Marketing automation is the intersection of many useful features and functions. It's a proven fact that marketing automation software gives marketers full visibility into aspects of the sales cycle that were previously a mystery. But the sheer number of buttons and tools can seem daunting if they're not old-hat to you just yet.
As you begin to build an effective marketing automation program, you can begin to gain a holistic view of your marketing activities. From there, you can streamline traditionally manual processes (like customer segmentation, email marketing, and campaign management).
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What
is the easiest way to comply with 
An
interesting trend has begun to take shape in the business of
sports: savvy professional sports teams are tapping 
The
months of January and February are well known in the film industry
as a time to showcase movies that have been nominated for various
awards. One work that has received a great deal of attention in the
upcoming 
Content
Design Specialist: 
When it
comes to email, 2013 will be all about making that first impression
of the email count, reaching your readers wherever they are, and
making sure your message gets read. The changing landscape for
where and how emails are being viewed opens the door for new
innovations in email....
How
many times have you heard the term “cross-channel” bandied about?
As a marketer, the answer is probably more times than your average
political candidate has been pictured kissing
babies—constantly.
SM:
So what exactly is Strutta? 
How do
you better operationalize your social media efforts to be truly
effective? According to 
Earlier
today we launched SocialEngage, our next generation social media
management application that brings together the best of CoTweet and
new capabilities to further empower brands to engage with customers
through social channels.
With over 50 breakout
sessions during 
All
three of...
