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Going Green with your Corporate Colors

Tuesday, June 30, 2009 by Amanda Cross
Green initiatives are all the rage, and companies are even able to use it as a selling point in their marketing materials. For example, the rice I just made for my lunch boasted on its bag that they've taken away the zip closure that made the bag resealable and saved tons of plastic going to landfills.

Even if you're not ready to hand over your corporate headquarters mowing duties to goats, you can make a change to your web and email marketing initiatives that are "green."

The colors that appear when your subscribers view your email or webpage take energy for monitors to produce, and some colors take more energy than others. You can adjust your color palette to take less energy to display and turn your email "green."



Check out the information about low-energy colors on TechChee.com to see if you can work them into your electronic communications and work your green message into the text of your email.

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