Behind the Design

People expect brands to have a social media presence. We see delight and excitement from our customers every time they realize we're on Twitter—and with CoTweet, we can help them as quickly as possible, no matter where they are

Chelsea Marti
Manager, PR and Social Media
TurboTax

As consumers adopt more and more social media tools, it's critical that businesses meet their customers where they're at. Are you delivering?

Take it from tax preparation service TurboTax® who used CoTweet to streamline their approach to Twitter presence and enhance customer service with a response time of just four minutes. With CoTweet, TurboTax was able to generate measurable business results, including:

• 48% effectiveness in helping complete tax returns
• 46% follower rate of Twitter users specifically seeking tax help
• 71% likelihood of customers to recommend TurboTax

Still not convinced? Find out how TurboTax also increased employee participation on Twitter and enhanced their overall social media presence by downloading the TurboTax case study now.

Kyle is blogging on behalf of the Social Media Marketing Team at ExactTarget