Last week I headed down to Austin, TX for the HOW Conference. At first it was the record high temps (107 baby!) and local juice bar that confirmed my trip was going to be a success.
But then the sessions began. Rooms full of designers and creative-types listened with rapt attention to speakers like Cameron Moll, Scott Belsky, and John Creson. They shared best practices on everything from interactive design to print, brainstorming to copywriting. They told us how to work better with non-creatives (people that don't dress in black all the time). And they encouraged us to think outside the box, push our clients (internal or external), and help make the world a more engaging place through design.
Short of transfering my entire notebook to this blog (not gonna happen), I want to just share one of my favorite statements from Scott Belsky. "The creative world isn't short on ideas. It's short on execution." That really made me think. Too often, I get stuck on the ideas side - thinking that I need to discover 'the next BIG thing!' when in reality, I have a million ideas already that I could execute. Getting sucked into an endless brainstorming process can be dangerous too!
Good conferences have a way of making you think differently. They help you connect with people that get what you're going through. And they give you access to speakers that are the best in the business.
That's why I'm so excited to return home and help prepare for Connections '09. A must-attend 1 to 1 marketing event, Connections '09 sessions will not only give you practical tips and tricks to improve your email marketing programs. It'll give you a chance to connect with other email marketers who face the same challenges you do. And you'll get to hear great speakers like Malcom Gladwell and Kelly Mooney.
So register now!
Nicole
But then the sessions began. Rooms full of designers and creative-types listened with rapt attention to speakers like Cameron Moll, Scott Belsky, and John Creson. They shared best practices on everything from interactive design to print, brainstorming to copywriting. They told us how to work better with non-creatives (people that don't dress in black all the time). And they encouraged us to think outside the box, push our clients (internal or external), and help make the world a more engaging place through design.
Short of transfering my entire notebook to this blog (not gonna happen), I want to just share one of my favorite statements from Scott Belsky. "The creative world isn't short on ideas. It's short on execution." That really made me think. Too often, I get stuck on the ideas side - thinking that I need to discover 'the next BIG thing!' when in reality, I have a million ideas already that I could execute. Getting sucked into an endless brainstorming process can be dangerous too!
Good conferences have a way of making you think differently. They help you connect with people that get what you're going through. And they give you access to speakers that are the best in the business.
That's why I'm so excited to return home and help prepare for Connections '09. A must-attend 1 to 1 marketing event, Connections '09 sessions will not only give you practical tips and tricks to improve your email marketing programs. It'll give you a chance to connect with other email marketers who face the same challenges you do. And you'll get to hear great speakers like Malcom Gladwell and Kelly Mooney.
So register now!
Nicole
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