Baer Facts

Welcome to another edition of the Baer Facts. This is our second in-person interview from Myrtle Beach, SC for New South Digital Conference! Please pardon the sound quality. We had Allie Wallis of the Brandon Agency record the discussion with Jay's iPhone. 

Today we talk about the massive changes that have been happening in the digital and social media space from the Google+ layout changes to Yahoo's acquisition of Tumblr. What does it mean for content development? What does it mean for social media? What does it mean for the digital marketer? Jay and I break it down in this 24th edition of the...

Welcome to another edition of the Baer Facts. Our topic of conversation today is the new ruling from the NCAA banning hashtags on football fields and other athletic courts/fields. Do you agree or disagree? Should brands be allowed to dictate whether certain communication elements be allowed or not? 

Welcome to another edition of the Baer Facts! In today's episode, Jay and I discuss the recent uptick of brands using SnapChat... namely TacoBell. TacoBell announced that they are launching a program called SnackChat... using the application SnapChat. 

For those of you who are not familiar with the application... SnapChat allows users to send each other pictures which will self-destruct in 10 seconds. There is no ability to archive the picture and/or message. Why would TacoBell want to be involved in a medium where your message is destroyed in second? Good question. Hopefully we answer that in...

Welcome to another edition of the Baer Facts! First off, we need to apologize for the lack of Baer Facts knowledge over the past couple of weeks. Jay and I have been traveling constantly over the past month and have had little time to chat via the Skype. 

We finally found some time to chat and I didn't publish it until the weekend. 

Anyway... please accept my sincere apology... and moving on. 

Today on the Baer Facts Jay and I discuss the productivity and marketing strategy that consists of 90% focus on engagement and 10% focus on content. I happened across this idea over the "interwebs" last...

Hey everyone! Due to some crazy travel schedules, Jay and I were not able to produce a Baer Facts episode for this week. However, we still have some content for you to explore! Below you will find the top 3 most viewed Baer Facts interviews from the past 20 weeks.

Enjoy! 

Today's topic is concerned with the new Facebook phone and German food. According to Wired magazine, "Facebook's phone is another triumph of mediocrity. It is something more than an application and slightly less than an operating system." And we agree.

We have actually not seen or used the Facebook phone and honestly, we don't really understand the premise of the phone. This is just another decision that makes alot of sense to them and less sense to actual users. Why do we need to recreate the wheel? The majority of mobile users already use Facebook 30 minutes a day. 

Enjoy.

In today's Baer Facts, we talk about causes and the idea of the "Cause Meme." We witnessed it on Wednesday with the DOMA and marriage equality. For those of you who are on Facebook... you know what we are talking about. The meme was extremely successful with regard to the number of people who picked up the picture for their profile. It is cool because a large group of people said, "We are going to take some time out of your day to change our avatar." And a ton of people did it!  

However.....

Does this kind of behavior really have any impact? A friend of Jay's told him, regarding the meme, "Jay,...

Welcome to another edition of the Baer Facts. Jay is back in the saddle after returning from Australia and petting multiple animals. Again, thanks to Mathew Sweezey for hanging out with us last week to chat about B2B marketing automation. Today's topic: Should You Care About the Death of Google Reader?

Synopsis: 

It wasn't that Google Reader didn't serve our needs. Twitter and other mediums helped with the management of blog posts and content. The real issue is this... every blog that I care about or want to read, I subscribe via email. That isn't because Google Reader is gone, but because I...

We have a special guest today on the Baer Facts because Jay has been tearing it up over the past two weeks in Australia. Today's guest is Mathew Sweezey, the Marketing Automation guru from Pardot (now an ExactTarget company). Today we are talking about the future of behavioral analytics/analysis in B2B and B2C marketing.

Join myself and the Sweeze... right now. 

Welcome to the 16th episode of the Baer Facts. Today we are discussing a recent report by JD Power and NetBase that explores consumers' thoughts about companies that are answering them on social media... and NOT answering them on social media. 

As social media professionals, we accept as gospel that we should be listening and responding to customers in every possible scenario. What this research uncovers is that you are damned if you do and damned if you don't. The reality is, it doesn't matter what you do... half of your customers will be unhappy. 

Here is the advice. Social media is becoming...

Today's edition of the Baer Facts is a discussion around social media and real-time content. We talk a lot about taking advantage of MOMENTS... social moments and interactions between customers. We have witnessed multiple "moments" happen over the past couple of weeks from the Marco Rubio water bottle incident (Poland Springs) to the Burger King Twitter account being hacked. 

Opportunity and crisis in a real-time world are fundamentally the same thing. Poland Springs had an opportunity with Marco Rubio that they missed. You could say the same thing for Burger King. There was a lack of...

Welcome to episode 14 of the Baer Facts! I hope you are aware that is 14 straight weeks of Baer & Lacy action!

If you are joining us for the first time, welcome. This video series is meant to be a departure from the normal corporate speak—and to give you something fun to watch on Friday. Today, we are talking about the LinkedIn Top 1% campaign that has been rolling out over the past couple of weeks. Questions asked in the video:

1. What this a great marketing campaign? 
2. Why did people freak out over being in the top percentile?
3. Do you understand you are in the top 2,000,000? 
4. Lessons from Kindergarten...

Welcome to another edition of the Baer Facts. Today's discussion is around the new report released by SocialBakers in regards to 1400 new Facebook insights. Within the report, they talk about the increase in customer usage of Facebook as a customer question/customer service platform. We usually think of Twitter as a great tool to use for customer service but I think we are finding both platforms as worthy customer service tools.

Enjoy.

As a follow-up to my Punt, Pass, & Kick: Email, Mobile, & Social Misses at Super Bowl XLVII post yesterday, our incredibly talented design team has whipped up an infographic to capture just how few of the Super Bowl advertisers sought to drive viewers to engage on the web or via mobile and social channels. When viewed in this format, the missed opportunity is pretty striking.

One other quick thought...can we really even say that an advertisement is "social" if it just throws up a Facebook icon, Twitter icon, or hashtag without any further explanation? Should we be providing viewers with context ...

Welcome to the 12th episode of the Baer Facts. This week Jay and I are discussing the value of Vine, the new video app from Twitter, and whether it has the potential to "usher in a new era of content marketing."

(The short answer... no.)

Check out the video as Jay drops some knowledge around this "shiny new object" and what it actually means for marketers.

You can also watch more Baer Facts videos at www.thebaerfacts.com.

Today we have a different spin on the Baer Facts. Kyle decided to take a break and Jay is coming to you from Mexico from the Convince & Convert Planning meeting. Unfortunately, Jay is not speaking in Spanish... though he does talk about ExactTarget's recent research report called Marketers from Mars. 

It is interesting to note that many marketers believe that their opinions is the same opinion held by their consumer.

"I like this... so my consumer should like this." 

Jay drops some knowledge around what he believes is the single biggest mistake marketers make and how we can avoid it. 

View more...

Welcome to the 10th episode of the Baer Facts. This week, I had the pleasure of visiting and broadcasting from the Pardot offices in Atlanta. Jay was about to head out to Houston and then Mexico. It was a good time. 

Today's Topic : David Armano of Edleman Digital in Chicago has a recent post about the convergence of paid, owned, and earned media within organization. Please check out his predictions for 2013. Jay and I weigh in on the potential of journalism, creative, and the changing world of agency marketing. 

Welcome to the 9th episode of the Baer Facts. Jay and I are especially excited because everyone made it through the Mayan calendar fiasco and the world did not explode.

Everyone should be having a great day.

Today's Topic : We have recently read articles contributing to the idea that email volume will descrease in 2013. We find that idea ridiculous. Here's why:

Welcome to another edition of the Baer Facts! This is the eigth edition of the award winning (in our minds) video conversation with Jay Baer and Kyle Lacy. 

Welcome to another edition of the Baer Facts! We had the pleasure of hanging out with Jay Baer this week... IN PERSON! 

This Week's Topic: If are aren't great at email you shouldn't be investing in social. For 2013, why don't we just focus on what we are doing now and commit to doing it better. Why commit to a real-time communication methodolgy like social media if it is hard to manage a non-real time communication methodology like email?