a product or service to a PERSON.  

As a result (and maybe even more so) B2B brands have to humanize their brand and social provides an easy way to do that. Some ways ExactTarget does this: 

• Our Twitter Background. While our Twitter avatar is...

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Marketing has become a data-driven science requiring insight and execution. In fact, Gartner predicts that by 2017, CMOs will spend more on IT than their counterpart CIOs.¹

According to Gartner’s Adam Sarner, “digital marketing represents a shift in strategy and approach, not just in channels. Although traditional campaign management thinking involves executing campaigns directly to the customer, successful digital marketing must act more as a mutually beneficial journey aimed at satisfying customers’ wants and needs. This is a customer-focused strategy approach that will profoundly shift...

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Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat the ExactTarget Café. 

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It is important to understand the value of automation within your email marketing strategy. Take Oovie for example, we wrote about their automation strategy this summer. Oovie experienced a 30% increase in sales using integrated and automated email marketing. Automation is extremely important to the health of any marketing strategy and it can be used to drive significant increases in revenue. 

Why is automation important? Routine and time-intensive tasks like data movement, segmentation, and messaging programs become easy with “set it and forget it” functionality. The right marketing automation...

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As part of ExactTarget’s annual user conference, Connections 2012, we’re offering attendees the opportunity to experience and gain some valuable information at Academy Day. This year, Academy Day is dedicated to making your job easier and your campaigns more effective. And if you’re like the average marketer, we know you’re looking for new ways to save time and energy.  

Academy Day at Connections 2012 offers a one-of-a-kind, hands-on learning experience with small classes and expert instructors. Join us the day before Connections kicks off, Monday, October 15, to see how easy it is to take...

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London is home to more than the Olympics this year—in a few short months, the city will also host our second annual Connections UK conference! And, with opportunities to network with industry experts and hear from world-class brands on email, mobile, and social media marketing, this year is sure to be better than ever. Here’s what you can expect:

Inspiration

Join industry thought leaders and fellow marketers as we explore our conference theme, INSPIRE THE FUTURE! When great minds come together to discuss the latest in digital marketing, inspiration is sure to follow. Trust me, you won’t want to...

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The ExactTarget team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card! 

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Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat theNexus Café.

Our guest this week was Anna Cole, eCommerce Business Manager from Carhartt.  Anna helped us create a use case earlier this year around how Carhartt has leveraged ExactTarget's integration with Adobe Sitecatalyst via Adobe Genesis to generate a 3x higher click-through rate.  The success in the integration  inspired last weeks chat on "Sending...

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Only 13 weeks remain until 4,000 marketers gather at Connections 2012! We’re gearing up for an inspirational event unlike any other, from October 16-18 at the JW Marriott in Indianapolis, IN.

Day 2 of Connections has something to inspire every marketer, with 40+ breakout sessions following these eight tracks:

• Inspire the Future With sessions like Social 2020, The Inbox Future, and the Mobile Future is Now.
• Beginner With sessions like Intro to Email Design that Pops and Introduction to Reporting & Analytics.
• Advanced With sessions like Get Relevant: Strategy, Preference Centers, Targeting, &...

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Fellow marketers,

I’m thrilled to announce that registration for Connections 2012 is now open! Check out all the details at www.Connections2012.com. This year’s conference is shaping up to be bigger and better than ever before. If you haven’t heard the buzz yet, here are the top 5 reasons to attend:

1) Inspire the Future
This year, we're challenging YOU to dream big by shaping your own future, both personally and professionally. Each of us has the power to Inspire the Future—through education, serving our communities, growing our businesses, and much more. This year's theme is a perfect fit for...

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Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

In this weeks #NexusCafe chat we discussed the good, the bad and the latest trends that exist with mobile photos and social sharing. On the right is a picture of Amanda Berkey and I hosting the chat -- post Amanda being consumed by the chat and spilling coffee.  It might be because I am an instagram and pinterest fanatic, but this was...

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Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

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Marketing automation is term that is gaining momentum whether you are a B2B or a B2C marketer.  But what does it mean and what impact will have on your email and cross-channel marketing efforts? 

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Each Thursday at 11am Eastern, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

A recent #NexusCafe chat explored mobile marketing campaigns trends and technology. We featured two guests from ExactTarget team who love everything mobile. R.J. Talyor, senior director of mobile products, has worked at ExactTarget for more than 7 years and is focused on mobile campaign offerings. Melinda Krueger, senior marketing...Read More »