Creating a lifelong fan isn't easy. With a plethora of options for people to enjoy on any given night, consumer entertainment dollars are at a premium. Unlike food and shelter, things like concerts, sporting events, and movies aren’t a necessity - and since most consumers are unwilling to go without food in order to attend an event, entertainment brands are competing for every dollar. With so many things outside of their control (quality of the team, appeal of the venue, average income of local consumers), marketers in the world of entertainment must make the most of what they can control.
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