As an email marketer, the primary promotional messaging you do
for your business is a no-brainer. Sale coming up? Send the email.
Event to RSVP for? Send the email! It’s a marching order of sorts,
one that keeps you busy week in and week out, planning for what
email is next and which subject line to use and which buttons will
drive the most clicks and...
In the mix of it all, are you missing the clear opportunities to
build out your programming to make the most of your audience and
their engagement? Use the check list below to earn a gold star on
your message strategy, or identify the programs...
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Each Thursday at 11 a.m. EDT, marketers from around the world
join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat
was Joanna Milliken, Director Product Management for
ExactTarget Email. Joanna was one of ExactTarget's first
employees and has contributed to building the organization and has
served many roles throughout her tenure. She is passionate about
email marketing and working with clients. In the chat...
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Each Thursday at 11am EDT, marketers from around the world join
theExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Elizabeth Music Industry
Marketing Manager, Retail here at ExactTarget. Elizabeth has
over 7 years of experience in the retail industry with a passion
for helping retailers improve their digital marketing
programs. We discussed how to meet the demands of a
hyper-connected consumer. Here's a summary...
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Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience with a passion for search engine marketing. We discussed
fundamentals and insights for maximizing your pay-per-click
campaigns. Here's a summary of our discussion:
@ETNexus Q1: What
are some...
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Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Brian Shelton,
eCommerce & Special Projects Manager at Gilchrist & Soames. Brian
just completed a major website project at his company so content
automation was top of mind. Brian is involved in the 3sixty Live
Indianapolis user community and is a regular contributor to the
weekly #NexusCafe chat.
He...
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The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11am-12pm ET, where we discuss emerging topics and trends from
across the interactive marketing world. The virtual coffee chat is
hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
During our upcoming #NexusCafe chat this week, we will discuss the
changes coming to Facebook for interactive marketers. Last week,
Facebook hosted...
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The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
This week our #NexusCafe chat will focus on email marketing tips
that are often overlooked. Our guest for the chat is Jody Freshwater,
account director...
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Each Thursday at
11am EDT, marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
Our guest for a recent #NexusCafe chat was
Susan Prater, vice
president of integrated marketing at ChannelNet. Susan recently
joined ChannelNet and has held many roles in interactive marketing
and branding at Ford, Owens Corning, Masco Cabinetry, and her
marketing consultancy, Seven Pillars Marketing. Susan is passionate
about leveraging...
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Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget
Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the
Nexus Café.
Our guest for a recent chat was
Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the
ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...
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Each
Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
During our recent chat,
DJ
Waldow, founder and CEO of
Waldow Social, joined us for a
discussion on Email and Social Cross-Promotions. Having worked in
the interactive marketing industry for many years, DJ recently
started his own company to develop email and social media marketing
programs which help build leads, sales, and online...
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Wearing a lighted Santa tie or
reindeer antlers might make you stand out at the office this
holiday season, but to capture subscriber’s interest in their inbox
– you’re going to have to get creative (and relevant).
With the average retailer sending a
whopping 17.3 emails during November and December in 2010, making
your message stand out from the rest is key to driving performance
with your email marketing program this holiday season.
Standing out from the crowd doesn’t
mean just creating the most compelling or edgy subject line you can
come up with (though that helps), but consider how...
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We
invite you to participate in our #NexusCafe Twitter chat tomorrow
and every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the digital marketing world. The
virtual coffee chat is hosted directly on Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate.
Our guest for this week's chat will be
DJ Waldow, founder and CEO of
Waldow Social. Having worked
in the interactive marketing industry for many years, DJ recently
started his own company to develop email and social media marketing
programs...
Read More »
Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page
management in YOUR hands. It’s not enough to just have a fan page –
companies need an active presence to gain the attention of users,
drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help,
including:
1.) SocialPages
Editor: You can build a branded presence on Facebook...
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Connections UK
2011 is more than an industry conference. With rich educational
content in the form of a keynote presentation from Wikipedia
founder Jimmy Wales and cutting-edge research on how UK consumers
use email, Facebook, and Twitter, you’ll leave with tangible tips
and tricks you can immediately implement in your interactive
marketing campaigns.
That’s not all. Here are some additional reasons to attend this
year’s conference:
- Connections UK 2011 will be held at the beautiful
Battersea Evolution, abreath-taking and
inspirational venue that will enlighten attendees while providing a
calm...
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Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
We hosted guest,
RapidBuyr,
a B2B daily deals site for small-to-medium businesses. They offer
discounted offerings for software, hardware, web development and
design services, IT outsourcing, events, SaaS offerings, and more.
During our #NexusCafe Twitter chat, the RapidBuyr team and our chat
participants discussed strategies for...
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With over 50 breakout
sessions during Connections 2011, interactive marketers had access to
hundreds of actionable ideas, proven strategies and success stories
in every room. One of the highlights for me was a session that
examined international email marketing campaigns.
Here are five of the great ideas fellow marketers shared with their
peers.
1. Make training easy. Sean Mattson of
Hitachi Data Systems stressed that robust
training is a key. When rolling out a global email marketing
initiative, Mattson found the best training tool was to create
short video clips to build a robust library...
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Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
Our guest for the #NexusCafe Twitter chat was
Jeff Rohrs, VP of Marketing at
ExactTarget and the coauthor of the ExactTarget
Subscribers, Fans, and Followers research series. He joined us
to share how digital marketers can leverage mobile in their overall
campaign mix. Participants shared their insights and experiences
with mobile as a...
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Quick question for you:
How does your company’s email marketing strategy reflect
your brand strategy? If you’re not sure how to answer,
don’t feel bad. You’re not alone. With all of the responsibilities
we have on a daily basis, it's often hard to find the time to step
back and look at a program from a branding perspective.
Talking about the importance of branding in email can be a lonely
endeavor. (I’m considering starting a support group.) In a channel
where data is put on a pedestal, branding sometimes takes a back
seat at the planning table. As I mentioned in my last post,
good data is...
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Problem: Too much time
spent sending one to email to many subscribers. Too much
information to weed through to get the job done correctly and too
much segmentation to get the information to an audience that think
it is relevant.
Solution: To think the whole idea started with a conversation I had
with Doug Meade and Rob Wiley about Audience Builder!
Along with ExactTarget we created a custom email program that not
only saved time, but increased subscriber engagement. ExactTarget
enable me to complete a task that used to take several hours and
now only takes several minutes. Using the power of...
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It just dawned on me that it has been 15 years since I sent my
first email campaign. It was 1996, the Web was no longer new, but
email marketing was just beginning to emerge as a discipline. To
1996 email recipients, email still had that new car
smell--promotional emails were even marveled at. In 2011 this is
difficult to imagine. Though email is no longer new, getting
subscribers to marvel, ooh and ah at your emails takes a bit more
effort, testing, know-how and discipline. The first step is getting
to the inbox, and no one knows better how to do that than our
partners
Return
Path.
Return Path...
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