Recent
legislation passed in Brazil could result in employers being required
to pay overtime to employees checking email or taking phone calls
after work hours. This law seems to follow some global employers'
efforts to limit the time spent on email while not at work--going
to such extremes as shutting off email servers during non-work
hours. You can read more of the original Mobiledia article that
reported this data here.
Since much of the non-work email checking takes place on
smartphones, this news feels like a potentail speedbump in the
global acceleration path of mobile email--with many...
B2C Text Messaging
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
Our guest for the #NexusCafe Twitter chat was Jeff Rohrs, VP of Marketing at ExactTarget and the coauthor of the ExactTarget Subscribers, Fans, and Followers research series. He joined us to share how digital marketers can leverage mobile in their overall campaign mix. Participants shared their insights and experiences with mobile as a...Read More »
Our guest for the #NexusCafe Twitter chat was Jeff Rohrs, VP of Marketing at ExactTarget and the coauthor of the ExactTarget Subscribers, Fans, and Followers research series. He joined us to share how digital marketers can leverage mobile in their overall campaign mix. Participants shared their insights and experiences with mobile as a...Read More »
Each week, marketers from around
the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.Last week we had the opportunity to chat with Jay Jhun (@emailrocks), Director of Email Services at Engauge, an ExactTargetpartner. With 16% of smartphone users saying they’ve made a purchase as the result of a marketing message they received on their phone, we wanted to discuss how to capture that momentum to drive purchase behavior through innovative...Read More »
