Not that long ago while working for a web
analytics company, I went on a joint sales call with our founder
Peter McCormick who was a partner of mine at the time. While
neither of us were technically sales people, here we were in the
boardroom of a Fortune 100 client pitching the benefits of a lead
nurture campaign. For their part the client had very realistic
expectations, after all they had believed most of what they
had been told by their vendors.The client wanted three basic things:
1) to track and measure traffic on
their web site,
2) automatically trigger an event when a site visitor...
Read More »
2) automatically trigger an event when a site visitor...
