The last several days have brought the deaths of a surprising number of celebrities. In the clamor over Michael Jackson and Farrah Fawcett, you might not have heard that Billy Mays, heir to Mr. Popeil as the "Infomercial King," also passed away last week.
Billy Mays was known for selling OxiClean, Orange Glo, and Mighty Putty. In addition to Mays' exuberance and passion for the product, what made his infomercial work stand out was its length. Unlike 30 minutes infomercials, weighed down with incompetent people incapable of performing even the simplest task with the competing product, only to find the featured product made them super-geniuses, Mays' work was just a few minutes of compelling product demos.
According to Billy Mays, the Infomercial King, the infomercial brief/eulogy posted on Economist.com today, infomercials are proving to be surprisingly recession-proof and are currently boasting revenues of $30 billion a year and a growth rate of 7%.
Because infomercials are traditionally shown on television, it's challenging to track the viewer conversions and calculate ROI. Email, however, is excellent for tracking these numbers. Is it just a matter of time before companies start marrying their infomercials and their email marketing initiatives?
Billy Mays was known for selling OxiClean, Orange Glo, and Mighty Putty. In addition to Mays' exuberance and passion for the product, what made his infomercial work stand out was its length. Unlike 30 minutes infomercials, weighed down with incompetent people incapable of performing even the simplest task with the competing product, only to find the featured product made them super-geniuses, Mays' work was just a few minutes of compelling product demos.According to Billy Mays, the Infomercial King, the infomercial brief/eulogy posted on Economist.com today, infomercials are proving to be surprisingly recession-proof and are currently boasting revenues of $30 billion a year and a growth rate of 7%.
Because infomercials are traditionally shown on television, it's challenging to track the viewer conversions and calculate ROI. Email, however, is excellent for tracking these numbers. Is it just a matter of time before companies start marrying their infomercials and their email marketing initiatives?
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