This is a guest blog post for ExactTarget from Steven Shattuck.Steven is VP of Marketing at Bloomerang, a featured contributor to Social Media Today, and has been published in Search Engine Journal, Business2Community and the Content Marketing Institute. Steven will be making regular contributions to ExactTarget's blog to share his expertise in social media and content marketing.
So you've formulated your content offers and mapped them to each stage of a perspective buyer's journey. Now it's time to get started on creating that content, right? Wrong! Having a one-dimensional content strategy...
When
it comes to email marketing in the B2B space, one of the hottest
new trends is drip-nurturing campaigns created with marketing
automation. With the adoption of marketing automation reaching as
high as 76% in the most progressive industries, it is easy to see
why nurturing is the new “black”. So let's look at one of the
biggest mistakes people make when creating lead nurturing
emails.
Each Thursday
at 11 a.m. EST, marketers from around the world join the
ExactTarget user community on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the 
DMARC is essentially...
As
holiday sending is starting to ramp up this year, it’s important to
maintain good deliverability to ensure your message makes it to the
inbox.
Many
organizations don’t fit squarely into a B2B or B2C bucket. More
often, companies have multiple marketing teams, divisions or
business units that focus on different marketing and sales
objectives. One team may manage vendor or partner relationships;
another drives online sales; while yet another supports a lengthy
direct sales cycle.
We all know that sending an mass
email can be stressful. But there's nothing quite like a last
minute "you have to send this NOW" type of email to really get the
blood flowing.
Return
Path's Christine Borgia writes, "
Here’s
why. I bet that your company is pretty unique, catering to a
fairly unique set of customers. Your customers will...
David
Daniels of the Relevancy Group offers a 
The holidays are the time of year
when email marketing becomes a contact sport. Retailers are
notorious for cranking up the email volume during the holidays,
especially around Black Friday/Cyber Monday (the weekend after
Thanksgiving). Everyone knows that there's a delicate balance
between pushing a few more emails and burning out your list with
unsubscribes and complaints. So what can we do to accommodate
the extra emails, cut through the clutter that your competitors are
so inconsiderately creating, and keep our lists healthy?
We come across all manner
of email hosting solutions when helping customers get
their email through. I had the pleasure last week of
working with 
