I recently traveled to Atlanta to visit our Pardot office, and a dinner was arranged at the Atlanta Fish Market. I checked in on Foursquare, as I always do, and proceeded to enjoy the tasty cashew encrusted swordfish with my colleagues. The next day, the restaurant reached out to me with the following personalized tweet:
For the record, I am an avid Colts and Hoosiers fan, and it was nice to connect with the restaurant in such a personal way. I’m sure some of you are wondering how they found out this information about me, and it is quite simple. The first thing they studied was my Twitter Bio.
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