Best Social Media Marketing

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

With Facebooks recent purchase of Instagram we're excited to discuss the hot topic of mobile images and social sharing. Join the Nexus team...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

We're excited to host Rachel Modiano, Director of Marketingt for iGoDigital, the leading provider of personalization services that guide...

On the heals of our Facebook Marketing Guide announcement last month, we wanted to give as much help as possible jumpstarting your Email + Facebook marketing efforts. We worked with renowned social media expert Jay Baer to create a free eBook for you called: Email + Facebook: Better Together: Transform your email marketing know-how into Facebook marketing success.

We’ve packaged up the latest eBook and recorded webinar to show you how Facebook and email are more alike than different. In this toolkit you will receive: 

1. Email + Facebook: Better Together Recorded Webinar
2. Facebook Marketing:...

It’s been said that “knowledge is power”—and at ExactTarget, we couldn’t agree more. That’s why we’ve always taken product and industry training seriously in the ExactTarget Academy. After all, when you have the right tools and knowledge on how to use them, you can immediately begin implementing the right programs to take your campaigns to new heights. 

And when the opportunity to enhance your program comes along (right to your own city, in fact), WHY WAIT?

That’s why I’m so excited for the Solutions Workshops at our upcoming CONNECT Global Tour. On May 16, we’ll be headed to Sydney, Australia to...

In the same week that Microsoft annoucned plans to buyer over $1 billion in AOL patents Facebook decides to purchase the photo sharing site Instagram for $1 billion. As CNN Money reported "it is Facebook's biggest acquisition ever, in both price and reach. With around 30 million active users, Instagram has the largest audience."

What's it mean? Mark Zuckerberg, founder of Facebook, explained that the purchase was to help the social networking giant build the BEST experience for sharing photos with friends. Period.

For years, we’ve focused on building the best experience for sharing photos with...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest for the #NexusCafe chat this week is Nate Riggs, director Social Business at The Karcher Group, a digital marketing agency that bought...

Traditional retailers are seeing a major shift with how they communicate with and market to their customers. Gone are the days when brands and retailers told customers what they needed and where to purchase these “needed” items. In today’s retail marketplace the tables have turned. The customers are now in control and we once again have technology to thank. Through the Internet customers now have the ability to find the best price, choose what types of advertisements they are exposed to and can easily share with their friends and family what products they like or dislike. With this shifting of...

I am going to out myself. I am a movie buff and like millions of people across the world I tuned into the Academy Awards last night for all the glamor and celebrity goodness.
 
The annual awards has become one of advertisers’ favorite vehicles to reach women and trend-setting upscale consumers who love contributing to the $32 billion dollar a year world of movies.  Studios, networks and advertisers attempted to tap into the power of social media to connect with affluent social savvy consumers last night, and we took notes.
 
While the Academy may have selected the winners receiving the coveted...

I wasn’t able to attend Social Media Week (#SMW) this year, but lucky for us, there are plenty of videos, posts, tweets and mentions that give you a flavor of what’s happening and what people are talking about.  Here are a few tidbits I picked up today:
 
Two years ago, brands thought that Twitter was a fad, today brands are still trying to  figure out how they compare relative to their competition, and how to leverage it to drive their businesses.

Here is some data:

• 12,000 tweets/second after the Superbowl
• 843 Million users on Facebook
• 30% of all Facebook users say they want to BUY...

Are you managing both your email and social media marketing channels? If not, you should be. In fact, Facebook and Email are a lot more alike than they are different — and when paired together, great things happen:
 
Consider this:

• 58% of Adults in the U.S. check email first thing in the morning. We learned that from the SFF series.
• People on your Facebook page are already your former, current or future customers
• Facebook and Email share similar metrics. Example: Email Subscribers = Facebook Likes, Email Clicks = Facebook Engaged users
• Facebook and Email share similar content and...

Here's what you MUST know about B2B Social Media and how to measure its effectiveness.
Social media use by B2B companies increased substantially in 2011. According to the Business Marketing Association (BMA), 89% of U.S. B2B companies are now using some type of social media to attract and engage buyers. But while some B2B companies are reaping huge benefits from social media, others are struggling.

Some B2B companies have found that professional networking sites like LinkedIn are an effective way to generate leads and influence decision-makers, while other companies find Facebook, Twitter...