The first thing most aspiring marketers learn is the importance of identifying and subsequently engaging those beautiful people called “the audience” no matter where they live online. This lesson gains wholehearted acceptance from everyone in the marketing world. However, the execution becomes complicated, and soon we all learn that feeding something like a blog everyday just simply isn’t enough.
We must put ourselves on the customer's online path.
Think goals first, campaigns second and tactics third.
What’s the goal? Always start there. That’s what the university lecturer taught you a long time...Read More »